Marketing Strategy

Topics » Articles » Marketing Strategy

• To Meet Tomorrow's Marketing Challenges, You Need These People on Your Team TodayPreeti Upadhyaya
  How marketing and creative content is consumed is changing on a daily basis. To succeed, the marketing teams of the future will have to keep up with trends shaping how ...
  B2B Marketing, Career Management, Content Marketing, Digital Marketing, Marketing Operations, Marketing Strategy, Mobile Marketing, SEO, Technology, Web Content, Web Copy, Website Design, Writing
• #SocialSkim: Acquisitions by Twitter and Pinterest, Instagram's Bolt vs. Snapchat, Life After Like, More!Angela Natividad
  The tectonic plates of social are moving! Get the latest on acquisitions—including Twitter's Madbits buy and Pinterest's Icebergs buy—plus tips on how to hook users in stories, where Instagram is ...
  Advertising, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Humor, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Presentations, Social Media, Social Networking, SocialSkim, Twitter, Vine
• Three Types of Data That Can Help You Connect With LeadsJoe Lucas
  Improve your marketing and turn leads into customers by focusing on the following three types of data.
  Customer Acquisition, Customer Behavior, Customer Relationships, Data, High-Tech Marketing, Marketing Strategy, Sales, Social Media
• 2014 Marketing Automation Benchmarks and TrendsAyaz Nanji
  Nearly half of global marketers (45%) say the lack of an effective strategy is hampering the success of their marketing automation efforts, according to a recent report from Ascend2.
  Marketing Automation, Marketing Strategy, Research Summaries, Survey Data
• Using the Cloud to Tear Down the Walls of Customer ChannelsJohn Hessinger
  Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means.
  Customer Relationships, Digital Marketing, Marketing Strategy, Technology, Thought Leadership
• #SocialSkim: Facebook Mood Manipulator, and News From Snapchat, Reddit, Instagram, More!Angela Natividad
  Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case ...
  Advertising, B2C, Blogging, Brand Awareness, Branding, Content, Customer Engagement, Digital Theory, Direct Marketing, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Public Relations, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim
• Car Tech: Time for Automakers to Get in the Fast LaneJohn Fremont
  The phrase "latest innovation" is almost a misnomer in the automotive space. By the time a new feature is announced, it's already years behind what tech giants like Apple and ...
  Customer Experience, Marketing Strategy, Mobile Marketing, Technology
• A Well-Balanced Content Menu for Your Blog [Infographic]Verónica Jarski
  Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Customer Relationships, Marketing Strategy, Web Content, Writing
• 10 Marketing Lessons From the World CupJosh Haynam
  There are lessons for all marketers in these 10 marketing plays that helped the 2014 World Cup become the most watched in history.
  Content, Content Marketing, Customer Insight, Marketing Strategy, Public Relations, Segmentation, SlideShare, Social Media
• Marketers' Biggest Obstacles to Effective PersonalizationAyaz Nanji
  More than half of digital marketers (53%) say they always or often struggle with personalizing their marketing efforts at a large scale, according to a recent report from Neustar.
  Digital Marketing, Marketing Strategy, Personalization, Research Summaries, Survey Data
• Three Scientifically Proven Tests to Select a Name That WorksAaron Orendorff
  Do your company and product names match the criteria for consumers' preferred names? Run your names through these three quick tests to find out.
  Branding, Content, Creativity, Marketing Strategy
• Why Businesses Should Adopt a Sales-First StrategyKurt Andersen
  Every department at a company is responsible for realizing an increase in revenue year over year. Revenue generation does not exist in a bubble. That is why I believe in ...
  Customer Relationships, Marketing Strategy, ROI, Sales
• Five Quick Tips for Marketing Automation SuccessKim Ann King
  Having just completed a 60-day marketing automation implementation process, I want to share some lessons learned.
  Collaboration, CRM, Email Marketing, Marketing Automation, Marketing Operations, Marketing Strategy, Marketing Tips, Sales
• From Demand Generation to Revenue Generation: How to Become a Revenue-Driven MarketerGlenn Gow
  The writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be prepared to change careers.
  Career Management, Lead Generation, Lead Nurturing, Management, Marketing Strategy, Sales
• How to Build New Revenue in Your Account BaseDan Ziman
  Marketers often miss revenue opportunities hiding in plain sight in their customer base. Here's how to take advantage of them.
  B2B Marketing, Customer Relationships, Customer Retention, Marketing Strategy, Sales
• The Most Effective, Most Used, and Most Budgeted for Digital Marketing TacticsAyaz Nanji
  US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study from Gigaom and Extole.
  Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• It's a New Brand World: 14 Things You Need to Know About Marketing Communications TodayLinda Kearns
  What does it take to work successfully as a marketing communications professional in today's world?
  B2C, Brand Management, Branding, Market Research, Marketing Communications, Marketing Strategy, Product Management, Public Relations, Retail Marketing
• Are Your Marketing Videos Running Backwards?Russ Somers
  Reverse videos are a fun trend right now, but unfortunately, many marketers approach video marketing the same way. Marketers work backwards, focusing on why they need videos instead of why ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Videos, YouTube
• 11 Ways to Market Your Brand via SMS [Infographic]Verónica Jarski
  Whether you need to breathe new life into your SMS marketing or provide more variety, the following infographic by Text Marketer can help. It offers 11 ideas for marketing your ...
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Smartphones, SMS
• #SocialSkim: Your Content Strategy, Facebook's Emotion Experiment, Google's Orkut, More!Angela Natividad
  Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Marketing Strategy, Mobile Marketing, Public Relations, Social Media, Social Networking, SocialSkim, Twitter