Local Marketing

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• SEO Professionals' Biggest Issues With Google My BusinessAyaz Nanji
  Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal.
  Google, Local Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO
• Local Reviews: Which Platforms Do Consumers Post on Most?Ayaz Nanji
  Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.
  Brand Management, Facebook, Google, Local Marketing, Research Summaries
• #SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This WeekChristian Neri
  Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; ...
  Advertising, Content, Facebook, Influencer Marketing, Local Marketing, Small Business, Snapchat, Social Media, Social Networking, SocialSkim, Videos
• What Consumers Pay Attention to in Local Business ReviewsAyaz Nanji
  Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal.
  Customer Behavior, Digital Marketing, Local Marketing, Reputation Management, Research Summaries
• How Local Businesses Are Advertising This Holiday SeasonAyaz Nanji
  Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive.
  Advertising, Facebook, Local Marketing, Research Summaries, Small Business, Social Media, Social Networking
• #SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This WeekChristian Neri
  Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the ...
  Advertising, Career Management, Conferences, Content, E-Commerce, Facebook, Instagram, Lead Generation, LinkedIn, Local Marketing, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Tradeshows/Events, Twitter
• #SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This WeekChristian Neri
  Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; ...
  Advertising, Content, Facebook, Instagram, Lead Nurturing, LinkedIn, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Sales, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• When and Where Consumers Use Search Engines to Find Local BusinessesAyaz Nanji
  Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers.
  Customer Behavior, Local Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO, Small Business, Survey Data
• Print: A Tangible Way to Invigorate Your Marketing Strategy [Infographic]Laura Forer
  Print is dead, right? Not so, says an infographic that explains how people respond to print versus digital media. Turns out... print can give your marketing an edge.
  Customer Behavior, Local Marketing, Marketing Strategy, Print Collateral
• 53 Must-Have Features of Local Business Websites [Infographic]Laura Forer
  Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your ...
  B2C, E-Commerce, Links, Local Marketing, Location-Based Marketing, Mobile Marketing, Retail Marketing, SEO, Websites
• Want to Break Into the US Market? Here's How: Seven Tips for Localizing Your MarketingRay Kemper
  For many companies, selling beyond their home market is essential to business success. But selling into new markets is easier said than done. Here's sound advice for European B2B companies ...
  B2B Marketing, Content Marketing, International Marketing, Lead Generation, Local Marketing, Print Collateral, Research, Sales
• Five Ways to Conquer Local Marketing [Infographic]Laura Forer
  National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. No matter what your local strategy, use these tips to become a local ...
  Advertising, Brand Management, Digital Marketing, Local Marketing, Social Media
• Localizing Your Website Can Help You Win Customers [Infographic]Laura Forer
  If your website targets visitors worldwide but is only in English, then you could be missing major opportunities. This infographic explains why localizing your website should be a must for ...
  Copywriting, International Marketing, Local Marketing, Web Content, Web Copy, Websites, Writing
• How to Do Local Digital Marketing Right: Four Adjustments Global and National Brands Need to MakeJason Tabeling
  The mobile and digital revolutions have changed the way national and global brands can reach consumers where they are, and when and how they want to be reached. Here's how ...
  Advertising, Local Marketing, Location-Based Marketing, Mobile Marketing, Search Engine Marketing, Social Media
• The Ultimate Local SEO Guide [Infographic]Laura Forer
  Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge.
  Google, Landing Pages, Local Marketing, Marketing Tips, SEO
• Omnichannel Marketing's Secret Weapon: Local Brick-and-Mortar StoresBrendan Morrissey
  As brand marketers and CMOs struggle with the complex challenge of delivering seamless customer experiences across online and offline worlds, many of them neglect one critical component: the local brick-and-mortar ...
  B2C, Local Marketing, Marketing Strategy, Multichannel Marketing, Retail Marketing, Small Business
• Five Even More Buzzworthy SEO Trends You Need to Know in 2017Aleh Barysevich
  Last year, I wrote about five SEO trends you needed to know in 2016. Much has stayed the same since I made those predictions, but much has changed, too. Here ...
  Content, Keywords, Local Marketing, Marketing Strategy, Mobile Marketing, Search Engine Marketing, SEO, Web Analytics
• How the Internet Revolutionized Offline Retail [Infographic]Vahe Habeshian
  The Internet has forever changed how retail businesses operate and how consumers shop. Retailers must keep up or risk getting left behind.
  B2C, E-Commerce, Internet of Things, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Search Engine Marketing, Small Business, Social Media
• How Consumers Find and Use Online Reviews for Local BusinessesAyaz Nanji
  Some 91% of consumers say they check online reviews when evaluating local businesses, according to recent research from BrightLocal.
  Customer Behavior, Digital Marketing, Local Marketing, Research Summaries, Survey Data
• What Smart, Successful Local Businesses Do to Attract Holiday TravelersGeorge Freitag
  Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, ...
  B2C, Content, Local Marketing, Location-Based Marketing, Mobile Marketing, Retail Marketing, SEO