Marketing Strategy

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• Four Powerful Tips for a Highly Effective B2B Social Media StrategyJawad Khan
  Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social ...
  B2B Marketing, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Sales, Social Analytics, Social Media, Twitter
• How Media Execs Feel About the Digital LandscapeAyaz Nanji
  Nearly three-quarters of media executives (71%) are concerned about how to most effectively deliver audience through digital, mobile, and social channels, according to a recent report from Active International.
  Advertising, Digital Marketing, Marketing Strategy, Research Summaries, Sales and Advertising, Survey Data
• #SocialSkim: Amazon Launchpad for Startups, Plus 13 More Stories in This Weeks RoundupAngela Natividad
  Learn about Amazon's support for startups launching products. Also: Yahoo Livetext, managing relationships with short-form content creators, and the socnet growing the fastest. And is Twitter really cracking down on ...
  Advertising, Content, Content Marketing, Content Strategy, Customer Relationships, Digital Marketing, Digital Theory, Engagement, Facebook, Google+, Instagram, Interactive Marketing, LinkedIn, Marketing Strategy, Online Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• How Marketing Can Contribute to Revenue Generation [Infographic]Glenn Gow
  These days, many business buyers have already made a decision about what they're going to buy even before talking to a vendor. Sales needs to adapt to be on an ...
  Career Management, Collaboration, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Operations, Marketing Strategy, Sales
• The Most Common Insights That B2B Marketers Use and Their DrawbacksTim Riesterer
  The best insights expose inconsistencies, uncertainties, or knowledge gaps in your customers' thinking. Here are the four most popular types of insight B2B marketers use.
  B2B Marketing, Business Intelligence, Marketing Strategy, Sales
• How to Effectively Market to the Growing US Hispanic MarketJonathan Deesing
  Just as you would when targeting any niche market, you need to follow some basic rules to effectively market to Spanish-speaking customers.
  Hispanic Marketing, Local Marketing, Marketing Strategy, Online Marketing, Segmentation, Social Media, Television
• #SocialSkim: YouTube's 360° Video Ads, 11 Plus More Stories in This Week's RoundupAngela Natividad
  This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Keywords, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube
• How Successful Companies Engage Customers During the New-Product Development ProcessMark Chinn
  Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process.
  B2B Marketing, Customer Engagement, Customer Relationships, Kickstarter, Marketing Strategy, Product Management, Product Marketing, Research, Surveys
• Five Classic Traits of Successful StrategiesJohn Bell
  Wanting to reach a goal isn't enough. You need a strategic plan of action to achieve that goal.
  Content Strategy, Digital Marketing, High-Tech Marketing, Marketing Strategy
• The Top Online Lead Generation Tactics and MetricsAyaz Nanji
  Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.
  Digital Marketing, Email, Email Marketing, Lead Generation, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• Creating Personas From Your Website Visitors Is a Win-Win for You and ThemLuke Rees
  To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so.
  Content, Customer Behavior, Customer Engagement, Customer Experience, Customer Insight, Marketing Strategy, Websites
• The Three Keys to Mastering Marketing in Today's Noisy MarketplaceLinda Popky
  Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you ...
  Community, Content, Customer Communications, Customer Relationships, Digital Theory, Direct Marketing, Marketing Operations, Marketing Planning, Marketing Strategy, Personalization, Social Media, Strategy, Technology
• How B2B Content Marketers Are Missing the MarkAyaz Nanji
  B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• CMOs' Top Goals and ChallengesAyaz Nanji
  Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing ...
  Chief Marketing Officer, Data, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• The Business Case for Rebranding: Nine Essential ElementsJim Heininger
  Gaining leadership support and financial investment for a rebrand requires careful preparation of a rebranding business case that clearly outlines the need, the opportunity, the risks, and the cost of ...
  Brand Positioning, Branding, Management, Marketing Strategy, Positioning, Value Propositions
• #SocialSkim: Facebook's CPC Updated, Plus 11 More Stories in This Week's RoundupAngela Natividad
  It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Online Marketing, Presentations, Social Media, Social Networking, Twitter, YouTube
• Event Marketing Can Help You Supersize Your SalesTori Atkinson
  Event marketing offers retailers a chance to achieve new levels of customer engagement, creating buzz and translating it into sales.
  Brand Awareness, Customer Engagement, Engagement, Marketing Strategy, Tradeshows/Events
• Three Ways Brain Science Can Skyrocket Your Conversion RatesChristopher Lester
  By using what is known about neuroscience, emotion, and human behavior, marketers can make small but strategic changes to their CTAs that drive more sales, make new connections, and boost ...
  Customer Insight, Digital Marketing, Marketing Strategy, Web Content
• The Rules of Successful Effective Influencer MarketingDouglas Karr
  Successful marketers don't just identify who their industry influencers are; they also know what to do (and what to avoid) for effective influencer marketing.
  Community, Customer Engagement, Customer Relationships, Marketing Strategy
• #SocialSkim: #LoveWins Across Social, Plus More Stories in This Week’s RoundupAngela Natividad
  Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay ...
  Advertising, Content, Content Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Retail Marketing, SlideShare, Social Media, Social Networking, SocialSkim