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• Most Global Marketers Lack Multilingual Content StrategyAyaz Nanji
  More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords.
  Content, Content Strategy, Marketing Strategy, Research Summaries, Web Content, Web Copy
• Three Steps to Refreshing Your BlogJulie R. Neidlinger
  It is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here's how to turn a ...
  Blogging, Content, Content Marketing, Lead Generation, Links, SEO, Web Analytics, Websites
• The Climb to Content Marketing Software [Infographic]Verónica Jarski
  In light of Oracle's acquisition of content marketing software provider Compendium, Kapost created an infographic that illustrates the advancements that have led to content marketing software's growth.
  Blogging, Content, Content Marketing, Facebook, Google, Marketing Automation, Social Media, YouTube
• The Six-Word Story: A B2B Forum Recap in Pictures #mpb2bKerry O'Shea Gorgone
  Wth 42 sessions at this year's B2B Forum, you can bet there was a lot to love. One session that really got the audience talking was Larry Smith's Keynote: The ...
  Content
• Think Social Media Is a Waste of Time? Don't Give Up So SoonPhilip Paranicas
  Especially in social media, if there isn't an immediate and significant response to an initiative, it's deemed a waste of time. But before you rush to judgment, give your effort ...
  Content, Content Marketing, Customer Engagement, Inbound Marketing, Measurement, Metrics, Social Business, Social Media
• Seven Ways to Talk Your Financial Execs Out of Jargon and Bad WritingSusan Weiner
  Sometimes you struggle to get your firm's executives to recognize the power of good writing. You edit their text, but they put the jargon and longwinded language back in. But ...
  Career Management, Collaboration, Content, Copywriting, Management, Marketing Tips, Print Collateral, Writing
• #SocialSkim: Social Media This Week, Including Facebook Follow Button, Google Shared EndorsementsAngela Natividad
  Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Social Media, Social Networking, SocialSkim, Twitter
• 31% of Online Americans Post Videos, 11% Want to Be Viral StarsAyaz Nanji
  The proportion of American adult Internet users who upload or post videos online has more than doubled in four years, from 14% in 2009 to 31% today, according to a ...
  Content, Customer Behavior, Research Summaries, Survey Data, Surveys, Videos, YouTube
• What Marketers Need to Know About Coupon Enthusiasts: Insights From a Coupon QueenMary PotterKenyon
  Frugality has become a necessity for many consumers. So, to help marketers understand how to reach the coupon-cutting population, I'm sharing insights from 30-plus years as a coupon enthusiast and ...
  Content
• A More Human Model for Product StorytellingKathy Klotz-Guest
  The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. In a world ...
  Content, Content Marketing, Customer Acquisition, Product Marketing, Sales, Writing
• Top Tips for Writing Successful SMS Marketing Messages [Infographic]Verónica Jarski
  Write SMS messages that rock by following the tips in this Text Marketer infographic.
  Content, Digital Marketing, Mobile Marketing, SMS, Writing
• 2014 B2C Content Marketing Benchmarks, Budgets, and Trends
  Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual ...
  B2C, Blogging, Content, Content Marketing, Content Strategy, LinkedIn, Marketing Budgets, Marketing Strategy, Newsletters, Social Media
• The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends [Infographic]
  Want to know the state of B2B content marketing in North America? The following infographic highlights the findings of a new B2B content marketing study from MarketingProfs and the Content ...
  B2B Marketing, Content, Content Marketing, Data, Marketing Strategy
• Should You Be Worried About Google's Hummingbird Update?Chris Laub
  Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked...
  Content, Content Marketing, Google, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Websites
• What Google Hummingbird Means for Content MarketingPaul Sanders
  Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.
  Content, Content Marketing, Google, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Websites
• What Marketers Can Learn About Storytelling From Chipotle's Scarecrow VideoMichele Miller
  Recently, Chipotle's video featuring a scarecrow went viral. What made the animated short such a hit online?
  Content
• Forget the Funnel, Use the Sales Radar to Find the Invisible SaleTom Martin
  I once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one ...
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Nurturing, Sales, Web Analytics
• The Other C Word: Your Key to Great Content MarketingDoug Kessler
  Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe. It's lacking the "C word." But Ann Handley pointed out it's lacking something ...
  Branding, Content, Inbound Marketing, Web Content, Writing
• Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement LackingAyaz Nanji
  Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
  Blogging, Content, Content Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Videos
• Seven Tools for Finding Great Content to ShareIan Cleary
  Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven ...
  Blogging, Career Management, Content, Content Marketing, Customer Engagement, Customer Relationships, Social Media, Social Networking, Twitter