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• Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]Ayaz Nanji
  Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.
  Content, Facebook, Research Summaries, Social Media, Videos, YouTube
• The Paid Social Channels Marketers Are Most Bullish AboutAyaz Nanji
  Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
  Advertising, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Eight Ways to Reduce Search Ad CPA and Boost ConversionsChandal Nolasco da Silva
  Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ...
  Advertising, Campaign Management, Facebook, Google, Lead Generation, PPC Campaigns, Search Engine Marketing, Targeting
• The Science of Sharing: Who, What, Where, and Why [Infographic]Laura Forer
  How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. ...
  Customer Behavior, Facebook, Instagram, Social Media, Twitter, Videos, YouTube
• Facebook vs. Google: AdRank Auction Factors [Infographic]Laura Forer
  Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
  Advertising, Facebook, Google, PPC Campaigns, SEO, Social Business
• The Top Sites Driving Referral Traffic, by Content CategoryAyaz Nanji
  Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.
  Content, Facebook, Google, Research Summaries, Web Content, Websites
• How to Sell on FacebookNate Gadzhibalaev
  The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as ...
  Ad Copy, Advertising, Facebook, Personalization, Social Media
• The Social Networks B2B and B2C Marketers Value MostAyaz Nanji
  Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.
  B2B Marketing, Digital Marketing, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• The Best Days and Times to Post on Social Media [Infographic]Laura Forer
  The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours.
  Facebook, Instagram, Social Media, Twitter
• The Updated Guide to Facebook Ad Placements [Infographic]Laura Forer
  Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to ...
  Advertising, Facebook, Instagram, Social Media
• How SMBs Are Using Social Media: Platform, Posting, and Content TrendsAyaz Nanji
  Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.
  Facebook, Research Summaries, Small Business, SMBs, Social Media, Social Networking
• Search Overtakes Social as Top Traffic Driver to WebsitesAyaz Nanji
  Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic.
  Facebook, Research Summaries, Search Engine Marketing, Search Engines, Social Media, Social Networking
• The Small Business Guide to Facebook Insights [Infographic]Laura Forer
  Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights ...
  Facebook, Measurement, Metrics, Social Media
• How Do Different Age Groups Consume Online Content? [Infographic]Laura Forer
  There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age ...
  Content, Customer Behavior, Facebook, Gen Z, Instagram, Segmentation, Social Media
• Social Media Use in 2018: Platform, Age, and Visit TrendsAyaz Nanji
  YouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research Center.
  Digital Marketing, Facebook, Instagram, Pinterest, Research Summaries, Snapchat, Social Media, Social Networking, Twitter, YouTube
• Why Content Is Getting Fewer Shares on Social NetworksAyaz Nanji
  The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise ...
  Content, Content Marketing, Content Strategy, Facebook, Research Summaries, Social Media, Social Networking
• #SocialSkim: Facebook 3D Posts Are Coming; LinkedIn Salary Insights: 10 Stories This WeekChristian Neri
  Facebook's new 3D posts usher in a brave new AR/VR world; LinkedIn's new Salary Insights; Facebook opens Community Help to businesses; Snapchat ads GIFs, plans tab feature; new Facebook engagement ...
  Facebook, Instagram, LinkedIn, Snapchat, Social Media, SocialSkim
• The 15 Most Visited Web Properties by US ConsumersAyaz Nanji
  Web properties owned by Google were the most visited by consumers in the United States last month, according to recent research from comScore.
  Facebook, Google, Research Summaries, Websites
• Seven Considerations for Your New Business's Social Media StrategyAmelia Willson
  Creating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience ...
  Facebook, Google+, Instagram, LinkedIn, Marketing Strategy, Pinterest, Small Business, Snapchat, Social Media, Twitter, YouTube
• Local Reviews: Which Platforms Do Consumers Post on Most?Ayaz Nanji
  Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.
  Brand Management, Facebook, Google, Local Marketing, Research Summaries