Marketing Strategy

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• Seven Video and Social Media Marketing Calculations for 2017Tom More
  Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' ...
  Advertising, Augmented Reality, Content, Content Marketing, Digital Theory, E-Commerce, Marketing Strategy, Social Media, Videos, Virtual Reality
• Agencies and Content Marketing: Predictions, Trends, and ChallengesAyaz Nanji
  Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• Sales Strategies of High-Growth CompaniesAyaz Nanji
  High-growth companies are more likely than lower-growth firms to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg.
  Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• 2016's Great Big Social Media Fails and Lessons LearnedMelissa Drozdowski
  The past year provided fertile ground for social media goofs and gaffes. Many marketers apparently didn't do enough thinking before they clicked on the tweet, post, publish, or share button. ...
  AI, Content, Marketing Strategy, Public Relations, Social Media, User-Generated Content
• Video Marketing That Goes Down the Funnel, Not Down the DrainLisa Bennett
  Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Customer Retention, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Videos
• Do Consumers Care More About Businesses' Competence or Morality?Ayaz Nanji
  Consumers generally value competence more than morality when choosing between service providers, but the effect is weakened if the less competent provider is seen as an underdog, according to recent ...
  Brand Positioning, Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• Metrics and KPIs Used Most to Measure Marketing PerformanceAyaz Nanji
  Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs?
  Marketing Analytics, Marketing Strategy, Measurement, Metrics, Research Summaries, ROI, Survey Data
• Media, Tech, and Telecom M&A TrendsAyaz Nanji
  Companies in the technology, media, and telecommunication (TMT) sector completed 3,021 M&A deals worth $698 billion in 2016, according to a recent report from Mergermarket.
  Marketing Strategy, Research Summaries, Technology
• Your 2017 Marketing To-Do List [Infographic]Laura Forer
  Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.
  Big Data, Content, Content Marketing, Content Strategy, Customer Experience, Marketing Strategy, Technology
• From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From MarketersLaura Breslaw
  As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ...
  Customer Relationships, Engagement, Marketing Strategy, Social Media, Trump, Twitter
• Five Ways to Compete Against Low-Price CompetitorsLaura Patterson
  All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means ...
  Brand Management, Brand Positioning, Marketing Strategy, Positioning, Pricing, Product Management
• Will Artificial Intelligence Have a Major Impact on B2B Marketing?Ayaz Nanji
  B2B marketing executives say artificial intelligence (AI) will have a significant impact on their marketing efforts in the next five years, but most say they still do not have a ...
  AI, B2B Marketing, Digital Marketing, Marketing Automation, Marketing Strategy, Research Summaries, Survey Data, Technology
• The Content Marketer's Approach to Successful Social Selling and Sales EnablementBarry Feldman
  Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content ...
  Content, Content Marketing, Content Strategy, Lead Generation, Lead Nurturing, Marketing Strategy, Personalization, Print Collateral, Sales
• #SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shift Course: 13 Stories This WeekChristian Neri
  This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s ...
  Advertising, B2B Marketing, Content, Facebook, Instagram, LinkedIn, Marketing Strategy, Millennials, Mobile Marketing, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• Competitive Marketing Intelligence? Yep, There's a Chatbot for That!James A. Gardner
  Collecting marketing intelligence on our competitors and rivals has long been a headache in search of an aspirin. We've had to use Google and scores of standalone tools to conduct ...
  Business Intelligence, Market Research, Marketing Strategy, Research, Technology
• Three Major Shifts That Will Transform Video Marketing in 2017Tyler Lessard
  In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Analytics, Marketing Strategy, Sales, Videos
• Marketing Video: Sales and Marketing Alignment—Stop Passing the Baton and Start Rowing the BoatKeith Jones
  Once Marketing hands off leads to Sales, it's often assumed the marketer's job is done. But to close sales, Marketing and Sales must be in alignment during the entire buyer's ...
  Collaboration, Customer Acquisition, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales, Technology
• How the Role of the CMO Is ChangingAyaz Nanji
  Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte.
  Career Management, Chief Marketing Officer, Management, Marketing Strategy, Research Summaries, Survey Data
• Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance ManagementJames Thomas
  Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will ...
  B2B Marketing, Career Management, Chief Marketing Officer, Management, Marketing Budgets, Marketing Operations, Marketing Strategy, ROI, Sales
• #SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This WeekChristian Neri
  Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social ...
  B2B Marketing, B2C, Content, Data, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, Sales, Social Analytics, Social Media, SocialSkim, Twitter, Web Content