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• Spend and Strategize Wisely to Increase Your Organic Reach on FacebookKevin Bobowski
  Embracing these tactics can extend your reach on Facebook, engage your audience, and drive revenue from your Facebook marketing—despite recent News Feed changes.
  Campaign Management, Content, Content Marketing, Customer Insight, Digital Marketing, Facebook, Online Marketing, Promotions, Social Media, Word-of-Mouth
• #SocialSkim: Facebook's WhatsApp Buy, LinkedIn's Coup, Instagram's Utility, More!Angela Natividad
  Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ!
  Advertising, Blogging, Content, Content Marketing, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Humor, Instagram, LinkedIn, Mobile Marketing, Online Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Vine
• Five Tips for Creating Videos That Build Brand and Drive SalesSeth Price
  Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on ...
  Content, Content Marketing, Inbound Marketing, Instagram, Social Media, Videos, Vine, YouTube
• Avoid an Online Crisis: Four Key Tips to Prevent Social Media MistakesAmy Neeley
  Although some people believe there's no such thing as bad publicity, most businesses would prefer to stay out of the spotlight of a social media mistake.
  Content, Customer Communications, Public Relations, Social Media
• How Often Are Marketers Creating Content?Ayaz Nanji
  Less than half of content marketers (42%) produce one or more content assets (not including blog posts) per week, according to a recent report from LookBookHQ and Oracle Eloqua.
  Blogging, Blogging Strategy, Content, Content Marketing, Research Summaries, Survey Data
• An Open Love Note to the Marketers We Cherish [Slideshow]Ann Handley
  Today, I'd like to celebrate you—not by passing out those icky candy conversation hearts. I'm giving you the following deck to share with your own community of marketers. Enjoy!
  Content, Customer Relationships, Humor
• How Klout Can Guide Your Online Marketing StrategyNicholas A. Kosar
  If you are a services professional of any kind, or you market for a services firm, here are five steps to take to improve you influence and the ROI of ...
  Career Management, Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Sales, Services Marketing, Social Media
• Explainer Videos Are for Marketers Unable to ExplainBarry Feldman
  In my opinion, the explainer video marketing trend is dreadful. Here's why.
  Content, Content Marketing, Videos
• The Six Insider Secrets of Contagious Content [Infographic]Verónica Jarski
  Marketers can increase their content's chances of being spread far and wide by making sure it includes the six traits featured in the following infographic.
  Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement
• How Content Marketing Took the World to the Moon, and What It Teaches Us TodayDavid Meerman Scott
  The greatest story never told (until now) about content as a marketing tool is that it helped to deliver humans to the moon in the late 1960s and early 1970s.
  Content, Content Marketing, Public Relations, Television, TV
• How a Local Business Can Do Better Online in Five Easy StepsAlesia Krush
  Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every ...
  B2C, Content, Google+, Local Marketing, Retail Marketing, Search Engine Marketing, Search Engines, Social Media, User-Generated Content, Websites
• #SocialSkim: Funny Livetweets From Sochi, Super Bowl Marketing Scores, More!Angela Natividad
  Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all that’s fit ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Social Media, Social Networking, SocialSkim, Twitter
• Facebook Contest Ideas for Every Month of the Year [Infographic]Zsuzsi Szabo
  When managing your social media, you are in a constant battle for the attention of your fans. Producing worthwhile and entertaining content all of the time is hard, right? But ...
  Content, Customer Relationships, Email, Facebook, Lead Generation, Promotions, Social Media
• LinkedIn Showcase Pages: Target Your ContentHana Abaza
  In contrast to LinkedIn's Company Pages, its Showcase Pages are focused on one aspect of your business. The idea is to create a dedicated space for your prominent brands, products, ...
  Brand Awareness, Brand Management, Brand Positioning, Content, Content Marketing, Inbound Marketing, LinkedIn, Product Marketing, Social Media, Social Networking
• Teens Remain Very Active on FacebookAyaz Nanji
  Despite reports over the past year that teens have fallen out of love with Facebook, the demographic remains highly active on the social network, according to a recent report from ...
  Content, Demographics, Facebook, Research Summaries, Social Media, Social Networking
• Social Media Contests: Five Do's and Five Don'tsOlivia Lin
  Social media contests are a great way to promote your company, and they can create customers for life. But not all companies have successful experiences with contests. For best results, ...
  Content, Content Marketing, Customer Acquisition, Facebook, Lead Generation, LinkedIn, Promotions, Social Media, Twitter
• Seven Ways to Awe Your Audience With the Element of SurpriseSadie Cornelius
  An unexpected twist in your marketing can gain you the spotlight and your audience's attention. But how do you add the element of surprise to your marketing without going too ...
  Advertising, Content, Customer Engagement, Customer Relationships, Personalization, Promotions, Social Media
• Hey, Social Media! Everything I Learned About Marketing Came From ComedyKathy Klotz-Guest
  Comedy can teach marketers a lot about marketing. From finding your tribe to being more human, all comedy is great marketing in action! This article summarizes some of the most ...
  Content, Customer Relationships, Marketing Communications, Social Media, Value Propositions, Word-of-Mouth
• The Future of Online Video MarketingAyaz Nanji
  Advertisers, agencies, and media companies differ on the benefits of online video and exactly how the medium will evolve over the next few years, according to a recent report from ...
  Advertising, Content, Research Summaries, Survey Data
• Why Companies Need to Analyze Inbound Marketing ContentJames Rogers
  Is your company capitalizing on the information that your inbound marketing provides? Here are reasons to make analyzing that data a greater priority for your business.
  Content, Content Strategy, Data, Marketing Analytics