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• Online Video Trends: Devices, Demographics, Audience SizeAyaz Nanji
  American adults prefer original digital video content to news, sports and daytime programming on television, and they like it almost as much as they do primetime TV, according to a ...
  Content, Content Strategy, Direct Marketing, Research Summaries, Survey Data, Videos
• Six Types of Humor to Lighten Up Your Marketing and Start ConversationsKathy Klotz-Guest
  Want to lower your customers' guard and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation.
  B2B Marketing, Content, Content Marketing, Customer Engagement, Humor, Videos, YouTube
• How All the Cool Kids Are Using Social Media to Achieve Business GoalsPhilip Paranicas
  Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the ...
  Content, Customer Engagement, Customer Insight, Customer Service, Marketing Strategy, Sales, Social Media, Thought Leadership
• Four Ways CMOs (and All Marketers) Can Get Closer to the Customer VoiceTyler Douglas
  Asking for customer input isn't enough to ensure candid feedback in the post-Snowden era. So how can you make your customers comfortable enough to be honest with you?
  Community Management, Content, Customer Engagement, Customer Relationships, Data, Digital Marketing, Writing
• Eight Ways to Capture Your Readers' Attention (and Keep Them Coming Back!)Jonathan Long
  Businesses should create content for what really matters—the person who could convert and pay for a product or service offered by the content creator. These tips will help you create ...
  Blogging, Content, Content Marketing, Content Strategy, Google Analytics, Keywords, SEO, Web Content, Writing
• #SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video Metrics, More!Angela Natividad
  This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Integrated Marketing, LinkedIn, Online Marketing, Pinterest, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter
• What Marketing Is Now Really All AboutJason Thibeault
  I've been hearing a lot about how the old way of doing marketing—talking "at" customers—doesn't work anymore. But is that really the case? And if so, what does work nowadays?
  Content, Content Strategy, Customer Engagement, Customer Relationships, Marketing Strategy
• Have a Complex Product to Pitch? Focus on a Customer StoryMichael Harris
  If you want customers to understand your complex product but can't simplify your presentation, you need a way to bypass the conscious mind's limited ability to absorb new material.
  Content, Content Marketing, Customer Engagement, Customer Insight, Presentations, Product Management, Product Marketing
• A Quick (but Thorough) Guide to YouTube OptimizationRichard Jeng
  Want to drive more traffic to your YouTube videos? Here are seven steps for getting your videos seen on the third most-visited website in the world.
  Content, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Keywords, SEO, Social Media, Videos, YouTube
• Your Content Marketing Vehicle Is Missing a WheelYoav Schwartz
  As a content marketer, you've always relied on authoring, distribution, and measurement to get you where you wanted. Now, however, you need a four-wheeler to cover more distances in the ...
  Content, Content Marketing, Customer Engagement, Customer Experience, Digital Marketing
• 10 Effective Social Media Posts in 10 Minutes or LessTiffany Monhollon
  Some workdays, you have so much to juggle that you just need a quick, easy way to post to your social networks. These 10 ideas can keep your social channels ...
  Content, Content Marketing, Customer Engagement, Facebook, Instagram, Pinterest, Social Media, Time Management, Twitter, Vine, YouTube
• How Buyers Buy... and Four Ways You Can Help Them Choose YouMike Schultz
  Buyers are busier, they have more choices, and they are better informed than ever. So, what are companies that are bringing in new customers and growing their accounts doing different ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, Customer Insight, Sales
• #SocialSkim: YouTube's Brand 'Boot Camp,' Content Marketing Guide, Image-Editing Tools, More!Angela Natividad
  Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your ...
  Content, Content Marketing, Customer Evangelists, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, YouTube
• Five Reasons to Add Custom Content to Your MarketingHelen Nesterenko
  Want to make your content stand out from the crowd? Consider creating custom content. It's the secret ingredient for business success. Here's why.
  Content, Content Marketing, Content Strategy, Copywriting, Customer Engagement, Writing
• A Seven-Item Checklist for Measurable Marketing in the Digital AgeGrant A. Johnson
  Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly.
  Content, Copywriting, Customer Evangelists, Customer Relationships, Direct Marketing, Landing Pages, Segmentation, Testing, Web Copy, Writing
• Eight Ways to Qualify Leads via Webinar Content and Registrant BehaviorShelby Britton
  Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Digital Marketing, Inbound Marketing, Lead Generation, Metrics, Online Marketing, Sales, Web Content, Webinars
• In Google Authorship, the 'Who' Overtakes the 'Where'Tom Rusling
  The adoption of Google Authorship continues to flourish. Here's a look at what Google Authorship is and why savvy marketers should begin using it now.
  Content, Content Marketing, Digital Marketing, Google+, Social Media, Writing
• Blog Best-Practices and BenchmarksAyaz Nanji
  Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement?
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Corporate Blogging, Digital Marketing, Research Summaries
• What Nonprofit Crowdfunding Can Learn From Digital MarketingRob Wu
  Planning a crowdfunding campaign? Don't stick just to traditional forms of nonprofit fundraising. Instead, use these four elements from digital marketing to boost your campaign.
  Content, Digital Marketing, High-Tech Marketing, Marketing Strategy, Nonprofits, Strategy
• #SocialSkim: FCC Nixes Net Neutrality, Facebook Ad Updates, Dove 'True Beauty' Backlash, More!Angela Natividad
  Find out how the FCC is giving big content providers a boost in online load speeds (and giving up on Net Neutrality?). Learn about Facebook's latest ad platform updates and ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Pinterest, SocialSkim, Twitter