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• What the European Union's Ruling About Google May Mean for Marketers EverywherePatrick Reinhart
  The European Union recently ruled that people have the right to ask Google to remove defamatory info about them in its index. Here's how that ruling may affect marketers.
  Brand Management, Google, Reputation Management, Search Engines
• Has Google Penalized Your Website? SEO Can HelpJoe Chierotti
  Being the recipient of Google's algorithmic wrath can result in a penalty that makes your site virtually invisible to searchers, undermining your ability to reach your audience and effectively eliminating ...
  Content, Google, Links, Search Engine Marketing, SEO, Websites
• #SocialSkim: Your Content Strategy, Facebook's Emotion Experiment, Google's Orkut, More!Angela Natividad
  Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Marketing Strategy, Mobile Marketing, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• Google Universal Search TrendsAyaz Nanji
  Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report ...
  Google, Research Summaries, Search Engine Marketing, Search Engines
• Which Search Engines Deliver the Most Engaged Visitors?Ayaz Nanji
  Google dominates organic search, sending 17 times more visits to publishers' websites than Yahoo, Bing, Ask.com, and AOL combined. But does it deliver the most engaged audience?
  Google, Research Summaries, Search Engine Marketing, Search Engines
• Four AdWords Mistakes That Drag Your CTR DownLarry Kim
  Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how.
  Ad Copy, Advertising, Customer Acquisition, E-Commerce, Google, Keywords, Links, Local Marketing, Metrics, Mobile Marketing, PPC Campaigns, Search Engine Marketing, Writing
• Four Email Marketing Tips to Help You Get the Most Out of GmailEdward Touw
  Gmail has been making lots of waves lately: priority inboxes, promotions tabs... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for ...
  Direct Marketing, E-Commerce, Email, Email Marketing, Email Subject Lines, Google, Google+, Retail Marketing
• How You Can Generate More Qualified Leads With Google AdWords and Call TrackingBrad Reynolds
  Google AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline ...
  Advertising, Customer Acquisition, Digital Marketing, Google, Keywords, Lead Generation, Lead Quality, SEO
• Does Schema Integration Boost Search Rank?Ayaz Nanji
  Markup use clearly helps search engines by providing better data. But does it help publishers? Does Schema.org integration improve rankings in search results?
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• Google Goes All in on Mobile Apps With AdWords UpdatesLarry Kim
  Google recently announced new and improved AdWords features, designed with mobile in mind. Here's a look at some of the most compelling features.
  Ad Copy, Advertising, Consumer Electronics, Digital Marketing, Google, High-Tech Marketing, Links, Mobile Marketing, Social Media
• 1Q14 Paid Search Trends: Bing's Growth Outpaces Google'sAyaz Nanji
  Paid search spend on Bing grew at a far faster rate than on Google in the first quarter of 2014, allowing Bing to creep up slightly on overall spend share, ...
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• The State of SEO in 2014Ayaz Nanji
  Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO, Survey Data
• Concerned About Less Traffic From Google Search?Barry Welford
  Savvy marketers may have noticed a significant decline of website traffic from Google keyword searches. What has caused that decline?
  Advertising, Content, Copywriting, Digital Marketing, Google, Google+, Keywords, SEO
• Smartphone Market Share Data: Top Platforms, Manufacturers, and AppsAyaz Nanji
  Two-thirds of American mobile users (66.8%) now own smartphones, up 7% since October 2013, according to recent data from comScore.
  Facebook, Google, Mobile Marketing, Research Summaries
• The Mobile Landscape for 2014 [Infographic]Verónica Jarski
  Before planning your strategy for mobile marketing, you need to know what the terrain is like. Here's a look at mobile marketing today—and its future.
  Advertising, Consumer Electronics, Customer Behavior, Customer Insight, Digital Marketing, Facebook, Google, High-Tech Marketing, Smartphones, Social Media, YouTube
• The Best Social Media Management Software [Infographic]
  How does the social management software you use compare with the ones receiving the best reviews? Find out the rankings of 13 social media management products in the following infographic.
  Community, Customer Experience, Customer Insight, Customer Satisfaction, Facebook, Google, Management, Social Media, Twitter
• Paid Search Trends: CPCs Rise, Bing's Market Share Falls in Q4Ayaz Nanji
  The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency.
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• #SocialSkim: Golden Globes, Star Wars, Fleeing Facebook, Google Analytics, Amazon Ads, More!Angela Natividad
  Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Google Analytics, LinkedIn, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Americans Watched Record Number of Online Videos in DecemberAyaz Nanji
  Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore.
  Advertising, Content, Google, Research Summaries, Videos, YouTube
• How Google's Ad Rank Changes Have Affected Ad PerformanceAyaz Nanji
  Search ads with "extensions" have generally benefited from Google's recent Ad Rank update, though overall paid search ad performance has declined, according to a recent analysis by The Search Agency.
  Digital Marketing, Google, Interactive Marketing, Research Summaries, Search Engine Marketing, Search Engines