Marketing Strategy

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• The Four Trends That Should Drive Retail Strategy in 2017Dan Wilkinson
  Consumers can afford to be selective: Global competition is the norm today, and your retail competitors offer comparable prices and user experiences. To stay competitive in this environment, retailers and ...
  AI, B2C, Content, E-Commerce, Marketing Strategy, Multichannel Marketing, Personalization, Retail Marketing
• Marketing Video: An Introduction to Inbound and Content Marketing
  What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing.
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Marketing Strategy, Sales, Search Engine Marketing, Websites
• Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and WhenCorbett Drummey
  Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges.
  Facebook, Influencer Marketing, Instagram, Marketing Strategy, Pinterest, Social Analytics, Social Media, YouTube
• #SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This WeekChristian Neri
  This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned ...
  Advertising, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, SMS, Snapchat, Social Media, SocialSkim, Technology, Twitter
• Medical Marketing in a Digital World: Content, Social Media, and MobileKarolyn Raphael
  For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in ...
  Content, Content Marketing, Digital Marketing, Marketing Strategy, Mobile Marketing, Social Media
• Five Questions to Answer When Creating a Video CampaignChris Bondhus
  Here are five ways to get smart about planning, implementing, and measuring video to ensure your video marketing campaign engages your audiences and achieves your objectives.
  Content, Content Marketing, Marketing Planning, Marketing Strategy, Measurement, Metrics, Videos, YouTube
• Account-Based Marketing: Top Tactics, Challenges, and GoalsAyaz Nanji
  Marketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2.
  Account-Based Marketing, Lead Generation, Lead Nurturing, Marketing Challenges, Marketing Strategy, Research Summaries, Sales, Survey Data
• #SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This WeekChristian Neri
  This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, ...
  Advertising, B2B Marketing, B2C, Blogging, Career Management, Content, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Social Analytics, Social Media, SocialSkim, Television, TV, Twitter, Videos, Web Content
• Eight Subscription Models and Five Best-Practices for Your OfferingsVictoria DeRosa
  Customers buy on convenience—because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat ...
  Customer Behavior, Customer Loyalty, Customer Satisfaction, Marketing Strategy, Pricing, Segmentation
• Five Top Content Leaders Shed Light on the Needs of Modern B2B MarketingBarry Feldman
  Content marketing experts Scott Abel, Ardath Albee, Michael Brenner, Ann Handley, and Robert Rose share a heap of insights on content. If you know content marketing, you know that's quite ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Personas, ROI
• #SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This WeekChristian Neri
  This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Snapchat, Social Listening, Social Media, SocialSkim, Web Content
• The Five Most Important Digital Marketing Skills for 2017Gianna Scorsone
  As marketing technologies, channels, and platforms evolve, so must the skill sets of digital marketing professionals. Do you and your team have the most important digital marketing skills needed for ...
  Career Management, Content Marketing, Data, Digital Marketing, Marketing Automation, Marketing Strategy, SEO
• The Cost of Running a Marketing Automation Team [Infographic]Laura Forer
  The cost of implementing a marketing automation solution in your organization goes beyond the technology. See how much the people on a marketing automation team cost as well.
  Career Management, Chief Marketing Officer, Management, Marketing Automation, Marketing Planning, Marketing Strategy, ROI, Technology
• Just-in-Time Marketing: Reach the Right Customer at the Right TimeMark Hosbein, Rob Davis
  Just-in-time marketing reduces marketing waste and drives revenue growth. Investing in the right capabilities, models, and technologies can transform marketing operations and achieve a competitive edge.
  Chief Marketing Officer, Management, Marketing Operations, Marketing Planning, Marketing Strategy
• Small Business Digital Marketing Trends for 2017Ayaz Nanji
  Social media is the top digital marketing tactic/channel small businesses plan to spend additional budget on in 2017, according to recent research from Infusionsoft.
  Marketing Strategy, Research Summaries, Small Business, Social Media, Social Networking, Survey Data
• How to Stay Relevant as a Marketer in a Crazy Martech WorldJennifer Smoldt
  In an age of algorithms and artificial intelligence, marketers don't just need to be tech-savvy... they need to be tech-everything. That may sound like an exaggeration, but have you looked ...
  Career Management, Digital Marketing, Marketing Automation, Marketing Strategy, Technology
• The State of Influencer Marketing in 2017Ayaz Nanji
  Most marketers are still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, Traackr, and TopRank Marketing.
  Influencer Marketing, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: Facebook's Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories This WeekChristian Neri
  This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen ...
  Blogging, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Millennials, Snapchat, Social Media, SocialSkim, Trump, Twitter, Videos, YouTube
• How Marketers Can Use Technology to Excel at Personalization [Infographic]Laura Forer
  New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out.
  Big Data, Customer Experience, Customer Loyalty, Customer Relationships, Email, Email Marketing, Marketing Strategy, Personalization, Targeting, Technology
• Turmoil Ahead: The Future of Net Neutrality, Publishing, and Digital MarketingRahul Agaskar
  In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Podcasting, Trump, Videos, Web Content, Websites