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• 17 Types of Content That Google Will Eat UpJeff Foster
  Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
  Blogging, Brand Awareness, Content, Content Marketing, Google, Inbound Marketing, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content, Writing
• Five E-Commerce Resolutions to Improve Search Engine Visibility in 2013Anthony Piwarun
  Online marketers near and far resolved in January to get to the top of search results this year. If you're still stumped, here are a five simple yet effective tactics ...
  Advertising, Content, E-Commerce, Google, PPC Campaigns, Product Marketing, Search Engine Marketing, SEO
• Mobile Search Advertising Just Got Way Easier: AdWords Enhanced CampaignsLarry Kim
  Today (Feb. 6, 2013) Google announced some major upcoming changes that will make mobile ad campaign management exponentially simpler in AdWords. The new "Enhanced Campaigns" will be available as an ...
  Advertising, Google, Location-Based Marketing, Mobile Marketing, PPC Campaigns, Search Engine Marketing, SMBs
• B2B Benchmarks: Top Tactics for Driving Traffic and LeadsLenna Garibian
  Social media still accounts for less than 5% of total leads to B2B websites, according to Optify's 2012 B2B Marketing Benchmark Report. Among social media, Twitter is the primary driver ...
  B2B Marketing, Facebook, Google, Inbound Marketing, Lead Generation, LinkedIn, Marketing Strategy, Online Marketing, Research Summaries, Search Engine Marketing, Social Media, Twitter, Websites
• Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)Larry Kim
  Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ...
  Advertising, Content Marketing, Customer Behavior, Google, Humor, Inbound Marketing, Keywords, Measurement, Metrics, PPC Campaigns, Public Relations, Search Engine Marketing, SEO
• What Not to Do With Your Online Presence in 2013Tara Banda
  If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing ...
  Blogging, Community, Customer Engagement, Google, Local Marketing, Mobile Marketing, Search Engine Marketing, SEO, Social Media, Testimonials, Websites
• Facebook Surpasses Google Maps, Now No. 1 Mobile App in USLenna Garibian
  Facebook closed out 2012 with good news on the mobile front: Ranked by audience size, Facebook captured the No. 1 spot from Google Maps as the top US mobile app ...
  Customer Behavior, Facebook, Google, Mobile Marketing, Research Summaries, Social Media
• Confusion About How Facebook, Google Make MoneyLenna Garibian
  Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they understand how the site makes money, according to a survey ...
  Advertising, Facebook, Google, PPC Campaigns, Research Summaries, Search Engines
• Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTRLenna Garibian
  Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a ...
  Advertising, Google, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• #SocialSkim: Social Media Update, Week of January 7, 2013Angela Natividad
  What’s the talk this week? Kim Jong-Un’s new Twitter friend and the truth about G+, B2B growth stats and some exciting CES tech, news from ConnecTV and handy charts that ...
  Advertising, B2B Marketing, Consumer Electronics, Digital Theory, Facebook, Google, Google+, Mobile Marketing, Social Business, Social Media, SocialSkim
• #SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012Angela Natividad
  Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters ...
  Advertising, Customer Engagement, Customer Experience, Facebook, Google, Social Media, SocialSkim, Television, TV, YouTube
• 2012's Top Search Terms (by Category) and Top WebsitesLenna Garibian
  For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according ...
  Facebook, Google, Research Summaries, Search Engine Marketing, Social Media, Websites, YouTube
• #SocialSkim: Social Media Update, Week of December 17, 2012Angela Natividad
  Deck the halls. This week’s #SocialSkim’s got viral greats and go-homes, Instagram and Twitter updates, and one (just one!) #adventcalendar. It’s also data-rich for your digestive pleasure. Skim for savvy, ...
  Advertising, Digital Theory, Facebook, Google, Pinterest, Social Media, SocialSkim, Twitter, Videos
• The Android Ascendancy [Slide Show]Christian Gulliksen
  You can't ignore Android's astonishing gains in the mobile market, even if your customers are still using iPhones and iPads in greater numbers.
  Customer Behavior, Google, Mobile Marketing, Smartphones
• #SocialSkim: Social Media Update, Week of December 10, 2012Angela Natividad
  In this first of many MarketingProfs #SocialSkim social media news and views to come, we scan the Web to make sure you're up to date on everything happening in the ...
  E-Commerce, Facebook, Google, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• The Google AdWords Economy: CPCs, CTRs, Ad Impressions, Conversion Rates... [Infographic]
  After Google announced its "disappointing" 2012 third-quarter revenues of $10.8 billion via AdWords ads, WordStream released findings from an analysis of the economics of Google's AdWords platform in an attempt ...
  Advertising, Google, Google+, Keywords, Sales and Advertising, SEO, Websites
• The State of US Online Video Content and Advertising, Sept. 2012
  In Sept. 2012, Google Sites, driven by YouTube, ranked as the top online video content property, with 150.3 million unique viewers; Americans viewed 9.4 billion video ads, with each top ...
  Advertising, Customer Behavior, Google, Research Summaries, Videos, YouTube
• Top 50 Websites: Pinterest Makes Debut, Google Holds Top Spot
  Google Sites remained the top-ranked Web property in September 2012, attracting some 187 million visitors, and Pinterest made its debut appearance on the top 50 chart, at No. 50. Microsoft ...
  Advertising, Customer Behavior, Facebook, Google, MySpace, Research Summaries, Social Networking, Twitter, Websites
• Content Plays Critical Role Throughout Tech-Buying CycleLenna Garibian
  When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG.
  B2B Marketing, Content Marketing, Email, Facebook, Google, LinkedIn, Mobile Marketing, Research Summaries, Services Marketing, Social Networking, Technology, Twitter, White Papers
• How to Mimic Google's Personalized Search to Laser-Target Web AudiencesAlesia Krush
  That Google personalizes your search results is no secret. What that means for SEO is the inability to target particular groups of customers. But what if you could "fake" Google ...
  Advertising, Google, Location-Based Marketing, Marketing Challenges, Marketing Tips, Personalization, Search Engine Marketing