Digital Marketing

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• The Most Effective Calls to Action for Facebook PostsAyaz Nanji
  Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts, according to a recent report from TrackMaven.
  Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• How Email Blacklists Affect Marketing Campaigns [Infographic]Ayaz Nanji
  Landing on an email blacklist—a collection of IP addresses and domains flagged as "known" sources of spam—can greatly affect a brand's ability to reach consumers, according to a recent report ...
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• #SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!Angela Natividad
  Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new ...
  Advertising, Branding, Content, Customer Behavior, Data, Digital Marketing, Digital Theory, Facebook, Instagram, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• Pinpoint Reputational Risk to Prevent Brand DamageGreg Mancusi-Ungaro
  Are you monitoring customer sentiment? You should be. Brand monitoring gives an early warning of malicious online activity that, if left unchecked, could badly damage your company's reputation.
  Brand Management, Customer Behavior, Customer Insight, Digital Marketing, High-Tech Marketing, Reputation Management, Social Media
• How Women and Men Use Social Media and Mobile [Infographic]Verónica Jarski
  Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent reports. Those differences are highlighted in the following infographic.
  Consumer Electronics, Customer Behavior, Customer Insight, Demographics, Digital Marketing, Facebook, Smartphones, Social Media, Women
• Website Optimization: Marketers' Top Goals and Areas of FocusAyaz Nanji
  Most marketers say increasing lead generation and traffic volume are their top website objectives in 2014, according to a recent report from Ascend2.
  Digital Marketing, Landing Pages, Research Summaries, Survey Data, Web Content, Websites
• How Canada's Anti-Spam Law Will Affect Email Marketers [Infographic]Ayaz Nanji
  Canada's anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but ...
  CAN-SPAM, Digital Marketing, Email, Email Marketing, Research Summaries
• The Silver Linings of Social Media MistakesMaria Mincey
  Don't let the fear of making mistakes keep your business from trying new things in social media. Mistakes happen... You just need to look for the silver lining when they ...
  Creativity, Digital Marketing, Social Media
• #SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!Angela Natividad
  Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Videos
• How People Use Different Social Networks in Different WaysAyaz Nanji
  People who join multiple social networks tend to engage with distinctly different groups of people and content topics on each platform, according to a recent report from 140 Proof and ...
  Customer Behavior, Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• How Brands Can Reach New, Younger Audiences With Social Media BrandingCarol Han
  Older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy.
  Content, Customer Acquisition, Digital Marketing, Mobile Marketing, Online Marketing, Social Media
• Marketing Email Benchmarks: Open Rates, CTRs, Device TrendsAyaz Nanji
  Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased, ...
  Benchmarking, Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• Mary Meeker's 2014 Internet Trends PredictionsAyaz Nanji
  Internet growth, estimated at less than 10% for this year, is gradually slowing, and the biggest increases in usage are now in difficult-to-monetize developing markets, such as India, Indonesia, and ...
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries
• #SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails, More!Angela Natividad
  Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your ...
  Advertising, Content, Digital Marketing, Digital Theory, LinkedIn, Mobile Marketing, Social Media, SocialSkim, Twitter
• Is Your Data Any Good? Six Questions to Help Score Your Data ResourcesSimon Oliver
  Are all your data sources worth the investment of time and money? These six questions will help you determine which sources produce the best data for your business.
  Big Data, Data, Digital Marketing, High-Tech Marketing, Marketing Analytics, ROI
• What Makes an Ad Go Viral Online?Ayaz Nanji
  Why do some video advertisements get millions of online shares, whereas others barely get any? A report from Unruly examines which television ads from the most recent Super Bowl performed ...
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Survey Data
• Finding a Place for People in Marketing AutomationMike Mothner
  Automation presents important opportunities for marketers. But organizations that ignore the role that human beings play in the marketing automation process risk leaving both money and market share on the ...
  Digital Marketing, High-Tech Marketing, Marketing Automation, Marketing Strategy
• #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!Angela Natividad
  This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what ...
  Advertising, Career Management, Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• Best-Practices for Selecting Content Marketing SoftwareAyaz Nanji
  Considering the plethora of content marketing software choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements?
  Content Marketing, Digital Marketing, Marketing Strategy, Research Summaries, Survey Data
• Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your SiteMatt Gagnon
  You've asked for a yearend report on your website, and you don't like what you see. Turn things around by giving your creative and digital teams productive goals. Here are ...
  Blogging, Content, Digital Marketing, Web Content, Web Copy, Website Design, Websites