Survey Data

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• America's Favorite Restaurant ChainsAyaz Nanji
  Papa Murphy's is American consumers' favorite pizza chain for the second year in a row, according to a recent report from Market Force.
  Branding, Customer Satisfaction, Research Summaries, Survey Data
• The Hardest Roles for Job Recruiters to FillAyaz Nanji
  Three-fourths of staffing specialists say they are struggling with a skills shortage in the industries in which they recruit, according to a recent report from Bullhorn.
  Career Management, Research Summaries, Survey Data
• Which Digital Marketing Tactic Has the Biggest Revenue Impact?Ayaz Nanji
  One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123.
  B2B Marketing, Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• When Do People Use Mobile Apps Most?Ayaz Nanji
  Mobile app usage tends to reach its daily peak in the evenings around 8 PM, according to recent research from Localytics.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• B2B Content on Social Media: Top Networks and TacticsAyaz Nanji
  Some 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase, according to ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Social Media, Social Networking, Survey Data
• B2B Inbound Marketing: Top Tactics, Goals, and ChallengesAyaz Nanji
  Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Research Summaries, Survey Data
• What Makes an Employee Management Material?Ayaz Nanji
  Marketing executives value leadership and motivational skills over expertise when deciding which employees to promote to management, according to a recent report from the Creative Group.
  Career Management, Management, Research Summaries, Survey Data
• The Best Social Networks for Engaging Event AttendeesAyaz Nanji
  Marketers say Facebook and Twitter are the most effective social networks for encouraging community engagement and content sharing related to events, according to a recent report.
  Conferences, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Tradeshows/Events, Twitter
• How Aligned Are B2B Marketing and Sales Teams?Ayaz Nanji
  B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.
  Management, Marketing Challenges, Marketing Operations, Marketing Strategy, Research Summaries, Sales, Survey Data
• Valentine's Day Gifts: Average Spend, Most Desired Items [Infographic]Ayaz Nanji
  Adults in the United States plan to spend $54, on average, on Valentine's Day gifts this year, according to a report from Offers.com.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• How the Big 4 Social Platforms Differ: Members vs. VisitorsAyaz Nanji
  Facebook has the most global members of any social network but YouTube has the most monthly visitors, according to a recent report from Global Web Index.
  Facebook, Research Summaries, Social Media, Social Networking, Survey Data, YouTube
• Consumers' Favorite Fashion RetailersAyaz Nanji
  Nordstrom is consumers' favorite fashion retailer for the third year in a row, according to a recent report from Market Force Information.
  Brand Management, Branding, Customer Satisfaction, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Top B2B Marketing Channels and TacticsAyaz Nanji
  Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix.
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• How Marketers Feel About Workplace Changes [Infographic]Ayaz Nanji
  Some 55% of creative advertising and marketing professionals say changes in their organizations are not considered carefully and are not well planned, according to a recent report from The Creative ...
  Management, Marketing Operations, Research Summaries, Survey Data
• How Marketers Grow Their Email ListsAyaz Nanji
  Requiring registration either to gain access to restricted areas within a website or to download premium content is the most effective tactic marketers say they use to grow their email ...
  Email, Email Lists, Email Marketing, Research Summaries, Survey Data
• Brands Are Using Fewer Marketing AgenciesAyaz Nanji
  Some 62% of brand marketers say they use two or more marketing agencies to support their business, a 13 percentage point decrease from 2009, when 75% said they used two ...
  Digital Marketing, Hiring Outside Resources, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• 2015 Digital Marketing Budgets: Top Priorities, Metrics, and ChallengesAyaz Nanji
  Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce Marketing Cloud.
  Digital Marketing, Interactive Marketing, Marketing Budgets, Marketing Challenges, Marketing Strategy, Online Marketing, Research Summaries, Survey Data
• Social Network Data: Usage Trends, Demographic ProfilesAyaz Nanji
  Facebook remains by far the most popular social media site in the United States, according to a recent report from the Pew Research Center's Internet and American Life Project.
  Demographics, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The Most Effective Marketing Strategies for Small BusinessesAyaz Nanji
  Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft.
  Marketing Challenges, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• Content Types Valued Most by B2B Tech Buyers [Infographic]Ayaz Nanji
  Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Sales, Survey Data