B2B Marketing

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• What B2B Buyers Want From Vendor WebsitesAyaz Nanji
  Easily accessible contact information is the most import thing on a B2B vendor website, according to a recent report from Dianna Huff and KoMarketing Associates.
  B2B Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data, Web Content, Websites
• Are Case Studies and Product Reviews Still Viable?Sue Duris
  Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are case studies and product reviews relevant anymore?
  B2B Marketing, Blogging, Case Studies, Content, Content Marketing, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Tips, Product Marketing, Testimonials, User-Generated Content, Writing
• The B2B Marketer's Guide to SXSW 2014 [Infographic]Verónica Jarski
  Are you a B2B marketer attending SXSW 2014? Then use this guide to help you plan which sessions, book signings, and meet-ups to attend.
  B2B Marketing, Brand Management, Career Management, Conferences, Data, Marketing Strategy, Social Media, Social Networking, Thought Leadership, Tradeshows/Events
• What Will Content Marketing Look Like in 2014? [Infographic]Verónica Jarski
  The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
  B2B Marketing, B2C, Consumer Electronics, Content, Content Marketing, Content Strategy, Digital Marketing, Inbound Marketing, LinkedIn, Mobile Marketing, SEO, Social Media, Twitter, Writing
• Understand How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic]Glenn Gow
  Market segmentation and customer insights are only part of what you need to enter the competitive market. You need to take your marketing to the next level.
  B2B Marketing, Behavioral Marketing, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Positioning, Sales, Value Propositions
• How Buyers Evaluate Professional Services ProvidersAyaz Nanji
  Asked how they "check out" potential professional services providers (such as an accounting, marketing, legal, consulting, or tech firm), 81% of buyers say they head to the seller's website to ...
  B2B Marketing, Customer Behavior, Lead Nurturing, Research Summaries, Sales, Survey Data
• How Marketers Are Managing the Evolving B2B Buyer's Journey [Infographic]Verónica Jarski
  What are the challenges B2B marketers face in the sales cycle? And, most important, how are they rising to meet those challenges?
  B2B Marketing, Customer Behavior, Email Marketing, Sales
• The Most Important Element for Increasing Leads and SalesTom Pick
  The "consumerization" of B2B marketing is about reducing friction at all customer touchpoints. B2B vendors need to learn from friction-reducing techniques of consumer goods firms and retailers.
  B2B Marketing, Customer Acquisition, Customer Experience, Customer Relationships, Customer Service, Lead Generation, Pricing, Sales, Websites
• How B2B IT Buyers Use Social NetworksAyaz Nanji
  The majority (57%) of B2B information technology buyers are using social networks as part their purchase decision process, according to a recent report from IDG Connect.
  B2B Marketing, Content Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Social Media, Social Networking
• B2B Buyer Behavior: When Web Leads ConvertAyaz Nanji
  Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available, according to a recent ...
  B2B Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising
• Results-Driven Marketing Creative in Four Steps, Part 2: Building a Creative ConceptCameron Avery
  The creative concept helps define the very core of your marketing message. It underpins your campaign content, and encapsulates the major themes to be communicated to your target audience.
  Advertising, B2B Marketing, B2C, Brand Positioning, Creative Briefs, Marketing Strategy, Positioning, Strategy, Value Propositions
• Understanding the Power of Intent Data in B2B MarketingErik Matlick
  Find out why the key to identifying what is truly relevant to your audiences is intent data.
  B2B Marketing, B2C, Big Data, Customer Insight, Marketing Strategy
• 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]Verónica Jarski
  What can marketers expect in the new year? Here's a look at some predictions of what to expect and what to consider.
  B2B Marketing, Content, Content Marketing, Email, Facebook, LinkedIn, Mobile Marketing, SEO, Social Media
• Marketing Trends, Stats, and Events That Made the News in 2013 [Infographic]Verónica Jarski
  Let's look back at the significant marketing trends and events in 2013 that may shape our marketing in 2014.
  Advertising, B2B Marketing, B2C, Content Marketing, Mobile Marketing, SEO
• How to Add Social Selling to Your Marketing MixRan Gishri
  With the right strategy and a smart approach, companies of any size can harness the power of social selling to boost sales results, without adding to their already long To ...
  B2B Marketing, Customer Acquisition, Customer Engagement, Customer Insight, Customer Service, Lead Generation, Lead Nurturing, Sales, Social Media, Social Networking
• #SocialSkim: Social Media This Week: Twitter and Instagram vs. Snapchat; YouTube and BrandsAngela Natividad
  'Tis the season for future-gazing... See how banner ads are getting a social makeover. Learn which social network is tops for business, what brands topped YouTube's 2013 charts, what video ...
  Advertising, B2B Marketing, B2C, Content Marketing, Customer Experience, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Public Relations, Retail Marketing, Social Media, Social Networking, SocialSkim, Technology, Twitter
• Managing B2B Customer Data: Who Is a Customer, Anyway?Vince Stuntebeck, Trevor Jones
  Accurately tracking customers is critical to Sales and Marketing. But the simple "who is our customer?" has a complicated answer. Here's a proven approach that will enable you to answer ...
  B2B Marketing, Customer Relationships, Customer Service, Measurement, Metrics, Sales
• B2B Lead Generation: What Top Performers Do DifferentAyaz Nanji
  The most significant gaps between the top lead generation marketers and the rest are in the use of more advanced practices, particularly integrated marketing automation and ROI metrics, according to ...
  B2B Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Research Summaries, Sales, Survey Data
• B2B Lead Generation Trends for 2014: What's Hot and What's Not [Infographic]Seth Price
  Planning your lead generation for the new year? This infographic highlights the trends B2B marketers will be riding to achieve success in 2014.
  B2B Marketing, Customer Engagement, Facebook, Google+, Lead Generation, LinkedIn, Pinterest, Social Media, Twitter, Websites
• B2B Buyers Prefer Short Content; Rely Heavily on Google SearchesAyaz Nanji
  Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Google, Research Summaries, Sales, Search Engine Marketing, Search Engines