Digital Marketing

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• Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More...Ali Behnam
  The digital landscape continues to change at light speed. Here are six key resolutions that digital marketers should follow to make sure they are delivering better than expected results in ...
  Data, Digital Marketing, Digital Theory, Marketing Strategy, Mobile Marketing, Multichannel Marketing
• How to Get More RetweetsAyaz Nanji
  Want to get more retweets? Try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks.
  Digital Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Holiday Email Trends: Mobile Opens Surge on Christmas, Cyber Monday DeliversAyaz Nanji
  Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on ...
  Digital Marketing, Email, Email Marketing, Research Summaries
• #SocialSkim: CES Goodies, Facebook's Little Eye Acquisition, Ben & Jerry's Hilarious TweetAngela Natividad
  Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Presentations, Social Media, Social Networking, SocialSkim, Technology, Twitter
• Facebook News Feed and Mobile Ads Outperform Prior UnitsAyaz Nanji
  Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform's original right-hand side ads, according to a ...
  Advertising, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• The Top Digital Priorities for Marketers in 2014Ayaz Nanji
  Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget.
  Digital Marketing, Email, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative BriefingCameron Avery
  Together with placement and execution, creative can make or break your marketing campaigns. This series explores the four steps you or your creative agency should take to achieve better results ...
  Advertising, Creative Briefs, Digital Marketing, Hiring Outside Resources, Management, Writing
• Social Network Data: Growth Trends, Engagement Levels, and Demographic ProfilesAyaz Nanji
  Facebook remains the dominant social network in the United States, but more and more users are diversifying to multiple platforms, according to a recent report from the Pew Internet and ...
  Demographics, Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• What Marketers Say About Content CurationAyaz Nanji
  Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit.
  Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: Social Media This Week: Facebook Pages, Snapchat Hacking, Instagram HighlightsAngela Natividad
  It's a new year, filled with promise (and some fresh digital elbow-rubbing)! Learn about Facebook's tentative plans for building Pages via mobile, check whether your Snapchat got hacked... and find ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Pinterest, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Vine
• Eight Steps to Setting Up a Successful Email Marketing Welcome SeriesBen Liau
  Remarketing emails aren't a new thing, and marketers have been doing it for years. But many companies still don't have a proper welcome series set up to welcome new subscribers ...
  Digital Marketing, Direct Marketing, Email, Email Campaigns, Email Marketing, Email Service Providers
• How Google's Ad Rank Changes Have Affected Ad PerformanceAyaz Nanji
  Search ads with "extensions" have generally benefited from Google's recent Ad Rank update, though overall paid search ad performance has declined, according to a recent analysis by The Search Agency.
  Digital Marketing, Google, Interactive Marketing, Research Summaries, Search Engine Marketing, Search Engines
• #SocialSkim: Social Media This Week: Best-of, Beyoncé, Viral, Content Marketing, MoreAngela Natividad
  It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Metrics, Mobile Marketing, Nonprofits, Social Media, Social Networking, SocialSkim
• Eight Qualities Employers Will Look for in Digital Marketers in 2014Jerry Bernhart
  Aside from the hands-on, nuts-and-bolts skills that are required for success in e-commerce, SEM, mobile marketing, Web analytics, social media, and email, expect employers in 2014 to put increasing emphasis ...
  Career Management, Digital Marketing, Digital Theory, Online Marketing
• Who Uses Instagram? Marketers, Students, and IT WorkersAyaz Nanji
  People who work in advertising and marketing are the demographic most likely to use Instagram: 10.5% have done so in the previous month, according to recent data from GlobalWebIndex.
  Digital Marketing, Instagram, Interactive Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Social Media This Week: Twitter and Instagram vs. Snapchat; YouTube and BrandsAngela Natividad
  'Tis the season for future-gazing... See how banner ads are getting a social makeover. Learn which social network is tops for business, what brands topped YouTube's 2013 charts, what video ...
  Advertising, B2B Marketing, B2C, Content Marketing, Customer Experience, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Public Relations, Retail Marketing, Social Media, Social Networking, SocialSkim, Technology, Twitter
• Site Visitors Arriving From Search Are More Likely to Click on AdsAyaz Nanji
  Users arriving to Web pages from search engines are more likely to click on ads than are users arriving from other pages within the same site, according to a recent ...
  Advertising, Customer Behavior, Digital Marketing, Interactive Marketing, Research Summaries, Websites
• SMBs Are Increasingly Using Twitter to Advertise and Promote
  Of 600 SMBs surveyed in 3Q13, nearly a quarter (24%) now use Twitter to advertise and promote, up from 22% in 2012 and 16% in 2011.
  Digital Marketing, Interactive Marketing, Research Summaries, SMBs, Social Media, Social Networking, Survey Data, Twitter
• How Gmail's Tab Feature Has Changed Email Metrics and User BehaviorAyaz Nanji
  Contrary to expectations, a recent analysis found that Gmail users are actively searching for marketing messages in the Promotions tab and reading them at almost the same rates as they ...
  Customer Behavior, Digital Marketing, Email Campaigns, Email Deliverability, Email Marketing, Google, Interactive Marketing, Research Summaries
• #SocialSkim: Social Media This Week: 2014 Trends, an Epic Year-in-Review, More...Angela Natividad
  Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Nonprofits, Social Media, SocialSkim, Twitter