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Effectiveness of Social Media Cues in Ads [Infographic]Ayaz Nanji
Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.
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Facebook, LinkedIn Are Top Social Platforms for MarketersAyaz Nanji
If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by ...
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The Hyperconnected Life [Infographic]Verónica Maria Jarski
Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects.
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Instagram More Effective Than Pinterest for Top BrandsAyaz Nanji
Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
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The State of Digital Content [Infographic]Verónica Maria Jarski
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February ...
Content,
Content Marketing,
Customer Insight,
Customer Relationships,
Digital Marketing,
Email,
Facebook,
Mobile Marketing,
Pinterest,
Smart Phones,
Social Media
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Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
Brand Awareness,
Brand Management,
Brand Positioning,
Branding,
Content,
Content Marketing,
Copywriting,
Creativity,
Customer Retention,
Facebook,
Instagram,
Social Media,
Twitter,
User-Generated Content,
Websites
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50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
Brand Loyalty,
Customer Engagement,
Customer Loyalty,
Digital Marketing,
Email Marketing,
Facebook,
Gamification,
Interactive Marketing,
Marketing Strategy,
Research Summaries,
Social Media
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When Did Social Media Lose Its Way? [Infographic]Verónica Maria Jarski
In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...
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Average Value of a Facebook Brand Fan Increases 28%Ayaz Nanji
The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report.
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A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]Verónica Maria Jarski
How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since ...
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#SocialSkim: Social Media This Week, Including a Content Marketing Children's StoryAngela Natividad
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. ...
Advertising,
B2B Marketing,
B2C,
Customer Engagement,
Customer Relationships,
Digital Marketing,
Digital Theory,
Facebook,
Marketing Strategy,
Pinterest,
Retail Marketing,
Social Business,
Social Media,
Social Networking,
YouTube
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How to Keep It Human in the Robotized SocialverseAlesia Krush
Social networks were meant for real humans—for real-life conversations about real-life things. But, of course, we marketers saw an opportunity. Social media can become a powerful medium... so long as ...
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Social Sharing Boosts Email Results [Infographic]Verónica Maria Jarski
Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
Content,
Content Marketing,
Customer Engagement,
Digital Marketing,
Email,
Email Campaigns,
Email Marketing,
Facebook,
LinkedIn,
Social Media,
Twitter
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#SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts AppAngela Natividad
Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for ...
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LinkedIn: Revolutionizing the World of Recruiting [Infographic]Verónica Maria Jarski
To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic.
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Online Video: 39B Watched, Ad Views Surpass 13B for First Time
Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore ...
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US Social Ad Revenues to Reach $11B in 2017Vahe Habeshian
US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected ...
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The Women of Social Media: Digital Influencer Study [Infographic]Verónica Maria Jarski
Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the ...
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#SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph MobileAngela Natividad
The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open ...
Advertising,
B2B Marketing,
B2C,
E-Commerce,
Facebook,
Google+,
LinkedIn,
Marketing Strategy,
Retail Marketing,
Small Business,
Social Business,
Social Media,
Social Networking,
Strategy,
Twitter
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Mobile Minute [Video]: Facebook Home's Marketing Pros and ConsAmanda Klohmann
Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ...
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