Marketing Strategy

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• #SocialSkim: Facebook Launches 'Workplace' Social Network; Snapchat Preps for IPO: 10 Stories This WeekChristian Neri
  Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; American Express gets social for Small Business Saturday; tips for building qualified ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• Influencer Marketing Isn't Broken, You're Just Doing It WrongBrendan Lattrell
  Word-of-mouth marketing is nothing new, but digital influencer marketing is... and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the ...
  Advertising, Branding, Content, Content Marketing, Marketing Strategy, Word-of-Mouth, YouTube
• Brands' Top Inbound Marketing PrioritiesAyaz Nanji
  Marketers say their top inbound marketing priority this year is growing organic/SEO traffic, according to recent research from HubSpot.
  Content, Content Marketing, Inbound Marketing, Marketing Planning, Marketing Strategy, Research Summaries, SEO, Survey Data
• #SocialSkim: Facebook Challenges eBay, Craigslist; Twitter Moments Global Rollout: 11 Stories This WeekChristian Neri
  Facebook takes on Craigslist and eBay, tests own version of Snapchat Stories; LinkedIn-Microsoft deal under scrutiny; what Twitter Moments global rollout means for you; tips for building trust, influence on ...
  Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Snapchat, Social Media, SocialSkim, Twitter
• What Amazon's Ban of Incentivized Reviews Means for MarketersDan Sullivan
  Amazon just announced that it was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. So, why should you care about this change?
  Customer Relationships, Digital Marketing, Marketing Strategy, Product Management, Product Marketing
• Don't Panic! What to Do Instead When Your Marketing Campaign Doesn't Go as PlannedDavid Grover
  It doesn't matter how much time you spend on crafting your marketing campaign: You have no guarantee it will pay off. Sometimes marketing just doesn't work the way you want ...
  Management, Marketing Planning, Marketing Strategy
• How to Reap a Hearty Subscriber Crop This Harvest Season [Infographic]Verónica Jarski
  Fall's the season for marketers to ready their subscriber base for upcoming holiday marketing campaigns. Follow these tips for creating successful email campaigns this holiday season.
  Customer Engagement, Customer Relationships, Email, Email Marketing, Marketing Strategy
• Five Future Trends in the Marketing of TelevisionAndy Bryant
  Despite rumors of TV's demise, it has become one of the fastest-growing business sectors. So, what do the next years hold for people responsible for the brand strategies, design, promotion, ...
  Advertising, Brand Management, Brand Positioning, Consumer Electronics, Customer Behavior, Marketing Strategy, Television
• The Future Belongs to the Multichannel MarketerBarry Feldman
  Today's most progressive marketers understand that the path to purchase and brand loyalty is paved by gaining a detailed understanding of the customer journey and embracing multichannel marketing.
  Advertising, Digital Marketing, Marketing Strategy, Print Collateral, Sales and Advertising, SMS, Social Media
• 2017 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more ...
  Advertising, B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Sales, Social Media
• If You Create, Will They Buy? How to Go From Insights to Products Customers WantAndy Zynga
  If you develop a new offering, will customers buy it? That's the perennial challenge for today's companies, and it's increasing as pressures to innovate "first and fast" intensify.
  Market Research, Marketing Strategy, Product Management, Product Marketing, Research
• Market Disruption: Your Brand Needs to Create a RuckusEmily Culclasure
  Why is market "disruption" causing such an uproar in the marketing world? And more importantly, how should brands be responding to it?
  Digital Marketing, Marketing Challenges, Marketing Strategy, Thought Leadership, Virtual Reality
• Customer Experience Analysis: How to Retain Your Customers [Infographic]Verónica Jarski
  Studying your current customers can help you learn what to do today to retain more revenue tomorrow.
  Business Intelligence, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Marketing Analytics, Marketing Strategy
• #SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This WeekChristian Neri
  Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature ...
  Advertising, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Influencer Marketing, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter, YouTube
• What a Balanced Approach to Marketing Looks LikeKevin Bobowski
  Today's savvy marketers strive to balance inbound and outbound tactics in their efforts to increase brand awareness, drive demand, and retain customers.
  Inbound Marketing, Management, Marketing Strategy, Thought Leadership
• How to Market to Millennials Without PanderingAJ Reardon
  People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's ...
  Advertising, Content, Customer Behavior, Customer Relationships, Demographics, Marketing Strategy, Millennials, Segmentation, Social Media
• Marketing Proficiency: A Golf MetaphorLaura Patterson
  A successful golfer in a recent interview stressed the importance of being proficient with every club in his bag. Marketers, too, need to have proficiency with every "club" in their ...
  Career Management, Digital Marketing, Marketing Challenges, Marketing Strategy
• Brand Admiration: Three Powerful Bottom-Line Benefits of Being AdmiredJosh Zywien
  Just how valuable is brand admiration, and what impact does it have on your brand's bottom line?
  Brand Equity, Brand Loyalty, Branding, Customer Evangelists, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy
• Disruptive Marketing Lessons From the Trojan HorseBarry Strauss
  The story of the Trojan Horse seems a simple tale, but it was a stroke of strategic genius that took concerted effort to pull off. And there are important business ...
  Business Intelligence, Career Management, Chief Marketing Officer, Customer Insight, Marketing Strategy, Research
• What Marketers Need to Know When Choosing Metrics for Social Media CampaignsZuzanna Pasierbinska-Wilson
  Measuring the massive amounts of data produced from social media, then getting useful insights from that data, is extremely difficult. Fortunately, these five tips can make the process easier.
  High-Tech Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Social Media