Marketing Strategy

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• Are Demand Generation and Sales Teams Aligned? [Infographic]Ayaz Nanji
  Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions.
  Demand Generation, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• Five Takeaways From the B2B Marketing Forum 2014Zachary Dominitz
  I recently attended the B2B Marketing Forum, located at the intersection of creativity and technology. Here's what I took away from the conference.
  B2B Marketing, Content, Customer Engagement, Marketing Strategy
• #SocialSkim: Facebook's Anonymous Rooms, Kotex-Sponsored Vampires, Foursquare's First Ad CampaignAngela Natividad
  Get the scoop on Rooms, Facebook's new anonymous app; Foursquare's first ad campaign; and Kotex's lunge for vampire-loving teens. Also learn how to make sure Facebook posts appear at the ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Inbound Marketing, Instagram, Marketing Strategy, Publishing, Social Media, SocialSkim, Twitter
• Retail Marketers' Top Digital ChannelsAyaz Nanji
  Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from Extole.
  Digital Marketing, Email Marketing, Interactive Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Retail Marketing, Social Media, Social Networking, Survey Data
• Content Marketing Lessons From the Battle Between Amazon and HachetteSeth Dotterer
  Can you handle—on your own—attacks on your brand from cyber-criminals? Or do you need a brand-protection tool to help
  Content, Content Marketing, Content Strategy, Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Websites
• How to Align Your Company's Sales and Marketing Efforts in Eight StepsMatt Close, Maureen Blandford
  By nurturing appreciation for and creating expectations of each function's role, an organization can evolve into an aligned sales and marketing model.
  Collaboration, Customer Acquisition, Customer Insight, Lead Generation, Management, Marketing Planning, Marketing Strategy, Personas, Sales
• #SocialSkim: A Social Nobel, Facebook Stickers, a Twitter-Rich Bing, and More!Angela Natividad
  Get the latest on the Nobel Peace Prize winners, Facebook Stickers, improving your Pinterest SEO, and an exhilaratingly scary South Korean guerrilla stunt. Skim it to take a social leap!
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Market Research, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Social Media, SocialSkim, Twitter
• The Disconnect Between Marketers and IT BuyersAyaz Nanji
  Technology marketers are increasingly focused on one-sided content tactics even though IT buyers remain heavily dependent on community-driven information to make purchasing decisions, according to a recent report from Spiceworks.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• Enterprises' Top Digital Marketing Priorities for 2015Ayaz Nanji
  Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from ...
  Digital Marketing, Interactive Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data, Technology
• 2015 B2C Content Marketing Benchmarks, Budgets, and TrendsVahe Habeshian
  B2C content marketers struggle with effectively tracking their content marketing ROI, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
  Advertising, B2C, Blogging, Content, Content Marketing, Inbound Marketing, Marketing Budgets, Marketing Challenges, Marketing Strategy, Metrics, Research Summaries, Retail Marketing, ROI, Social Media, Web Content
• Why PPC Advertising Is the ROI Rock Star of Search Engine MarketingTina Kelleher
  Print and broadcast media are still viable forms of advertising, but neither packs the power of pay-per-click advertising. Here are reasons to consider using PPC ads.
  Advertising, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Search Engines
• Marketing Retargeting: Trends, Benchmarks, and ChallengesAyaz Nanji
  Most enterprise marketers (88%) say they are already using digital retargeting to re-engage users who haven't converted or purchased on initial visits, according to a recent report from Marin Software.
  Advertising, Digital Marketing, Google, Marketing Strategy, Research Summaries, Survey Data, Targeting
• 2014 B2B Forum: A Sampling of Session RecapsDan Gorgone
  Day 1 of the MarketingProfs 2014 B2B Forum was, as expected, both highly educational and downright entertaining, featuring speakers Scott Stratten, Stacy Darling, Susan Emerick, Shane Snow, Marti Konstant, Tom ...
  Career Management, Customer Acquisition, Customer Relationships, Market Research, Marketing Strategy, Mobile Marketing, Social Media
• Three Ways You Can Demonstrate Your Value to CustomersChristopher Faust, Tom Pisello
  Sales reps fail to make quotas when they struggle to communicate value to their customers. Are you articulating your value to customers?
  Content Strategy, Customer Engagement, Customer Relationships, Customer Retention, Marketing Strategy, Sales
• The Top CRM Software SystemsAyaz Nanji
  Salesforce and Microsoft Dynamics are the highest-rated customer relationship management (CRM) systems, according to a recent report from G2 Crowd.
  CRM, Customer Behavior, Marketing Automation, Marketing Strategy, Research Summaries
• Three Reasons for Retailers to Focus on PersonalizationRita Brogley
  The personalization that came with in-store sales is disappearing as customers are going digital. Here's why retailers need to bring personalization back.
  Consumer Electronics, Marketing Strategy, Personalization, Sales, Smartphones
• The Most Used (and Liked) Marketing Tactics by Local AffiliatesAyaz Nanji
  Traditional marketing tactics remain some of the most used and well-liked channels by the local affiliates of US companies, according to a recent report from Brandmuscle.
  Digital Marketing, Local Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Marketing and Sales Must Work Together to Engage Their Tech-Savvy CustomersSharmin Kent
  Sales and Market may clash over how to communicate with mobile customers, but to be successful, Sales and Marketing must learn to work together.
  Consumer Electronics, Customer Engagement, Marketing Strategy, Mobile Marketing, Sales, Smartphones
• Programmatic Testing Helps You Turn Customers Into Real-Time Creative Focus GroupsJeff Hirsch
  Marketers who use programmatic testing can effectively create a focus group for every display ad across channels, audiences, and screens.
  Creativity, Marketing Strategy, Testing
• Double Your Pinterest Followers in Just Five Minutes per Day [Infographic]Verónica Jarski
  Some 47% of online shoppers in the US have made purchases based on Pinterest recommendations. How can you boost the number of online shoppers looking at your Pinterest boards?
  Content, Customer Engagement, Marketing Strategy, Pinterest, Sales, Social Media