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Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
Advertising,
B2C,
Brand Loyalty,
Brand Positioning,
Community,
Customer Behavior,
Customer Engagement,
Customer Experience,
Customer Insight,
Customer Relationships,
Demographics,
Gamification,
Integrated Marketing,
Millennials,
Mobile Marketing,
Positioning,
Product Marketing,
Retail Marketing,
Social Media,
Social Networking
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Four Ways to Create an Army of Fans for Your BrandMack Collier
Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, ...
Brand Ambassadors,
Brand Loyalty,
Brand Positioning,
Community,
Customer Acquisition,
Customer Advisory Programs,
Customer Behavior,
Customer Engagement,
Customer Evangelists,
Customer Insight,
Customer Loyalty,
Customer Relationships,
Customer Retention,
Positioning
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Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)Tommy Walker
In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.
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Five Ways to Connect With Millennials... Yes, via RadioMary Beth Garber
Most people's perception of that Millennials don't like radio could do with a splash of cold, hard facts. Here are five ways you can put this phenomenal medium to work ...
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Digital Influence: Blogs Beat Social Networks for Driving PurchasesLenna Garibian
Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
Advertising,
Blogging,
Blogging Strategy,
Community,
Content,
Customer Engagement,
Customer Relationships,
Facebook,
Google+,
LinkedIn,
Marketing Budgets,
Research Summaries,
Social Media,
Social Networking,
Twitter,
YouTube
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Elements of Great StorytellingAnn Handley, Tim Washer
For millennia, human beings have transmitted knowledge from generation to generation via storytelling. It remains a powerful medium that grabs and holds people's attention. Not surprisingly, then, it can be ...
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Increase the Value of Your Facebook CommunityJeff Herzog
Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
Ad Copy,
Advertising,
B2C,
Brand Awareness,
Community,
Content,
Content Marketing,
Customer Engagement,
Digital Marketing,
Facebook,
Non Profits,
Social Media,
Social Networking
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Social Media Week [Infographic]Verónica Maria Jarski
Recently, the online world celebrated Social Media Week for the fifth year in a row. Find out which countries participated and who the top influencers were on Twitter that week.
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The Social Oscar Goes to... [Slide Show]Verónica Maria Jarski
During the Oscars ceremony, the Academy of Motion Picture Arts and Sciences honored the movie industry's best, but folks on social media networks declared their own winners. Here's an infographic ...
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Join the LinkedIn Party: Five Tips for Using LinkedIn Groups EffectivelyMatt Haskell
If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn ...
B2B Marketing,
Community,
Customer Acquisition,
Customer Engagement,
Feedback,
Lead Generation,
LinkedIn,
Market Research,
Research,
Sales,
Social Media,
Social Networking
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How to Tell a Visual Story (Even You, B2B): A Marketer's GuideAnn Handley, Nick Westergaard
As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
B2B Marketing,
Brand Positioning,
Branding,
Community,
Content,
Content Marketing,
Digital Theory,
Facebook,
Google+,
Inbound Marketing,
Integrated Marketing,
Lead Generation,
Location-Based Marketing,
Marketing Strategy,
New Media,
Pinterest,
Positioning,
Social Business,
Trade Shows/Events,
Twitter
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The Liquor Store Model for Social Media Marketing SuccessBecky McCray
I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread ...
Community,
Customer Behavior,
Customer Experience,
Customer Relationships,
Local Marketing,
Marketing Tips,
Relationship Marketing,
Small Business,
Social Business,
Social Media,
Social Networking
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What Not to Do With Your Online Presence in 2013Tara Banda
If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing ...
Blogging,
Community,
Customer Engagement,
Google,
Local Marketing,
Mobile Marketing,
Search Engine Marketing,
SEO,
Social Media,
Testimonials,
Websites
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Facebook Graph Search, a Pinterest Campaign, Dropify, and More: This Week in Social Media #SocialSkimAngela Natividad
Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's ...
Advertising,
B2B Marketing,
Community,
community management,
Customer Behavior,
Demographics,
Digital Theory,
Facebook,
LinkedIn,
Mobile Marketing,
Pinterest,
Social Business,
Social Media,
Twitter
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Online Branded Communities: Best-Practices, Top-Performing Brands and Sectors
Over the past year, America's top brands have made few improvements in how they use online branded communities to reach their customers: A dwindling proportion is using a strategic approach ...
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Five Ways to Drive Foot Traffic and Build Relationships With Social MediaSummer Boone
Although you can use online media to develop relationships, real-world connections are what solidifiy them. Here are five ways social media can support your efforts to increase foot traffic, brand ...
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Nine Ways You Can Use Virtual Events to Train, Communicate, and SellTricia Heinrich
Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch ...
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Pin It to Win It: How to Boost Your Brand on Pinterest
The hype on the street is Pinterest, the "online pinboard" that lets users easily "Pin" images/videos they like on "Boards" they've created. Brides, for example, love Pinterest for keeping track of wedding-day ...
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Give Them Something to Talk About: Create a Community Around Your Site's ContentNicolas Gremion
Are people talking about you? If you can get people to talk about your company and its website, half of your marketing will be done for you. The best way ...
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Pinterest: Not Just for Stay-at-Home Moms and Aspiring Wedding PlannersChristina Dowers
Pinterest is a hot new social media website that provides a way for users to save and display ideas on virtual pin boards. But what's in it for marketers? Here ...
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