Marketing Strategy

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• Who Is Responsible for Marketing Technology Purchase Decisions?Ayaz Nanji
  The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu.
  Marketing Strategy, Research Summaries, Sales, Survey Data, Technology
• Pinterest Isn't the Social Platform You Think It IsStephen Jeske
  Pinterest boasts social elements, but not enough of them to call it a social media platform. So if you consider Pinterest just a social platform, you're at a serious tactical ...
  Customer Engagement, Customer Insight, Marketing Strategy, Pinterest, Social Media
• Hit the Major Leagues With Your Account-Based Marketing Dream Team [Infographic]Verónica Jarski
  Account-based marketing helps you increase engagement with targeted accounts and boost your business. Check out these tips for hitting a home run with your ABM.
  Account-Based Marketing, Customer Engagement, Digital Marketing, Marketing Strategy, Sales, Sales and Advertising
• Strapped for Time and Money? Content Curation Is Your Content Marketing Secret SaucePaul Chaney
  Content curation builds trust and credibility for your brand because it keeps customers informed. You can communicate industry news, trends, how-to tips, or whatever your business goals dictate. Here's how ...
  Content, Content Marketing, Content Strategy, Marketing Strategy
• How Well Are B2B Marketing and Sales Teams Working Together?Ayaz Nanji
  B2B salespeople and marketers have very different views on what share of leads are followed up on, according to recent research from the Marketing Advisory Network.
  B2B Marketing, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• How to Optimize Your Email Production Workflow [Infographic]Verónica Jarski
  What's your production process like? How can you improve it? These tips and tools can help you optimize your workflow.
  Content, Content Strategy, Email, Email Campaigns, Email Marketing, Marketing Strategy
• #SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This WeekChristian Neri
  Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, Marketing Strategy, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Six Essentials for Good Storytelling—and Great Content MarketingJennifer Smoldt
  Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever ...
  Content, Content Marketing, Customer Engagement, Marketing Strategy, Web Content, Writing
• What Marketers Can Learn From the 50 Fastest-Growing B2B CompaniesAyaz Nanji
  The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.
  B2B Marketing, Digital Marketing, Marketing Strategy, Research Summaries, Sales
• Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?Trevor Testwuide
  MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.
  Advertising, Attribution Modeling, Campaign Management, Data, Marketing Strategy, Measurement, Metrics, Multichannel Marketing, Sales
• Go for the Email Gold by Using These Winning Strategies [Infographic]Verónica Jarski
  Win more business by using these medal-worthy email marketing strategies.
  Content, Customer Engagement, Email, Email Marketing, Email Subject Lines, Marketing Strategy
• #SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This WeekChristian Neri
  This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show ...
  Advertising, Content, Content Strategy, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Snapchat, Social Media, SocialSkim, Television, TV, Videos
• Marketing Automation Systems Should Help Deepen Customer RelationshipsBaker Nanduru
  Marketing automation systems can help you simplify your workflow—but they don't enable the kinds of "small meaningful gestures" that are the basis of strong relationships. (They should.)
  Customer Relationships, Marketing Automation, Marketing Strategy, Sales
• Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?Ayaz Nanji
  Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to recent research from Nielsen.
  Advertising, Content, Content Marketing, Marketing Strategy, Research Summaries, Videos
• The Biggest Tech Challenges of Today's Digital PublishersHadas Moked
  As marketing technology continues evolving, many publishers find themselves facing inevitable challenges. Check out these five top concerns of digital publishers.
  Advertising, Content, Content Marketing, Content Strategy, Marketing Strategy, Social Media, Websites
• Tips for Effectively Geotargeting Your Subscribers [Infographic]Verónica Jarski
  Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user's location.
  Consumer Electronics, Content, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Technology
• Data and Analytics: Three Key Steps to Successful Business DecisionsLaura Patterson
  Without a doubt, data and analytics have become central to every organization's business strategy. Find out how to enable your marketing organization to successfully use data and analytics to drive ...
  Data, Marketing Operations, Marketing Strategy, Measurement, Metrics, ROI, Web Analytics
• B2B Data Management: Marketers' Top Goals and ChallengesAyaz Nanji
  B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent research from Openprise and Ascend2.
  B2B Marketing, Data, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This WeekChristian Neri
  This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Millennials, Mobile Marketing, Online Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• What Marketers Need to Know About Going GlobalTim Killenberg
  Today, going global can be achieved more easily than ever—if you have the right strategy and solutions in place. Here are a few things you need to know about forming ...
  Customer Engagement, Digital Marketing, International Marketing, Marketing Strategy, Thought Leadership, Websites