Marketing Strategy

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• Blockbuster Marketing: Lessons From Hollywood's Mega-Earners [Infographic]Verónica Jarski
  The highest-earning movies capture their audiences before, during, and after the story unfurls. You can, too.
  Content, Content Marketing, Content Strategy, Creativity, Marketing Strategy, Social Media, Videos
• Don't Hold Back: Speak Your Mind on Social MediaMargarita Hakobyan
  Neutrality on social media can hinder true customer engagement. So, instead of focusing on being neutral, focus on being authentic.
  Content, Customer Engagement, Customer Relationships, Facebook, Marketing Strategy, Social Media, Twitter
• #SocialSkim: 30-Second Instagram Ads, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also, how a target audience can totally transform your content marketing ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, Personalization, Social Analytics, Social Media, SocialSkim, Technology
• #SocialSkim: YouTube TrueView Joins AdWords, Plus 12 More Stories in This Week's RoundupAngela Natividad
  TrueView ads finally join the AdWords interface. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Twitter
• Five Ways to Get Your Message Through to an Overloaded AudienceFelice Miller Gabriel
  With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of ...
  Customer Communications, Customer Engagement, Customer Relationships, Marketing Strategy, Measurement, Mobile Marketing, Personalization, Testing
• Five Top Tips for Successfully Profiling Your CompetitorsJulia Doheny (Cupman)
  Fundamentally, business is about beating the competition. You cannot make judgments around strategies for doing so without first understanding the strengths and weaknesses of competitors.
  B2B Marketing, Customer Insight, Market Research, Marketing Strategy, SWOT
• #SocialSkim: All About Facebook M, Plus 8 More Stories in This Week's RoundupAngela Natividad
  Get the latest on what makes M—the Facebook approach to Siri—different and worth trying. You'll also get an early glimpse of how Instagram ads are faring, how Snapchat's wooing back-to-schoolers, ...
  Content, Creativity, Customer Engagement, Customer Relationships, Facebook, Instagram, Marketing Strategy, Snapchat, YouTube
• How Much Do Public Companies Spend on Marketing and Sales? [Infographic]Ayaz Nanji
  The proportion of annual revenue that companies spend on marketing and sales varies widely by industry and strategy, according to a recent report from Vital.
  Marketing Budgets, Marketing Strategy, Research Summaries
• How to Turn Bloggers (and Other Influencers) Into Your Brand ChampionsJeff Foster
  Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship.
  Blogging, Blogging Strategy, Content Marketing, Marketing Strategy, Public Relations, Social Media, Sponsorship
• Why Apple Watch Rings the Death Knell of the 'Mobile' Marketing ChannelKai Crow
  Thinking of mobile as a separate channel doesn't make sense anymore in an Apple Watch world. Businesses now must think of mobile as the foundation for all their marketing.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Service, Marketing Strategy, Mobile Marketing, Smartphones
• Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your PipelineDamon Waldron
  Sales and Marketing misalignment not only saps marketing ROI but also slows pipeline growth, drags down conversion rates, and contributes to slow growth—or even loss—in revenue. But you can fix ...
  Chief Marketing Officer, Lead Generation, Lead Nurturing, Marketing Operations, Marketing Strategy, Personas, Sales
• Build Your Brand by Separating It From ProductBrian Bennett
  Often, the hardest thing for a marketer to do—conceptually—is to separate brand from product. "Our brand and product are inseparable," I've heard it said—by some very successful people. But that's ...
  Advertising, Brand Management, Brand Positioning, Branding, Customer Relationships, Marketing Strategy, Product Management, Product Marketing
• Seven Habits of Highly Successful Social Media ProfessionalsAvi Levine
  What makes some social media professionals more successful than others? Here's a look at the habits that help them effectively build relationships, educate audiences, and drive action online.
  Career Management, Content Strategy, Marketing Strategy, SEO, Social Media, Writing
• Harness the Power of Personas for Social Media MarketingKeith Quesenberry
  Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your ...
  Customer Behavior, Customer Insight, Customer Relationships, Market Research, Marketing Strategy, Personas, Social Media, Social Networking
• #SocialSkim: The Future of Payments May Be Selfies, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your ...
  Content, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Mobile Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Four Quick Tips for Becoming an Expert Predictive MarketerOmer Atun
  Does predictive marketing sound too overwhelming? Then start small, focus on measurable campaigns, and become an expert predictive marketer in no time.
  Big Data, Customer Insight, Data, Marketing Analytics, Marketing Strategy, Metrics, Web Analytics
• Get Your Easily Distracted Customers to Focus on YouKrissy DeAngelis
  The attention span of your customers is getting shorter and shorter. So, what does that mean for you as a marketer?
  Consumer Electronics, Content Strategy, Customer Engagement, Customer Insight, Marketing Strategy, Smartphones, Time Management
• Safeguard Marketing's Value: Build a Marketing Technology EcosystemLaura Patterson
  The vast number of available marketing technology options is proof that marketing is evolving into a technology-powered discipline. To ensure your tech investments truly help your organization thrive, make sure ...
  Chief Marketing Officer, Chief Technology Officer, Digital Theory, Marketing Automation, Marketing Operations, Marketing Strategy, Technology
• Top Three Ways to Market to MillennialsHernan Vicuna
  Generations are shaped to some extent by the times in which they come of age, so it makes sense for marketers who wish to reach millennials to understand the forces ...
  Customer Behavior, Customer Loyalty, Customer Relationships, Customer Service, E-Commerce, Marketing Strategy, Millennials, Social Media, Word-of-Mouth
• #SocialSkim: Access to Every Public Tweet, Ever. Plus More Stories in This Week's RoundupAngela Natividad
  Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Google, Instagram, LinkedIn, Market Research, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim