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• How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted HandlesAyaz Nanji
  Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail.
  B2B Marketing, Content, Content Marketing, Digital Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• How to Do Responsive Web Design Right [Infographic]Verónica Jarski
  If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site ...
  Consumer Electronics, Content, Copywriting, Customer Engagement, Smartphones, Website Design, Websites
• Three Big Reasons Why Marketers Should Annotate Their Curated ContentPawan Deshpande
  Curating good content is easy for most businesses. But annotating that good content to make it better... requires a little more work. Here's why you should be adding your insights ...
  Blogging, Content
• Six Tips for Fitting Social Media Into a Packed ScheduleKaren Albritton
  Despite your overwhelming work schedule, you can still capitalize on social media for learning and for supporting your career and business objectives. Here's how.
  Career Management, Content, Content Marketing, Inbound Marketing, Marketing Smarter, Marketing Strategy, Marketing Tips, Mobile Marketing, Social Media, Social Networking, Strategy
• Einstein Told Me the Secret to Effective Online MarketingBarry Feldman
  I got to interview Albert Einstein. It was insane. And he told me the secret to online content! Here's how it all went down.
  Content, Content Marketing, Digital Marketing, Inbound Marketing, Testing, Web Content, Writing
• 2014 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the ...
  Content, Content Marketing, Facebook, Inbound Marketing, Instagram, LinkedIn, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Social Networking, Twitter
• Talking Epic Content and the Evolution of an Industry: My Q&A With Joe PulizziAnn Handley
  My friend Joe Pulizzi today releases a new book on the evolution of content and marketing. Joe is the founder of the Content Marketing Institute, and his new book is ...
  Content, Content Marketing, Inbound Marketing, Web Content, Writing
• With Little SEO Value Left in Them, Are Press Releases Still Worthwhile?Rebecca Joyner
  Just as press releases were about to go the way of the horse and buggy, SEO saved that workhorse of public relations. But Google again changed the rules, stripping most ...
  Content, Public Relations, Search Engine Marketing, SEO, Writing
• 12 Tenets of Content Creation [Infographic]Seth Price
  Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you ...
  Blogging, Content, Content Marketing, Content Strategy, Customer-Centric, Customer Engagement, Customer Relationships, Keywords, Marketing Tips, Web Content, Websites, Writing
• How Retailers Can Use Video for E-CommerceMike Molinari
  For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to harness video content effectively and efficiently, and in ...
  B2C, Brand Ambassadors, Content, Customer Engagement, Retail Marketing, Videos, Web Content
• A Guide to Using Social Media at TradeshowsDavid Llewellyn
  Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience.
  Conferences, Content, Mobile Marketing, Social Media, Tradeshows/Events, Twitter, Videos, Writing
• What Marketers Can Learn From One Hilarious SportscasterAlan Belniak
  Sportscaster Adam Lefkoe's recent broadcasts are infused with themes, such as quotes from Seinfield and rap lyrics. Find out what you can learn from his creative, shareable content.
  Content
• IBM's Ed Abrams on SMB Social Strategy and Content MarketingKerry O'Shea Gorgone
  Ed Abrams, vice-president of marketing for IBM's small and midsize business unit, offers tips for SMBs on social strategy, content marketing, and running a social business.
  Content, Content Marketing, Customer Insight, Small Business, SMBs, Social Business, Social Media
• What Boosts a Web Page's Search Rank in Google? [Infographic]Verónica Jarski
  What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results.
  Content, Google, Search Engine Marketing, Search Engines, SEO, Websites
• Your Seven-Point Checklist: Get the Right Landing Page to Show Up in Search ResultsAleh Barysevich
  In search results, keyword-to-landing page correlation can be unpredictable; however, you can take certain actions to increase the chances of a better match. Here are seven steps to get the ...
  Content, Content Marketing, Inbound Marketing, Keywords, Search Engine Marketing, SEO, Websites
• #SocialSkim: Social Media This Week, Including Chipotle's Video, Facebook's Video AdsAngela Natividad
  Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on ...
  Advertising, Content, Customer Insight, Digital Theory, Facebook, Google, Mobile Marketing, Smartphones, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• How Video Plays a Crucial Role in the Rise of Content MarketingMichael Litt
  Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. Here's a look at three forces shaping the evolution of content marketing, and ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Thought Leadership, Videos
• Three Ways to Improve Your Facebook App EngagementRoger Katz
  How can brands encourage social sharing via Facebook? By deploying social engagement apps to showcase campaigns and content. And the basic best-practices for boosting engagement on Facebook fall into three ...
  Advertising, Content, Content Marketing, Customer Relationships, Engagement, Facebook, Gamification, Promotions, Social Media, Social Networking
• How to Manage Your Digital Content Assets and Increase Their ValueJane Zupan
  Rather than just throwing money at content creation, taking a "quality over quantity" approach can reap greater rewards. Here's how a "less is more" approach to content can create the ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, User-Generated Content, Web Content
• The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic]Marcia Yudkin
  This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one works best for your audience?
  Ad Copy, Content, Content Marketing, Web Copy, Writing