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Four Ways B2B Marketers Can Boost the Value of Their TweetsChris Mann
Whether you're looking to move beyond the occasional tweet or you're aiming to further polish your approach, here are some tips for how you, as a B2B marketer, can take ...
Advertising,
B2B Marketing,
Brand Awareness,
Content,
Content Marketing,
Customer Acquisition,
Lead Generation,
Social Business,
Social Media,
Targeting,
Twitter
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The Top 20 Social CMOs of the Fortune 100 [Infographic]Verónica Maria Jarski
BusinessNext Social conducted a study of CMOs in the Fortune 100 to see which of them were most socially active in 2012. Surprisingly, only one in five Fortune 100 top-level ...
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PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly AcceptableMichelle Eichhorn
Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising, because you want customers to seek you out when ...
Advertising,
Blogging Strategy,
Brand Awareness,
Branding,
Customer Acquisition,
Customer Behavior,
Demographics,
Facebook,
Pinterest,
Promotions,
Social Media
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Social vs. Search: Which Is the Winner? [Slide Show]Christian Gulliksen
The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is to know which to use when and how to combine ...
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Five Takeaways From Holiday Marketing Campaigns of Years PastStacey Acevero
Holiday marketing can be tough. But some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your ...
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PPC and Retargeting: Cross-Channel Marketing That Gets ResultsCaroline Watts
Using paid search in conjunction with retargeting to drive conversions will boost marketing performance overall while amplifying the effectiveness of each tactic. That's because audiences are more likely to respond ...
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B2B Content Marketing: Trends and Benchmarks for 2012
Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
B2B Marketing,
Blogging,
Brand Awareness,
Case Studies,
Content Marketing,
Copywriting,
Ebooks,
Lead Generation,
LinkedIn,
Research Summaries,
Twitter,
User-Generated Content,
Writing,
Writing Whitepapers
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Four Steps to a Social Media Strategy [Infographic]Dave Calibey, Maura Beaudreault
Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how ...
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Above-the-Fold Placement on SERPs Drives Brand Value
The relative position of a brand on an organic search engine results page (SERP) appears to influence key brand measures among target consumers, such as brand awareness, brand quality, and ...
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What Are the Top Nonprofit US Brands?
The Girl Scouts of the USA, Best Friends Animal Society, Stand Up to Cancer, American Red Cross, and Goodwill are among the top nonprofit brands within their respective categories, according ...
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Three Tips for Getting Your Product on a Major Retailer's Shelves
You have a solid brand, a great product, and you'd like to see your stuff on the shelves of major retailers. But how do you achieve this goal? Typical strategies ...
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Social Media Top Channel for Sharing Curated Content
Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with ...
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Media Planners and Buyers Value Direct-Response Metrics
When measuring the success of online display advertising, agencies tend to place great importance on performance metrics such as conversion, even for branding awareness campaigns, according to a survey from ...
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We Are More Than Marketers: Integrating a Human-Centric ApproachJeremi Karnell
Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing.
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Radio Ads Boost Brand Affinity, Positive WOM
People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity ...
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Why Context Matters in Building Lead Nurturing Programs
"Some people would say that nurturing is based on a marketer's goal such as building brand awareness or your company's reputation for thought leadership," writes Ardath Albee at Marketing Interactions. ...
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Facebook Top Social Site for Retail Info, Promos
More online consumers are using Facebook on a regular basis to find information about their favorite retail brands, whereas fewer consumers are turning to blogs, forums, and consumer review sites ...
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Why You Should Match a Brand's Marketing to Its Stage of LifeDave Matli
Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life. Learn how ...
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Four Facets of Strategic StorytellingBill Baker
The corporate community has recently recognized the potency of using storytelling strategically—to position brands, transform business, and engage and align employees.
Here are four distinguishing facets of strategic storytelling that'll ...
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Email and Search Still Sway Most Online Buyers
Email and search marketing still have the greatest influence on consumers' online buying behaviors, whereas social media, though it generates awareness, is rarely associated with direct revenue, according to a ...
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