Marketing Strategy

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• Automation: How Marketing Can Sync With SalesYou Mon Tsang
  Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
  B2B Marketing, Conferences, Content, Content Marketing, Customer Acquisition, Customer Relationships, Digital Marketing, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Thought Leadership, White Papers
• What Clients Expect of Marketing and Ad AgenciesAyaz Nanji
  Businesses expect the marketing and advertising agencies they employ to do a bit of everything, from properly understanding current objectives to presenting ideas and solutions beyond the conventional, according to ...
  Advertising, Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• Marketers, Test Before You Leap (Across Borders)Heidi Lorenzen
  Marketers have perfected the art of testing. We test landing pages, subject lines, and Web layouts. So, why not apply those testing skills to the globalization of all your marketing ...
  Content, Customer Insight, International Marketing, Marketing Strategy, Testing
• Are You Unsuccessfully Copying Other Marketers' Successes?Phil Hill
  Have you heard of replication remorse? It's the regret marketers feel when we try and emulate the success of others by copying what they did... and failing. Here's why you ...
  Brand Management, Career Management, Marketing Challenges, Marketing Plans, Marketing Strategy, Small Business
• Agile Marketing Gives Brands the Strategic Power They NeedMark Battaglia
  By transitioning to an agile planning approach, brands can execute in a more strategic manner. The marketing process becomes more nimble, strategic, and capable of responding to changing business or ...
  Brand Management, High-Tech Marketing, Marketing Planning, Marketing Strategy, Thought Leadership
• Stop Dooming Your Emails to Your Customers' Spam FolderMichael Wilson
  You don't want your carefully crafted emails to end up in your customers' spam folder. To save your emails from such a fate, check out the following tips.
  Content, Customer Communications, Customer Engagement, Customer Retention, Email, Email Campaigns, Email Deliverability, Email Marketing, High-Tech Marketing, Marketing Strategy, Writing
• What Marketers Can Learn About Predictive Modeling From the US Men's Soccer CoachRay Kingman
  Data can give marketers a rigid view of the marketplace. The better approach is to use data to build predictive models. An example of that is US Coach Jurgen Klinsmann's ...
  Big Data, Data, Marketing Challenges, Marketing Strategy
• Five Reasons Marketers Should Be Customer-CentricJordan Elkind
  If your marketing is focused more on products or channels, but less on customers, it's time to rethink your approach. Your main focus should be on customers—from acquisition to relationships. ...
  Brand Management, Customer Acquisition, Customer-Centric, Customer Engagement, Customer Relationships, Marketing Strategy
• The Science of B2B Online Marketing [Infographic]Verónica Jarski
  Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
  B2B Marketing, Blogging, Content, Content Marketing, Content Strategy, Customer Insight, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Search Engine Marketing, SEO, Social Media, White Papers, Writing
• What's Missing in the Conversation About Marketing Technology?Scott Vaughan
  Despite more than $40 billion invested in media annually, how marketing technology affects media professionals is rarely discussed. Here's a look at what we should be discussing.
  Marketing Challenges, Marketing Strategy, Technology
• What Separates 'A' Marketers From the Rest of the Pack? [Infographic]Laura Patterson, Julie Schwartz
  Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining the impact they themselves have on their business, according to the latest joint VisionEdge Marketing ...
  Career Management, Data, Marketing Analytics, Marketing Strategy, Metrics, Sales
• Three Signs You're Ready to Focus on Content MarketingCaleb Gonsalves
  What are the signs that your agency can being implementing a successful content service offering? Here are three important ones to ponder.
  Content, Content Marketing, Customer Engagement, Customer Relationships, Marketing Strategy
• #SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!Angela Natividad
  Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Are CMOs and CFOs Aligned?Ayaz Nanji
  Chief marketing officers and chief financial officers agree that they should be on same page with each other: 77% of CMOs and 76% of CFOs say such alignment is highly ...
  Chief Marketing Officer, Management, Marketing Strategy, Research Summaries, Survey Data
• Mary Meeker's 2014 Internet Trends PredictionsAyaz Nanji
  Internet growth, estimated at less than 10% for this year, is gradually slowing, and the biggest increases in usage are now in difficult-to-monetize developing markets, such as India, Indonesia, and ...
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries
• Multichannel Marketing in E-Commerce: Critical TodayRoman Viliavin
  No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.
  Advertising, B2C, E-Commerce, Email, Email Marketing, Facebook, Instagram, Integrated Marketing, Marketing Strategy, Pinterest, Retail Marketing, Search Engine Marketing, SEO, Social Media, Twitter, Web Analytics, Websites, YouTube
• Improve Success by Adopting These Three KPI CategoriesLaura Patterson
  Outdoor sports are in full swing, and even athletes who aren't planning to compete are honing their workouts. Which made me realize that three key metrics categories we apply in ...
  Customer Insight, Marketing Strategy, Measurement, Metrics
• Finding a Place for People in Marketing AutomationMike Mothner
  Automation presents important opportunities for marketers. But organizations that ignore the role that human beings play in the marketing automation process risk leaving both money and market share on the ...
  Digital Marketing, High-Tech Marketing, Marketing Automation, Marketing Strategy
• #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!Angela Natividad
  This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what ...
  Advertising, Career Management, Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• Four Steps to AdWords Call TrackingLeonard Tan
  How can you make sure that search engine marketing is driving business to you? The next evolution in SEM—call tracking—will improve your paid search conversion rate and maximize efficiency.
  B2B Marketing, B2C, Customer Behavior, Keywords, Marketing Strategy, Search Engine Marketing, SEO