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Mobile Minute [Video]: Are Smart Watches a Smart Move?Diego Larrea-Puemape
Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches?
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US Social Ad Revenues to Reach $11B in 2017Vahe Habeshian
US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected ...
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Mobile Minute [Video]: Facebook Home's Marketing Pros and ConsAmanda Klohmann
Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ...
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US Mobile Local Ad Forecast: $9.1B in 2017Vahe Habeshian
US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017—at a compound annual growth rate (CAGR) of 49.3%—according to the US Local Media ...
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8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
Brand Awareness,
Branding,
Content,
Content Marketing,
Creativity,
Customer Relationships,
Instagram,
Local Marketing,
Location-Based Marketing,
Marketing Strategy,
Mobile Marketing,
Product Marketing,
Social Business,
Social Media,
Social Networking,
Trade Shows/Events,
Web Content
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Local Marketing: Promotions Spending Surges as Advertising SlipsLenna Garibian
In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on ...
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Five Ways to Connect With Millennials... Yes, via RadioMary Beth Garber
Most people's perception of that Millennials don't like radio could do with a splash of cold, hard facts. Here are five ways you can put this phenomenal medium to work ...
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New Google AdWords 'Offer Extensions': Five Tips to Make Them Work for YouLarry Kim
Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers ...
Advertising,
B2C,
E-Commerce,
Google,
Local Marketing,
Location-Based Marketing,
Measurement,
Metrics,
PPC Campaigns,
Promotions,
Search Engine Marketing
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National Brands Lack Tools to Execute Local Campaigns EffectivelyLenna Garibian
Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and ...
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Your Guide to Getting Started With Digital SignageTodd Hemme
When you see a screen displaying some type of message, image, or video, you are seeing a digital sign. These design tips will help you with your first digital display, ...
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The Liquor Store Model for Social Media Marketing SuccessBecky McCray
I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread ...
Community,
Customer Behavior,
Customer Experience,
Customer Relationships,
Local Marketing,
Marketing Tips,
Relationship Marketing,
Small Business,
Social Business,
Social Media,
Social Networking
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What Not to Do With Your Online Presence in 2013Tara Banda
If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing ...
Blogging,
Community,
Customer Engagement,
Google,
Local Marketing,
Mobile Marketing,
Search Engine Marketing,
SEO,
Social Media,
Testimonials,
Websites
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Social vs. Search: Which Is the Winner? [Slide Show]Christian Gulliksen
The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is to know which to use when and how to combine ...
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Small Merchants Expect Holiday Sales Boost From Small Business Saturday [Infographic]
With the holiday season all but here, more small business owners are making Small Business Saturday an integral factor in their holiday sales plans, according to a survey from American ...
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National Brands Betting on Local Digital Marketing in 2013
Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with ...
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1 in 4 Google Search Queries Is Local
About one-quarter (24.24%) of all search queries conducted via Google are for local goods and services, according to a study by Chitika Insights. However, Bing and Yahoo users are more ...
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Online Deals Forecast to Reach $3.6B in 2012
US consumer spending on online deals (daily deals, instant deals, and flash sales) is forecast to reach $3.6 billion in 2012, up 86.9% from the estimated $1.8 billion spent in ...
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How to Optimize for Local Search With Post-Venice Citation-Building StrategiesZach Thompson
The importance of local search has been growing. But with the recent release of Google's Venice update, local search has become more important than ever. If you don't have a ...
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Seven Mobile Marketing Best-PracticesIgor Faletski
If you aren't tailoring your marketing for a mobile audience, you could be selling your efforts short—and missing a huge opportunity to get results. Here are seven best-practices for reaping ...
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Seven Effective Ways to Integrate Social, Local, and MobileTom Shapiro
Have your marketing efforts gone "SoLoMo" yet? Learn why combining your social, local, and mobile marketing efforts are critical in today's market—and how you can go "SoLoMo" in seven ways.
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