Marketing Strategy

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• Three Digital Marketing Tactics You Should Adopt in 2015 [Infographic]Verónica Jarski
  Are you prepared to tackle digital marketing in 2015? Here's a look at three tactics to include in your marketing this year.
  Email, Marketing Strategy, Online Marketing, Reputation Management, Social Media
• How to Spy on Your CompetitionTim Matthews
  Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor's Twitter feed can get you only so far. So what's the best ...
  Business Intelligence, Customer Insight, Market Research, Marketing Strategy, Research
• Five Things to Remember When Planning Your Next B2B Marketing CampaignJon Mowat
  Creating a B2B campaign? Be sure to keep these important factors in mind.
  B2B Marketing, Brand Management, Content Marketing, Marketing Strategy, YouTube
• Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015Bob Murphy
  The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and demands. To stay ahead of the curve, keep these resolutions ...
  Career Management, Chief Marketing Officer, Content, Data, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Technology, User-Generated Content
• Should You Say Hello or Goodbye to Ello?James McAllister
  Wondering whether to invest your time and energy into the new social platform Ello? The following questions can guide you in making that decision.
  Customer Relationships, Marketing Strategy, Social Media, Strategy
• Innovation Is Vital for Your Organization's Survival: 10 Must-Learn Lessons From Sir Ken RobinsonAnn Handley
  Innovation is critical to both the success and the survival of organizations, and imagination is the spark that fuels it, Sir Ken argued. That sounds both vague and high-minded, doesn't ...
  Creativity, Digital Theory, Marketing Strategy, Strategy, Technology
• Be Effective by Being AuthenticGillian Vallee
  Have everything you need to pilot a successful campaign? Make sure you're not overlooking a crucial element—authenticity.
  Brand Management, Customer Engagement, Customer Relationships, Marketing Strategy, Thought Leadership
• Top 10 Strategic Technology Trends for 2015 [Infographic]Verónica Jarski
  Here's a look at the top technology trends for 2015 and predictions of where digital business may go in the next five years. Are you prepared?
  Career Management, Marketing Strategy, Print Collateral, Technology
• Three Ways Programmatic Media Buying Helps You Target CustomersElise Musumano
  Use programmatic media buying to better understand and reach your audience.
  Big Data, Customer Behavior, Data, Marketing Strategy
• B2B Brands and the Super Bowl: How B2B Marketers Can Capitalize on Consumer EventsSandra Fathi
  B2C marketers readily capitalize on the benefits of all the conversations and hoopla related to what are considered major consumer events, but the truth is... B2B companies can, too, and ...
  Advertising, B2B Marketing, Content, Customer Communications, Customer Relationships, Marketing Strategy, Print Collateral, Promotions, Sales
• The Best Days and Times to Post Content [Infographic]Ayaz Nanji
  The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Email, Email Marketing, Facebook, Instagram, Marketing Strategy, Research Summaries, Social Media, Social Networking, Twitter
• Five Marketing Lessons That the Common Core Initiative Should Have FollowedRafe Gomez
  Better planning (and marketing) could've helped the Common Core Initiative gain more adoption. Here's what it could've done and what marketers must keep in mind when pitching new programs.
  Advertising, Brand Positioning, Branding, Marketing Strategy, Thought Leadership
• Brands Are Using Fewer Marketing AgenciesAyaz Nanji
  Some 62% of brand marketers say they use two or more marketing agencies to support their business, a 13 percentage point decrease from 2009, when 75% said they used two ...
  Digital Marketing, Hiring Outside Resources, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• The Good and the Bad of Social Media Marketing [Infographic]Verónica Jarski
  Still not convinced whether social media marketing is worth your company's time, energy, and effort? Here's a look at its pros and cons.
  Marketing Strategy, Social Media
• 2015 Digital Marketing Budgets: Top Priorities, Metrics, and ChallengesAyaz Nanji
  Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce Marketing Cloud.
  Digital Marketing, Interactive Marketing, Marketing Budgets, Marketing Challenges, Marketing Strategy, Online Marketing, Research Summaries, Survey Data
• Does Posting More Content Lead to More Engagement?Ayaz Nanji
  Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Customer Behavior, Facebook, Google+, Instagram, LinkedIn, Marketing Strategy, Pinterest, Research Summaries, Social Media, Social Networking
• Social Data's Influence on B2B Sellers and Buyers [Infographic]Verónica Jarski
  Social data has gone beyond B2C to influence B2B sellers and buyers. Here's a look at how social data enhances B2B lead targeting and guides the buyer's journey.
  Customer Relationships, Data, Marketing Strategy, Sales, Social Media
• Why Machine Learning Can Help Marketers Connect With ConsumersShekhar Deo
  When applied to Big Data, machine learning can be used to predict the most effective message to serve to the right person at the right time. Here's a deeper look ...
  Big Data, Customer Behavior, Data, Digital Marketing, Marketing Strategy
• Five Challenges Facing Marketers TodayDoug Camplejohn
  Marketers have more data than ever at their fingertips, but that doesn't mean their jobs are any easier. Here are some of marketers' biggest challenges today.
  Brand Management, Career Management, Marketing Strategy
• The No. 1 Mistake That Even Some Brilliant Social Media Marketers MakePeter Friedman
  Your social media team has put all its energy into designing a program and getting it online. But right before launching it, someone realizes that the team has committed this ...
  High-Tech Marketing, Marketing Strategy, Social Media, Time Management