Survey Data

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• CMOs' Top Goals and ChallengesAyaz Nanji
  Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing ...
  Chief Marketing Officer, Data, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• The Biggest Digital Marketing Opportunities of 2015Ayaz Nanji
  Marketers say making proper use of Big Data is the biggest digital opportunity of 2015, according to a recent report from Millward Brown.
  Big Data, Data, Digital Marketing, Research Summaries, ROI, Survey Data
• How Marketers and Bloggers Are Working TogetherAyaz Nanji
  How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with?
  Blog Monitoring, Blogging, Blogging Strategy, Content, Content Marketing, Digital Marketing, Research Summaries, Survey Data
• The State of Customer Service in 2015Ayaz Nanji
  One-third of consumers who contact a brand on social media with a customer service issue never get a response, according to a recent report from the Northridge Group.
  Customer Behavior, Customer Communications, Customer Experience, Customer Relationships, Research Summaries, Survey Data
• How Millennial Parents Use Mobile Phones to Shop in StoresAyaz Nanji
  Some 85% of all Millennial parents say they use smartphones to help them shop while in stores, according to a recent report from Retale.
  Customer Behavior, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• Consumers' Ideal Cable TV Channel PackageAyaz Nanji
  Some 82% of consumers want to receive only the television channels of their choice rather than having to subscribe to set cable/satellite channel bundles, according to a recent report from ...
  Customer Behavior, Research Summaries, Survey Data, Television
• The Marketing and Advertising Hiring ClimateAyaz Nanji
  Some 21% of advertising and marketing executives plan to expand their creative teams in the second half of 2015, compared with 33% in the first half of 2015 and 12% ...
  Career Management, Management, Research Summaries, Survey Data
• Marketers' Favorite SEO Tactics and MetricsAyaz Nanji
  Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2.
  Research Summaries, Search Engine Marketing, SEO, Survey Data
• What People Say About Their Jobs on TwitterAyaz Nanji
  Are people more likely to say that they love or hate their jobs on Twitter? Does the ratio of love to hate tweets vary by industry, gender, day of the ...
  Career Management, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Consumers' Mobile Video Viewing Habits [Infographic]Ayaz Nanji
  More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising ...
  Content, Customer Behavior, Mobile Marketing, Research Summaries, Survey Data, Videos
• Content Marketing Agency Benchmarks: Pricing, Production, and MetricsAyaz Nanji
  Most content marketing agencies (66%) produce, on average, fewer than 10 campaigns a month for each client, according to a recent report from Moz and Fractl.
  Content, Content Marketing, Marketing Strategy, Research Summaries, Survey Data
• The 15 Most Popular Emojis in Email Subject LinesAyaz Nanji
  Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines?
  Copywriting, Email, Email Marketing, Email Subject Lines, Research Summaries, Survey Data
• What Dads Want (and Don't Want) for Father's DayAyaz Nanji
  Dads want sentimental gifts, such as handwritten cards from their kids, this Father’s Day, according to a recent report from Offers.com.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• How Teens Use Digital: Mobile, Messaging, and Social TrendsAyaz Nanji
  Some 91% of teens in the United States go online from a mobile device at least occasionally, according to a recent report from the Pew Research Center.
  Customer Behavior, Demographics, Digital Marketing, Mobile Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• Marketers' Biggest Social Media ChallengesAyaz Nanji
  Marketers say measuring ROI is the biggest challenge they face with their social media efforts, according to a recent report from Simply Measured and TrustRadius.
  Marketing Challenges, Research Summaries, ROI, Social Media, Social Networking, Survey Data
• The Real-Time Marketing LandscapeAyaz Nanji
  Some 98% of marketers who engage in real-time marketing (RTM) say they see a positive revenue impact from their RTM efforts, according to a recent report from Wayin.
  Digital Marketing, Marketing Automation, Marketing Strategy, Research Summaries, Survey Data
• The Top Barriers to Cross-Channel MarketingAyaz Nanji
  Marketers say the lack of a single customer view is their biggest barrier to successful cross-channel marketing, according to a recent report from Experian Marketing Services.
  Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• Travel Blogging Trends, Insights, and Pet Peeves [Infographic]Ayaz Nanji
  Half of successful travel bloggers say blogging is their full-time job, according to a recent report from the Abbi Agency.
  Blogging, Blogging Strategy, Content, Public Relations, Research Summaries, Survey Data
• Webinar Benchmarks for MarketersAyaz Nanji
  What percentage of webinar registrants actually attend on average? Which days and times are most popular for conducting events? How long do people tend to watch for? Are most webinars ...
  Benchmarking, Content, Content Marketing, Research Summaries, Survey Data, Webinars
• The State of Online Shopping in 2015Ayaz Nanji
  Some 68% of US consumers say they shop online at least once per month, up from 62% a year ago, according to a recent report from Walker Sands.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data