Digital Marketing

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• Digital Advertising Benchmarks: Performance Metrics by FormatAyaz Nanji
  Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll.
  Advertising, Benchmarking, Digital Marketing, Research Summaries, Sales and Advertising
• #SocialSkim: Engaged Referrals, Seniors, Facebook Ads, Twitter and Mesagraph, More!Angela Natividad
  Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's ...
  Advertising, Career Management, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Integrated Marketing, LinkedIn, Mobile Marketing, Referrals, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Which Type of Online Content Most Influences Consumers?Ayaz Nanji
  Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered.
  Content, Content Marketing, Customer Behavior, Digital Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• Are Marketers Seeing the Whole Picture? The Rise of Augmented RealityEric Vidal
  Augmented reality is transforming how companies and consumers interact with one another. Find out more about AR and how companies are using it to further brand awareness.
  Advertising, Augmented Reality, B2B Marketing, Brand Ambassadors, Brand Management, Branding, Content, Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Sales and Advertising
• 10 Email Marketing Best-Practices [Infographic]Verónica Jarski
  Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your ...
  B2B Marketing, Content, Creativity, Customer Engagement, Customer Insight, Digital Marketing, Email, Email Marketing, Email Subject Lines, Engagement, High-Tech Marketing, Marketing Strategy, Marketing Tips, Writing
• #SocialSkim: Facebook and Oculus, Twitter Photo Tagging and Collages, The Office Time MachineAngela Natividad
  Facebook buys Oculus, and the crowd cheers (or does it?)! Twitter enables photo collaging and tagging. And one powerful project takes you back in time... via The Office. It's all ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter
• This March Madness, Become a Marketing Data Management ChampDerek Slayton
  Committing to a marketing data management process lets you trade guesses for metrics, cut down on headaches, and free up your time to enjoy the Final Four. So, pump up ...
  B2B Marketing, Data, Digital Marketing, Lead Generation, Lead Nurturing, Sales
• Unleash the Superpowers of Employee Advocates [Infographic]Verónica Jarski
  Want to double your employees' productivity, generate higher customer satisfaction, and get more engagement on content? Activate your employees to become employee advocates.
  Brand Ambassadors, Brand Awareness, Brand Management, Branding, Content, Customer Engagement, Customer Insight, Customer Satisfaction, Digital Marketing, High-Tech Marketing, Marketing Strategy, ROI, Sales and Advertising, Social Media, Social Networking, Twitter
• Who Do Marketers at Midsize Companies Retweet?Ayaz Nanji
  Mashable is the most retweeted brand by marketers at midsize companies, according to a recent report from Leadtail and DNN Software.
  Digital Marketing, Research Summaries, SlideShare, Social Media, Social Networking, Twitter
• Automate the Best-Practices of Sales Reps to Drive ReferralsRichard Beedon
  Today's technology can help large brands automate the best-practices of sales reps and institutionalize the process of generating referrals.
  Customer Engagement, Customer Relationships, Digital Marketing, Marketing Strategy, Referrals, Sales, Word-of-Mouth
• Email Design and Platform TrendsAyaz Nanji
  Emails are becoming more active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services.
  Digital Marketing, Email, Email Marketing, Experian Hitwise Data, Research Summaries
• What's Your Acronym IQ? [Infographic]Verónica Jarski
  How familiar are you with the latest acronyms? Test your acronym IQ via this fun infographic, and see how you far you can get.
  Digital Marketing, Facebook, Google+, Humor, Social Media, Twitter, Writing, YouTube
• #SocialSkim: Facebook's Mobile TED Coup, a Smart LinkedIn Collaboration, More!Angela Natividad
  Extra! Extra! Learn all about Facebook's mobile TED coup, Samsung's smart LinkedIn collabo, and what campaigns and videos roused the crowd this week. (Because if you watch nothing else today, ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• Growth-Hack Your Business With $0Chris Kilbourn
  Budgets are marketing's biggest myth. If you're running your marketing programs right, your budget shouldn't even matter. It should be uncapped. Get started immediately with the following four critical tips.
  Customer Acquisition, Customer Insight, Customer Relationships, Digital Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Websites
• Content Marketing for the Customer-Focused MarketerDonna Pahel
  Most marketers know that the right marketing mix is crucial to success. But many fail to keep adapting the mix and focusing on their customers want and when they want ...
  Content, Content Marketing, Customer-Centric, Customer Relationships, Digital Marketing, Marketing Strategy
• Three Big Ways CMOs Are Changing Their Marketing in 2014Jim Porçarelli
  Advertising, Brand Management, Career Management, Chief Marketing Officer, Customer Engagement, Digital Marketing, ROI, Sales, Sales and Advertising, Thought Leadership
• How to Create a Great Mobile App [Infographic]Verónica Jarski
  As the business world grows increasingly mobile, more companies are using apps to engaging their customers. Are you? If not, check out these questions regarding whether (and how) to create ...
  Consumer Electronics, Content, Content Strategy, Customer Engagement, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, Sales, Smartphones, Technology
• Does Your Company Need Audio Branding?Colleen Fahey
  You've decided on your company's writing style and visual branding. But what about audio branding? Here are some questions to ask yourself about audio branding and whether your company needs ...
  Advertising, Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Customer Engagement, Customer Experience, Digital Marketing, Marketing Tips, Sales and Advertising, Websites
• Which Brand Really Won the Super Bowl Ad War? [Infographic]Verónica Jarski
  The most successful Super Bowl ads not only generated buzz but also increased their brand advocacy. Find out which brands best did both and how you can, too.
  Advertising, Brand Awareness, Brand Management, Content, Customer Behavior, Customer Engagement, Digital Marketing, Social Media
• #SocialSkim: SXSW, Facebook's Disappearing Reach, WWW at 25, Twitter-Powered OreoAngela Natividad
  Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, and Twitter-powered Oreo cookies. And the Web turns 25. That's just surface-scratching. Skim ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, Twitter, Vine