Marketing Strategy

Topics » Articles » Marketing Strategy

• How to Use Scenarios to Achieve Marketing AgilityLaura Patterson
  Scenario analysis is an essential part of creating agility. Scenarios help you anticipate. They help you ask better questions and prepare for the unexpected. They increase your readiness, which is ...
  Marketing Planning, Marketing Plans, Marketing Strategy, Scenarios
• The End of Behavioral Targeting and the Rise of Account-Based MarketingRay Kingman
  As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many thought it was. After all, isn't it much more valuable ...
  Advertising, Customer Acquisition, Customer Relationships, Marketing Strategy, Sales, Targeting
• Five Even More Buzzworthy SEO Trends You Need to Know in 2017Aleh Barysevich
  Last year, I wrote about five SEO trends you needed to know in 2016. Much has stayed the same since I made those predictions, but much has changed, too. Here ...
  Content, Keywords, Local Marketing, Marketing Strategy, Mobile Marketing, Search Engine Marketing, SEO, Web Analytics
• How the Internet Revolutionized Offline Retail [Infographic]Vahe Habeshian
  The Internet has forever changed how retail businesses operate and how consumers shop. Retailers must keep up or risk getting left behind.
  B2C, E-Commerce, Internet of Things, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Search Engine Marketing, Small Business, Social Media
• Agencies Are Grossly Misjudged by Clients, and It's the Agencies' Own FaultMarc Herschberger
  Agency life isn't what it once was. No, I'm not making yet another Mad Men reference. I'm talking about how agency life has changed in just the last two decades.
  Hiring Outside Resources, Management, Marketing Budgets, Marketing Strategy
• A 12-Point B2B Positioning Health-CheckLawson Abinanti
  This B2B positioning health-check will tell you how effective your positioning really is. And it'll help you overcome preconceived notions about positioning effectiveness and give you a proven way to ...
  B2B Marketing, Content, Marketing Strategy, Positioning, Positioning Statements, Value Propositions, Web Content, Web Copy, Websites
• #SocialSkim: Instagram Preps for E-Commerce, Customizable Pages for Facebook: 10 Stories This WeekChristian Neri
  Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Gen Z, Instagram, Marketing Strategy, Mobile Marketing, Social Analytics, Social Media, SocialSkim, Videos
• The Marketing Mix of Small Business Owners [Infographic]Ayaz Nanji
  Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.
  Digital Marketing, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• #SocialSkim: Instagram's Livestreaming and Ephemeral Messages, Facebook's Fake-News Battle: 10 Stories This WeekChristian Neri
  Instagram's livestreaming and disappearing messages; Facebook's fake-news fight; livestreaming app Houseparty; Russia's LinkedIn ban; B2B social mistakes; SMB chatbots; Facebook holiday tips...
  Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, SMBs, Snapchat, Social Media, SocialSkim
• How to Use the Six ABM Processes to Align Sales and Marketing and Drive Real ResultsJon Miller
  Account-based marketing is built on six processes that flip the focus from generating leads to courting the companies you want to do business with. An added benefit: total sales and ...
  Account-Based Marketing, B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Sales
• Why SEO and PPC Are More Effective TogetherRonald Dod
  Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They ...
  Ad Copy, Advertising, Digital Marketing, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites
• How to Reap the Benefits of Your Holiday Marketing All Year Long [Infographic]Vahe Habeshian
  You should be preparing now to reap the benefits of your holiday campaign well beyond the New Year.
  Advertising, Marketing Strategy, Social Media, Targeting
• What Marketers Need to Know About Millennials and PrintNicholas Brown
  The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This tendency is especially noticeable in a ...
  Customer Behavior, Gen Z, Marketing Strategy, Millennials, Print Collateral
• Bringing Adtech In-House: Success or Stress for Brand Marketers?Merrily McGugan
  A growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make ...
  Advertising, Chief Marketing Officer, Chief Technology Officer, Hiring Outside Resources, Marketing Automation, Marketing Strategy, Technology
• Supercharge Your Email Marketing With Phone CallsKyle Christensen
  Email remains one of the most effective ways to drive sales and build lasting customer relationships. But marketers are in a constant battle to improve deliverability and engagement. What to ...
  Email, Email Marketing, Marketing Strategy, Measurement, Metrics, Mobile Marketing, Multichannel Marketing, Personalization, ROI
• Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]Vahe Habeshian
  In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.
  Advertising, B2B Marketing, Content, Lead Generation, Marketing Strategy, Publishing, Sales, Social Media, Websites
• #SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This WeekChristian Neri
  Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes ...
  Augmented Reality, B2B Marketing, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Metrics, Mobile Marketing, ROI, Social Media, SocialSkim, Twitter, Vine
• What's Singles Day? Things Every Retailer Should KnowPaul Mandeville
  The world's biggest shopping day is Singles Day in China. Here's how US retailers can help raise the profile of Singles Day in America and take advantage of this opportunity ...
  B2C, Customer Engagement, Demographics, E-Commerce, Marketing Strategy, Retail Marketing, Segmentation
• 'Enriching Benefits': Why Consumers Love Brands That Make Them Feel Like Good PeopleDebbie MacInnis, C.W. Park
  "Enriching benefits" have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand.
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Customer Loyalty, Customer Relationships, Marketing Strategy
• How Millennial Business Leaders Are Changing SMB MarketingAyaz Nanji
  Millennial SMB leaders are more likely than Baby Boomer SMB leaders to spend their marketing budgets on digital channels, such as social media and video, according to recent research from ...
  Marketing Budgets, Marketing Strategy, Millennials, Research Summaries, Small Business, SMBs, Survey Data