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Five Steps for Building Your Email and SMS Lists via Social Mediaby Chris WatlandWant to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting ...More articles on Community, Customer Acquisition, Email Lists, Email Marketing, Facebook, Marketing Tips, Personalization, Social Media
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The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave WienekeThe dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help ...
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Marketing Destination: Online Community... How to Survive and Thrive by Ronald Ladouceur, Melissa FiorenzaOnline communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction.
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How Communities Are Changing Marketing (And Four Community-Building Lessons)by Jen EvansFew companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ...More articles on Community, Content, Customer Engagement, Digital Marketing, Marketing Tips, Social Networking
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Customer Advocacy and the New Purchase Funnelby Michael BritoPresident Obama's 2008 presidential campaign was successful because he created and mobilized advocates. Brands can apply that winning strategy, too—if they invest in and drive customer advocacy programs.More articles on Community, Customer Engagement, Customer Relationships, Lead Generation, Social Media, Social Networking
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25 Keys to Getting Waaaaay More Out of Your Social Media Marketingby Tom ShapiroSocial media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans if you use it the right way. So why are so ...More articles on Community, Customer Engagement, Marketing Strategy, Marketing Tips, Metrics, Social Media
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Online Marketing Judo: How to Convince Influencers to Help Youby Ivy WorldwideTo get the most out of your online marketing, don't go it alone. Get powerful influencers in your corner to help spread the word about you. Here's how to build ...
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How and Why Email Marketers Should Integrate Social by Bob HaleWhen social media use first took off, many posed the question, "Is social media going to kill email?" But savvy email marketers soon realized they could use social media to ...
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Facebook, Twitter, LinkedIn, Blog... Where Is Your Hub?by Sally MarshallIs your online presence scattered about and disconnected? Learn how to centralize and connect your presence across different social sites by creating a social hub that'll get the right people ...
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Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe)by Laura PattersonThink marketing automation platforms are just a way to make your marketing organizations more efficient? Wrong. These systems—if used properly—can do wonders for your interactions with prospects and customers.
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Five Reasons Why Quora Matters to Marketersby Niel RobertsonLove it or hate it, Quora is a phenomenon that can't be ignored. It embodies a set of principles and trends that will be critical to the future of community ...
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Social-Media-Phobes: Put Out a Contract on 'Em!by Ken GordonWarning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.
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Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated Industriesby Glenn Engler"We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red ...
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Seven Principles for Social Success and the Companies Already Getting Them Rightby Barry LibertLet's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve ...More articles on Collaboration, Community, Customer Engagement, Customer Relationships, Social Networking
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Five Steps to Engaging Online Communitiesby Sarah ManleyEverywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. ...More articles on Brand Ambassadors, Community, Customer Evangelists, Marketing Tips, Social Media, Targeting, Word of Mouth
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Make Your Next Tradeshow a 'Qualified' Successby Rob MurphyTradeshows remain one of the most effective ways to market your brand. But it's essential to understand who your key targets are—and aren't. Implementing a well-thought-out engagement strategy will lead ...More articles on Community, Creativity, Lead Generation, Marketing Tips, Targeting, Trade Shows/Events
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Why Your B2B Website Needs Social Interactionby Bob EgnerIf your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at ...More articles on B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Lead Generation, Social Media, Web Analytics, Websites
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Three Techniques for Real Innovation in Product Development by Jeff GreenhouseProduct, price, place, and promotion are the four Ps of marketing. These days, however, there's a frenetic obsession with promotion, confusion about place, and a hectic battle over price. Amid ...
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Online Reputation Management's Top 3 Challengesby Monica GiffhornOnline reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top ...More articles on Community, Digital Marketing, Marketing Smarter, Measurement, Social Media, Word of Mouth
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The Four Essential Phases of Social Media Adoptionby Tom PickUsing social media as a comprehensive, effective marketing channel for your organization can be met with challenges or seem daunting. It doesn't have to be. This four-phase adoption model ...More articles on Collaboration, Community, Content, Market Research, Marketing Strategy, Social Media
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