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• Why Your Web Copy Is Missing the Mark (and How You Can Fix It)Tara Chila
  Writing for a website is different from other kinds of writing. If you are new to writing online copy, you have to learn what works and what doesn't, and you ...
  Content, Copywriting, Keywords, SEO, Social Media, Web Content, Writing
• #SocialSkim: Facebook Mood Manipulator, and News From Snapchat, Reddit, Instagram, More!Angela Natividad
  Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case ...
  Advertising, B2C, Blogging, Brand Awareness, Branding, Content, Customer Engagement, Digital Theory, Direct Marketing, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Public Relations, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim
• Has Google Penalized Your Website? SEO Can HelpJoe Chierotti
  Being the recipient of Google's algorithmic wrath can result in a penalty that makes your site virtually invisible to searchers, undermining your ability to reach your audience and effectively eliminating ...
  Content, Google, Links, Search Engine Marketing, SEO, Websites
• A Well-Balanced Content Menu for Your Blog [Infographic]Verónica Jarski
  Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Customer Relationships, Marketing Strategy, Web Content, Writing
• 10 Marketing Lessons From the World CupJosh Haynam
  There are lessons for all marketers in these 10 marketing plays that helped the 2014 World Cup become the most watched in history.
  Content, Content Marketing, Customer Insight, Marketing Strategy, Public Relations, Segmentation, SlideShare, Social Media
• Three Scientifically Proven Tests to Select a Name That WorksAaron Orendorff
  Do your company and product names match the criteria for consumers' preferred names? Run your names through these three quick tests to find out.
  Branding, Content, Creativity, Marketing Strategy
• How Consumers Feel About Sponsored ContentAyaz Nanji
  Most consumers (54%) say they do not trust pieces labeled "sponsored content" on online news websites, according a recent report from Contently.
  Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data
• Create Compelling Marketing Videos That Educate and Entertain [Infographic]Rebecca Toth
  Want to marketing videos that grab your customers' attention and keeps them coming back for more? Then check out these tips for creating instructional, informational, and entertaining marketing videos.
  Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Videos, YouTube
• #SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!Angela Natividad
  What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes ...
  Advertising, Content, Customer Behavior, Facebook, Gamification, Google+, Instagram, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Writing
• Guest Blogging: From Overused Loophole to Untapped OpportunityGrant Draper
  SEO hearts fell when Google's Matt Cutts published his "The decay and fall of guest blogging for SEO." But Cutts was doing everyone a favor—and guest posting remains a cost-effective ...
  Blogging, Content, Content Marketing, Inbound Marketing, Links, Search Engine Marketing, SEO, Writing
• The Art and Science of Content Marketing [Infographic]Verónica Jarski
  To be a successful content marketer, do you need to be a left-brainer or a right-brainer? Both, according to the following infographic by Kapost and Salesforce.
  Content, Content Marketing, Content Strategy, Creativity
• The Sound of Silence: Why Your Content Gets IgnoredGirish Shenoy
  What you might consider relevant and witty content sometimes simply doesn't get traction. It could be the most insightful blog post you've ever written, but it does not get a ...
  Blogging, Content, Content Marketing, Customer Behavior, Customer-Centric, Customer Communications, Inbound Marketing, Writing
• #SocialSkim: Engagement Playbook, Yo's Uses, Tweets' Reading Level, Influential ContentAngela Natividad
  Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading ...
  Advertising, Content, Content Marketing, Customer Engagement, Customer Insight, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Research, Social Media, Social Networking, SocialSkim, Twitter
• Four Ways to Give Your Website That Local Flavor All Over the WorldRachel Chilson
  Your website is your storefront to the world. If you want to reach targeted locales around the globe, you need to localize your site to meet your audiences' unique ...
  Content, Customer Behavior, Digital Theory, E-Commerce, International Marketing, Web Content, Web Copy, Website Design, Websites
• The Video Consumption Habits of US ConsumersAyaz Nanji
  More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a ...
  Advertising, Content, Customer Behavior, Research Summaries, Survey Data, Videos
• Are Your Marketing Videos Running Backwards?Russ Somers
  Reverse videos are a fun trend right now, but unfortunately, many marketers approach video marketing the same way. Marketers work backwards, focusing on why they need videos instead of why ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Videos, YouTube
• Three Ways to Visually Present Information (Without Spending a Fortune)Pooja Lohana
  Why can we watch three movies in a day but we're barely able to manage three books in a week—or a month? Humans are wired for visualization. We can more ...
  Content, Content Marketing, Customer Behavior, Customer Communications, Data, Presentations, Videos
• Four Signs That Long-Tail Content Is Experiencing a RebirthBeth Murphy
  Until recently, the long tail seemed like a dead end for many publishers. But we are now seeing signs of a rebirth of diverse and special-interest content. Here are four ...
  Blogging, Content, Content Marketing, Content Strategy, Customer Behavior, Digital Marketing, Search Engine Marketing, Search Engines, Websites
• 'Be the Best Answer': Four Steps to Developing Winning ContentJeannette de Beauvoir
  If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike will see you as their first—and best—resource.
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Sales, Writing
• The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]Ayaz Nanji
  The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network.
  Brand Positioning, Content, Content Marketing, LinkedIn, Research Summaries, Social Media, Social Networking