Marketing Strategy

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• Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right)Ann Handley
  In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster.
  Career Management, Content, Content Marketing, Marketing Strategy, Project Management
• Which Marketing Channels Have the Best ROI Measurability?Ayaz Nanji
  Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research from Millward Brown.
  Email Marketing, Marketing Strategy, Research Summaries, ROI, Survey Data
• Why You Should Ditch Your Goal of a 360-Degree Customer ViewCory Munchbach
  Want to know the dirty little secret of customer data and marketing technology? You're never going to create a 360-degree view. So, maybe it's time to abandon that goal and ...
  Customer Insight, Customer Relationships, Marketing Challenges, Marketing Strategy
• #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This WeekChristian Neri
  Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will ...
  Advertising, Augmented Reality, Chief Marketing Officer, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Lead Generation, Marketing Strategy, Publishing, Snapchat, Social Media, SocialSkim, Twitter, Web Content
• How to Dress Up Your Product With Naked MarketingAdrienne Weissman
  Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad ...
  Content, Customer Acquisition, Customer Engagement, Customer Relationships, Marketing Strategy, Testimonials, User-Generated Content
• The Flip Side of Targeted MarketingEvelyn Kotler
  Customers often favor personalized marketing approaches that recognize their individuality. However, those techniques can become intrusive and counterproductive when they appear in the wrong place, at the wrong time.
  Advertising, Content Strategy, Customer Engagement, Customer Relationships, Digital Marketing, Marketing Strategy, Sales, Sales and Advertising, Targeting
• Want to Build a Strong Brand? Get Messaging Right. Here's How...Carolyn McMaster
  Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers ...
  Brand Positioning, Branding, Customer Relationships, Marketing Communications, Marketing Strategy, Positioning, Public Relations
• What Share of Their Budgets Are CMOs Allocating to Social Media?Ayaz Nanji
  Chief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey.
  Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Forget the Celebs, Reach Out to Hyperlocal Influencers InsteadSarah Clark
  Want a Kardashian to endorse your brand? You're better off asking local influencers to partner with you. (And your customers will prefer them, too.)
  Customer Engagement, Influencer Marketing, Marketing Strategy, Social Media, Testimonials, Word-of-Mouth
• Three Golden Rules for Creating a Successful B2B AppAlexander Grosu
  B2Bs are beginning to establish a place in the mobile market. In fact, a well-executed app can positively change how potential clients perceive B2Bs and their products and services.
  Consumer Electronics, Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• The Fight Between Two Well-Known Marketing TheoriesPeter Szanto
  The ever-popular Pareto Principle and the Long Tail theories contradict each other. So, which is correct? And what's a marketer to believe about their opposing views?
  Digital Marketing, High-Tech Marketing, Marketing Strategy, Sales, Thought Leadership
• Brand Admiration and the Value of Respect: How to Build a Revered BrandJosh Zywien
  Respect for a brand—for its identity, purpose, and achievements—increases brand credibility and influence, results in forgiveness of mistakes, and creates access to better partnerships and talent. How can you go ...
  Brand Loyalty, Brand Positioning, Branding, Customer Loyalty, Customer Relationships, Marketing Strategy
• Email Marketing Insights: Budget and Tactic Trends [Infographic]Ayaz Nanji
  Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid.
  Digital Marketing, Email, Email Marketing, Marketing Strategy, Research Summaries, Survey Data
• How to Score an A+ on Your Back-to-School Sales and Marketing [Infographic]Verónica Jarski
  Want to boost your business during one of the biggest retail seasons? Check out these tips and tricks for running some back-to-school campaigns.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Smartphones, Social Media
• Growing Pains and Marketing at Scale: Five Key Lessons From B2B Marketing LeadersEmily Sue Tomac
  B2B marketing leaders who have experience with rapid growth give advice on the role of Marketing in such growth, what it means to think like a growth marketer, what challenges ...
  Lead Generation, Marketing Automation, Marketing Operations, Marketing Strategy, Sales
• How to Build Your B2B Marketing Empire From the Ground UpRob Zaleski
  What do the Statue of Liberty, Ancient Egypt's pyramids, the Eiffel Tower, and other iconic historical structures have in common? And what does that have to do with B2B marketing?
  B2B Marketing, B2B Marketing Forum, Conferences, Marketing Inspiration, Marketing Strategy, Thought Leadership, Tradeshows/Events
• #SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This WeekChristian Neri
  Facebook again grabbed headlines—this time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how ...
  Advertising, Content, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, SocialSkim, Television, TV, Videos
• Marketing Video: How to Rise Above the Social Media NoiseShannon Matthews
  Everyone is on social media. And that's not (much of) an exaggeration. But with that many users comes a lot of extra noise. So how do you rise above it ...
  Content, Customer Engagement, Marketing Strategy, Social Media
• The Most Effective Digital Lead Generation ChannelsAyaz Nanji
  Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.
  Content Marketing, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Sales, Survey Data
• Five Reasons to Hold Off on Virtual Reality MarketingAlexa Matia
  Everyone's talking about how marketers can use virtual reality (VR) in their campaigns, but is this new trend going to benefit your business?
  Augmented Reality, Consumer Electronics, Marketing Strategy, Mobile Marketing, Smartphones, Technology, Virtual Reality