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4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]Ayaz Nanji
Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report.
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Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
Blogging,
Content,
Content Marketing,
Customer Acquisition,
Digital Theory,
Email,
Email Marketing,
Inbound Marketing,
Lead Generation,
Management,
Marketing Budgets,
Marketing Operations,
Marketing Strategy,
Research Summaries,
ROI,
Sales,
Social Media
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Digital Video Advertisers Up Budgets, Shift Spend From Display and TVVahe Habeshian
As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...
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Digital Influence: Blogs Beat Social Networks for Driving PurchasesLenna Garibian
Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
Advertising,
Blogging,
Blogging Strategy,
Community,
Content,
Customer Engagement,
Customer Relationships,
Facebook,
Google+,
LinkedIn,
Marketing Budgets,
Research Summaries,
Social Media,
Social Networking,
Twitter,
YouTube
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Marketing Budgets and Staffing Levels Rising WorldwideLenna Garibian
The outlook for marketers worldwide continues to strengthen, according to new data from Warc's Global Marketing Index. The headline GMI, a metric that combines trends observed in marketing budgets, trading ...
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Email, Social, and Mobile Are Marketers' 2013 Budget PrioritiesLenna Garibian
Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on ...
Email Marketing,
Facebook,
Google+,
LinkedIn,
Location-Based Marketing,
Marketing Budgets,
Marketing Strategy,
Mobile Marketing,
Pinterest,
Research Summaries,
Social Media,
Twitter,
YouTube
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The Contentious State of B2B Content Marketing [Infographic]Verónica Maria Jarski
A recent content marketing study from MarketingProfs and the Content Marketing Institute found that B2B marketers are uncertain about whether they are effectively using content marketing tactics. This infographic captures ...
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2013 B2C Content Marketing Benchmarks, Budgets, and Trends
Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with ...
Blogging,
Content,
Content Marketing,
Facebook,
Lead Generation,
LinkedIn,
Marketing Budgets,
Marketing Challenges,
Marketing Strategy,
Newsletters,
Research Summaries,
Social Media,
Twitter,
Web Content,
Webinars,
White Papers
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Tech Marketing Budgets Under Pressure
Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" ...
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SMBs and Social Media: Follower Engagement, Top Channels, Budgets, Use Levels
Does the size of a social media following matter? Though two in three SMBs (67%) say they favor quality over quantity, including a plurality (40%) who prefer very engaged followers, ...
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B2B Email Marketing Best-Practices and Trends
Email is still an invaluable asset to marketers, but only 30% of B2B marketers are using email marketing as their primary lead generation tactic; instead, email appears to be more ...
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How to Manage a Successful Marketing Campaign That Meets Your Objectives
The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or ...
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How to Convince Older Business Owners to Invest in Social MediaPantelis Vladimirou
Convincing older business owners to invest in social media can be difficult—but it doesn't have to be. Learn five undeniable benefits of social media that could help make the case ...
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Tracking Local Marketing ROI Challenges National Brands
Nearly two-thirds (66.2%) of national brands invest in local marketing (i.e., they conduct marketing campaigns directed at customers in their local markets) but only 42.0% measure the return on investment ...
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Forrester: B2B Marketing Budgets Rising 6.8% in 2012
B2B marketers are increasing marketing budgets 6.8% on average in 2012, according to a survey from Forrester Research. Across various industries, gaps in marketing investment growth have narrowed from levels ...
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Should You Hire, or Contract, Your Marketing Team? [Infographic]Ray Grainger
The following decision tree will help you decide whether to hire or contract your marketing team. Why even consider the question? Because today's business climate requires agility and the ability ...
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Four Ways to Keep Your Marketing Team Happy and Productive [Slide Show]Christian Gulliksen
When you're trying to do more with a smaller budget, the quality of your marketing team becomes even more critical. Learn what it takes to keep the team happy, productive, ...
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Facebook, Twitter Top List for Social Spending Growth
More than one-half (53%) of advertising and marketing executives say they expect companies to increase investments in Facebook marketing in 2012, according to a survey from The Creative Group.
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Market Research Spend Forecast to Rebound in 2012
Businesses are ready to spend on information again, according to a new report by IBISWorld: Marketing research revenues are forecast to grow 3.1% in 2012 as corporate profits rise and ...
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Social Media Trends With Benefits in 2012
The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media ...
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