Social Media

Topics » Articles » Social Media

• The Selfie Strategy: Build Brand Loyalty Like a KardashianJeff Soriano
  By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy.
  Brand Loyalty, Content, Content Marketing, Customer Engagement, Customer Loyalty, Customer Relationships, Social Media, User-Generated Content
• Why People Share Content on FacebookAyaz Nanji
  What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network?
  Customer Behavior, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories in This Week's RoundupChristian Neri
  New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video ...
  Advertising, B2C, Branding, Content, Customer Service, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Tumblr, Twitter
• 17 Handy Tools for Entrepreneurs, Startups, and MarketersBeth Worthy
  Building a business is not easy, but thanks to ever-developing technology you have access to useful and effective tools that can simplify your work. Make yourself and your business more ...
  Career Management, Collaboration, Content, Marketing Operations, Project Management, Social Media
• The Top 10 Companies LinkedIn Members Want to Work ForAyaz Nanji
  Google is the most attractive employer on LinkedIn, in that it does the best job of any major US corporation of attracting and retaining professionals, according to recent research from ...
  Career Management, Google, LinkedIn, Research Summaries, Social Media, Social Networking
• Six B2B Takeaways From Six Great Facebook AdsDaniel Kushner
  Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, ...
  Ad Copy, Advertising, B2B Marketing, Content, Facebook, Marketing Strategy, Social Media
• Marketing Agencies' Favorite Digital Tools and ServicesAyaz Nanji
  Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies?
  CRM, Digital Marketing, Email, Email Marketing, Research Summaries, Search Engine Marketing, Social Media, Social Networking, Survey Data, Technology
• Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound MarketingCarly Schoonhoven
  Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Demographics, Google Analytics, Inbound Marketing, Lead Generation, Personas, Sales, Social Analytics, Social Media
• #SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter, Videos, Virtual Reality
• Three Essential Principles for Talent Sourcing in 2016Elissa Barnes
  Competition for top-tier talent is always fierce. If you don't know where to look, or if you focus too heavily on traditional methods, you could be losing to the competition. ...
  Career Management, Hiring Outside Resources, LinkedIn, Management, Social Media
• B2B vs. B2C Content Marketing: Stuff You Need to KnowAbhishek Talreja
  Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for ...
  B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Marketing Strategy, Promotions, Social Media
• How Dads Participate in Social Media [Infographic]Verónica Jarski
  Father's Day is coming up, so you may be thinking about how to reach this demographic on social media channels. Here's a look at where the social dads are, what ...
  Customer Behavior, Digital Marketing, Facebook, Instagram, Social Media, Social Networking, Twitter
• The Content Sharing Habits of Facebook UsersAyaz Nanji
  More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.
  Content, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This Week's RoundupChristian Neri
  The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• Everyone Really Needs to Stop Freaking Out About the New Instagram AlgorithmVincent Bates
  Instagram has caught the "relevance bug" and will soon change the way that platform users discover moments. So, why are users going nuts about this algorithm change? (They shouldn't.)
  Digital Marketing, Instagram, Social Media, Web Content
• How to Pick the Right Social Platform to Grow Your Sales [Infographic]Verónica Jarski
  Not every social platform suits every business. Use these tips to choose the right social platform for you to engage your potential customers and deepen existing relationships.
  Consumer Electronics, Customer Behavior, Customer Engagement, Digital Marketing, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Sales, Smartphones, Social Media, Twitter, Videos, Vine, YouTube
• How to Win a Spot on the PPC Podium in the Olympics of SearchMark Smith
  Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns are competing for fewer available spots on each page. To ...
  Advertising, Google, PPC Campaigns, Search Engine Marketing, Social Media, YouTube
• Build Social Relationships With Influencer Marketing [Infographic]Verónica Jarski
  Want to acquire new customers without breaking your budget? Consider influencer marketing. Here's what you need to know.
  Brand Ambassadors, Customer Acquisition, Customer Relationships, Digital Marketing, Influencer Marketing, Social Media, Social Networking, User-Generated Content, Word-of-Mouth
• #SocialSkim: Instagram Makes Biz Profiles Official, Plus 12 More Stories in This Week's RoundupChristian Neri
  Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Obama, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• Do People Use Facebook's Reactions Feature?Ayaz Nanji
  Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research ...
  Facebook, Research Summaries, Social Media, Social Networking