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• Four Niche-Industry Social Media Marketing Campaigns Done RightBrandon Lewis
  Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.
  Community, Content, Customer Experience, Social Media, Videos, Word-of-Mouth
• How to Harness the 'Testimonial Economy' in Your Marketing StrategyMark Babbitt
  We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even ...
  Brand Ambassadors, Community, Customer Loyalty, Customer Relationships, Social Listening, Social Media, Testimonials, Word-of-Mouth
• How to Use Online Communities for a Marketing Strategy Driven by Customer DataSteven Hamrick
  Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various ...
  B2C, Community, Customer Insight, Data, Market Research, Marketing Strategy, Retail Marketing, Social Analytics, User-Generated Content
• #SocialSkim: Facebook's Netflix-Like Shows, Algo Change; Snapchat's Scary Slump: 10 Stories This WeekChristian Neri
  Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social ...
  Advertising, Community, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Publishing, Snapchat, Social Media, Social Networking, Twitter, Videos
• #SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll ...
  Advertising, Community, Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Television, TV
• Ranking GOP Presidential Candidates According to Digital StrategyJeremy Page
  The GOP campaign is generating heat, and that's good news for marketers. Let's take a look at top GOP candidates, the tools they're using, and the lessons their wins (or ...
  Community, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Social Media, Twitter
• Don't DIY: Eight Reasons for Not Building Your Own Partner PortalDave R. Taylor
  Tempted to build your own partner portal? Don't do it! Myriad companies try to use their existing technologies to craft together a portal—and fail miserably.
  Community, Customer Engagement, Customer Relationships, Digital Marketing, Management, Technology, Websites
• How Reviews and Recommendations Affect the Path to Purchase [Infographic]Verónica Jarski
  Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions.
  Advertising, Community, Customer Behavior, Customer Evangelists, Customer Insight, High-Tech Marketing, Referrals, Sales and Advertising, Women
• Seven Traits of Successful Community Managers [Infographic]Verónica Jarski
  Behind every successful online community is an effective community manager. Use the following criteria to find, recruit, and select the right community managers for your organization.
  Career Management, Community, Community Management, Customer Engagement, Management, Social Media
• Apple's Core Principles Helped It Regain Its Marketing Mojo (They Can Help You, too)Betsy Morrison
  Apple is a pro at creating buzz around its releases, even when it's been years between major launches. Here's how Apple's focus on three major principles helps it stay engaged ...
  Brand Management, Community, Customer Engagement, Customer Insight, Customer Relationships
• The Three Keys to Mastering Marketing in Today's Noisy MarketplaceLinda Popky
  Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you ...
  Community, Content, Customer Communications, Customer Relationships, Digital Theory, Direct Marketing, Marketing Operations, Marketing Planning, Marketing Strategy, Personalization, Social Media, Strategy, Technology
• Marketers, Stop Hesitating and Start Embracing InstagramBob Sybydlo
  Despite Instagram's immense popularity with consumers, most brands still shy away from using it. Those brands are missing out on a huge opportunity to increase their customer base.
  Brand Management, Brand Positioning, Branding, Collaboration, Community, Content, Content Marketing, Customer Engagement, Customer Relationships, Digital Marketing, Instagram, Social Media
• Engaging on LinkedIn: Five Strategies for Sales and Marketing LeadersKristina Jaramillo
  A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it ...
  Career Management, Community, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Nurturing, LinkedIn, Sales, Social Media, Thought Leadership
• The Rules of Successful Effective Influencer MarketingDouglas Karr
  Successful marketers don't just identify who their industry influencers are; they also know what to do (and what to avoid) for effective influencer marketing.
  Community, Customer Engagement, Customer Relationships, Marketing Strategy
• How to Grow Your Social Communities With VisualsPoppie Pack
  Using effective imagery is a big part of the marketing process. By combining images with useful information and conveying your brand, you'll be well on your way to building an ...
  Branding, Community, Content, Digital Marketing, Facebook, Instagram, Pinterest, Social Analytics, Social Media
• Five Proven Elements of B2B C-Suite MarketingTom Whatley
  For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will ...
  B2B Marketing, Community, Content Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Management, Sales
• Five Campaigns That Demonstrate the Power of Influencer MarketingLauren Jung
  When brands align themselves with the right influencers, those brands gain access to highly engaged audiences that can become loyal customers. Here are five examples of brands that did just ...
  Brand Ambassadors, Community, Customer Evangelists, Customer Relationships, High-Tech Marketing, Social Media, Word-of-Mouth
• How Creative Collaboration Has Evolved [Infographic]Verónica Jarski
  Technological advancements keep making creative collaborations easier and more efficient. Here's a look at the history of creative collaboration and where it's heading.
  Community, Community Management, Creativity, Project Management
• How to Build an Instagram Influencer Campaign in Six StepsRyan Stewart
  Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns.
  Brand Awareness, Community, Content, Content Marketing, Digital Marketing, Inbound Marketing, Instagram, Online Marketing, Public Relations, Relationship Marketing, Social Media
• Where Is Crowdfunding Headed? [Infographic]Verónica Jarski
  Some $5.1 billion has been raised with crowdfunding so far in 2014. So how has crowdfunding been evolving, and what can we expect next year and beyond?
  Collaboration, Community, Crowdfunding, Marketing Strategy