Marketing Strategy

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• B2B Buying: Millennials vs. Gen X and Baby BoomersAyaz Nanji
  Millennial B2B buyers, when researching products and services, want to interact directly with vendors' representatives far more than Gen X or Baby Boomer buyers do, according to a recent report ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Millennials, Research Summaries, Sales, Sales and Advertising, Survey Data
• Overcome B2B 'Content Marketing Crash' in Four MovesLisa Calhoun
  Content marketing crash—it's that inevitable decline in engagement and conversion after you've gained huge ground. Even the best B2B content marketers can get mired in these muddy battlefields.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Relationships, Marketing Strategy, Newsletters, Positioning, Public Relations, Publishing
• #SocialSkim: Who Did What for April Fools' Day, Plus 9 More Stories in This Week's RoundupAngela Natividad
  See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you ...
  Advertising, Career Management, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, Facebook, Humor, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, Twitter, Videos
• Curating Content: A Few Principles and Tools to Guide Your EffortsGreg Shuey
  When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is ...
  Blogging, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Social Media, Web Content
• Why Simplicity May Be the Secret to Brand SuccessMargaret Molloy
  The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Here's why simplicity rules.
  Brand Management, Brand Positioning, Branding, Customer Experience, Marketing Strategy
• Marketing and IT Execs Collaborating More [Infographic]Ayaz Nanji
  More than half (55%) of advertising and marketing executives say they are collaborating more closely with the technology leaders in their company compared with three years ago, according to a ...
  Management, Marketing Strategy, Research Summaries, Survey Data, Technology
• The Only 10 Slides You Need in a Pitch [Infographic]Verónica Jarski
  Putting together slides for your pitch? You really need only 10. Guy Kawasaki offers tips for what each should include.
  Career Management, Creativity, Marketing Strategy, Presentations
• Top Six Email Marketing Trends You Need to Keep Pace WithLiga Bizune
  Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.
  Content, Customer Engagement, Digital Theory, Email, Email Campaigns, Email Marketing, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Personalization, Videos, Web Analytics
• Key B2B Marketing Challenges and StrategiesJulia Doheny (Cupman)
  A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they are employing, and what they could be doing more of ...
  B2B Marketing, Market Research, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• Three Reasons White-Labeling Your Products Is a Fab Idea (and Two Reasons It Isn't)Nicole Hillstead
  Interested in white-labeling? Then make sure you weigh these pros and cons.
  Marketing Strategy, Product Management, Product Marketing
• Four Steps to Creating an Agile Marketing CultureBarre Hardy
  Achieving agility starts with your company's culture—which is where the rubber really hits the road. These four steps will guide your transition from traditional to agile marketing.
  Management, Marketing Operations, Marketing Strategy, Product Management, Product Marketing, Project Management, Time Management
• Three Ways to Make Your Phone Presence a Key Driver in Your Marketing MixTristan Barnum
  The voice channel is not going away any time soon, so spend time considering your options and planning, and be strategic about the branding and marketing opportunities your phone presence ...
  Brand Positioning, Branding, Customer Acquisition, Customer Relationships, Lead Generation, Local Marketing, Location-Based Marketing, Marketing Strategy, Sales, Small Business, Telemarketing
• Planning Your Marketing? Don't Forget These FundamentalsSusan Solomon
  Your marketing plan (and accompanying budget) defines the body of work you carry with you for at least 12 months—everything you do on the job. And, if you do it ...
  Brand Positioning, Content Marketing, CRM, Marketing Automation, Marketing Planning, Marketing Plans, Marketing Strategy, Strategy
• The Seven Vital Components of Lead Generation [Infographic]Verónica Jarski
  Do you know the seven components of lead generation? Here's a look at each one, its purpose, and benefits.
  Digital Marketing, Lead Generation, Lead Quality, Marketing Strategy, Sales, Social Media
• #SocialSkim: Facebook Topic Data, Where to Post Various Video Types, Why People Unfollow, More!Angela Natividad
  See the top brand video spreading across socnets, learn more about Facebook Topic Data, and find out why people unfollow brands—and what kinds of engagement to expect for your social ...
  Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Segmentation, Social Analytics, Social Media, SocialSkim, Twitter, User-Generated Content, Videos
• Three Ingredients You Need to Make Your Marketing More Customer-CentricDeepak Advani
  Successful marketers are shifting from an advertising-fueled model to a more personalized approach that engages customers.
  Brand Loyalty, Brand Management, Customer Engagement, Customer Retention, Customer Satisfaction, Marketing Strategy
• The State of B2B Digital Marketing AnalyticsAyaz Nanji
  Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix.
  B2B Marketing, Digital Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Research Summaries, Survey Data
• How CMOs Feel About the Year AheadAyaz Nanji
  Chief marketing officers are optimistic about the United States economy and expect budgets to increase significantly this year, according to a recent report from the CMO Survey.
  Chief Marketing Officer, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Everything You Need to Know About Real-Time Bidding [Infographic]Verónica Jarski
  Here's a quick look at what real-time bidding is, how marketers can benefit from it, and how they can get started.
  Advertising, High-Tech Marketing, Marketing Strategy, Sales and Advertising, Technology, Websites
• Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound CallsEric Holmen
  As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads? Nothing good...
  Customer Acquisition, Inbound Marketing, Lead Generation, Local Marketing, Marketing Strategy, Sales, Telemarketing, Websites