Survey Data

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• Marketers' Perceptions of Mobile AdvertisingAyaz Nanji
  Most marketers now consider their firm either very experienced (21%) or somewhat experienced (45%) in mobile advertising, according to a recent report from IAB and Ovum.
  Advertising, Digital Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Survey Data
• Five Things You Should Never Do on a Marketing Job InterviewAyaz Nanji
  More than three-quarters (77%) of marketing and advertising executives say they'd likely remove a job candidate from consideration if the person used his or her phone during the interview, according ...
  Career Management, Management, Research Summaries, Survey Data
• How B2B Tech Companies Market ProductsAyaz Nanji
  Which tactics, channels, and content types do B2B technology companies use most to market products?
  B2B Marketing, Content, Content Marketing, Marketing Strategy, Product Marketing, Research Summaries, Survey Data
• The Top Sales Challenges of 2015Ayaz Nanji
  Salespeople say their top 3 prospecting challenges this year are getting appointments with potential buyers/clients, identifying sales triggers, and creating a targeted lead strategy, according to a recent report from ...
  Lead Nurturing, Research Summaries, Sales, Sales and Advertising, Survey Data
• Are Marketers Ready for Google's Search Algorithm Changes?Ayaz Nanji
  Some 78% of digital marketers say they are aware of Google's imminent search algorithm changes that will add mobile-friendliness as a ranking signal, according to a recent report from gShift.
  Google, Research Summaries, Search Engine Marketing, Search Engines, Survey Data
• Email Etiquette: Do Consumers Like Humor and Informality?Ayaz Nanji
  Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"?
  Content, Email, Email Marketing, Research Summaries, Survey Data, Writing
• The State of B2B Sales Messaging [Infographic]Ayaz Nanji
  Some 85% of B2B companies say their sales team's ability to articulate product/service value is one of the most critical factors in closing deals, according to a recent report from ...
  B2B Marketing, Career Management, Research Summaries, Sales, Sales and Advertising, Survey Data
• American Teens' Favorite Social NetworksAyaz Nanji
  Facebook remains the most popular social network among American teens, according to a recent report from the Pew Research Center.
  Facebook, Google+, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• How Americans Plan to Spend Their Tax RefundsAyaz Nanji
  Nearly half (47%) of Americans expecting a tax refund plan to put the money into savings, according to a recent report from the National Retail Federation.
  Customer Behavior, Research Summaries, Survey Data
• What B2B Buyers Value Most on Vendor WebsitesAyaz Nanji
  B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing and Huff Industrial Marketing.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data, Web Content, Websites
• How Marketers Brainstorm and Use Content IdeasAyaz Nanji
  Half of all marketers say they do not have enough ideas to be successful in their content marketing efforts, according to a recent report from Kapost.
  Blogging, Content, Content Marketing, Content Strategy, Creativity, Marketing Strategy, Research Summaries, Survey Data
• The 21 Most (and Least) Trusted Companies in the United StatesAyaz Nanji
  Credit unions and H-E-B, a grocery store chain headquartered in Texas, are the most trusted companies by consumers in the United States, according to a recent report from Temkin.
  Brand Loyalty, Brand Management, Branding, Customer Satisfaction, Research Summaries, Survey Data
• How Often Do Americans Shop Online?Ayaz Nanji
  Nearly one-fourth of online shoppers in the United States say they make a Web purchase at least once a week, according to a recent report from Bronto Software.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• B2B Buying: Millennials vs. Gen X and Baby BoomersAyaz Nanji
  Millennial B2B buyers, when researching products and services, want to interact directly with vendors' representatives far more than Gen X or Baby Boomer buyers do, according to a recent report ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Millennials, Research Summaries, Sales, Sales and Advertising, Survey Data
• The 10 Companies Business Students Most Want to Work ForAyaz Nanji
  Google is the company that undergraduate business students in the United States most want to work for, according to a recent poll conducted by Universum Global.
  Career Management, Google, Research Summaries, Survey Data
• Marketing and IT Execs Collaborating More [Infographic]Ayaz Nanji
  More than half (55%) of advertising and marketing executives say they are collaborating more closely with the technology leaders in their company compared with three years ago, according to a ...
  Management, Marketing Strategy, Research Summaries, Survey Data, Technology
• How Millennials Consume NewsAyaz Nanji
  Some 82% of millennials say they get at least half of their news from online sources, according to a recent report from the Media Insight Project.
  Content, Customer Behavior, Demographics, Research Summaries, Survey Data
• Key B2B Marketing Challenges and StrategiesJulia Doheny (Cupman)
  A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they are employing, and what they could be doing more of ...
  B2B Marketing, Market Research, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• The State of B2B Digital Marketing AnalyticsAyaz Nanji
  Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix.
  B2B Marketing, Digital Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Research Summaries, Survey Data
• How CMOs Feel About the Year AheadAyaz Nanji
  Chief marketing officers are optimistic about the United States economy and expect budgets to increase significantly this year, according to a recent report from the CMO Survey.
  Chief Marketing Officer, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data