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Five Steps for Building Your Email and SMS Lists via Social Mediaby Chris Watland
Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting ...
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The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave Wieneke
The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help ...
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Marketing Destination: Online Community... How to Survive and Thrive by Ronald Ladouceur, Melissa Fiorenza
Online communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction.
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How Communities Are Changing Marketing (And Four Community-Building Lessons)by Jen Evans
Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ...
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Customer Advocacy and the New Purchase Funnelby Michael Brito
President Obama's 2008 presidential campaign was successful because he created and mobilized advocates. Brands can apply that winning strategy, too—if they invest in and drive customer advocacy programs.
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25 Keys to Getting Waaaaay More Out of Your Social Media Marketingby Tom Shapiro
Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans if you use it the right way. So why are so ...
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Online Marketing Judo: How to Convince Influencers to Help Youby Ivy Worldwide
To get the most out of your online marketing, don't go it alone. Get powerful influencers in your corner to help spread the word about you. Here's how to build ...
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How and Why Email Marketers Should Integrate Social by Bob Hale
When social media use first took off, many posed the question, "Is social media going to kill email?" But savvy email marketers soon realized they could use social media to ...
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Facebook, Twitter, LinkedIn, Blog... Where Is Your Hub?by Sally Marshall
Is your online presence scattered about and disconnected? Learn how to centralize and connect your presence across different social sites by creating a social hub that'll get the right people ...
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Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe)by Laura Patterson
Think marketing automation platforms are just a way to make your marketing organizations more efficient? Wrong. These systems—if used properly—can do wonders for your interactions with prospects and customers.
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Five Reasons Why Quora Matters to Marketersby Niel Robertson
Love it or hate it, Quora is a phenomenon that can't be ignored. It embodies a set of principles and trends that will be critical to the future of community ...
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Social-Media-Phobes: Put Out a Contract on 'Em!by Ken Gordon
Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.
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Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated Industriesby Glenn Engler
"We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red ...
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Seven Principles for Social Success and the Companies Already Getting Them Rightby Barry Libert
Let's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve ...
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Five Steps to Engaging Online Communitiesby Sarah Manley
Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. ...
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Make Your Next Tradeshow a 'Qualified' Successby Rob Murphy
Tradeshows remain one of the most effective ways to market your brand. But it's essential to understand who your key targets are—and aren't. Implementing a well-thought-out engagement strategy will lead ...
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Why Your B2B Website Needs Social Interactionby Bob Egner
If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at ...
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Three Techniques for Real Innovation in Product Development by Jeff Greenhouse
Product, price, place, and promotion are the four Ps of marketing. These days, however, there's a frenetic obsession with promotion, confusion about place, and a hectic battle over price. Amid ...
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Online Reputation Management's Top 3 Challengesby Monica Giffhorn
Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top ...
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The Four Essential Phases of Social Media Adoptionby Tom Pick
Using social media as a comprehensive, effective marketing channel for your organization can be met with challenges or seem daunting. It doesn't have to be. This four-phase adoption model ...