Mobile Marketing

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• #SocialSkim: Twitter Kills Vine, Instagram Tests Live Video, Facebook Bulks Up for BusinessesChristian Neri
  Twitter, Pinterest suffer cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook.
  AI, Collaboration, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter, Vine
• Mobile App Usage and Download Trends for 2016 [Infographic]Ayaz Nanji
  Smartphone apps now account for nearly half of the time consumers spend with digital media, according to recent research from comScore.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• #SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This WeekChristian Neri
  This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Facebook Launches 'Workplace' Social Network; Snapchat Preps for IPO: 10 Stories This WeekChristian Neri
  Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; American Express gets social for Small Business Saturday; tips for building qualified ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• The Business Value of User Experience Design [Infographic]Verónica Jarski
  Focusing on providing an excellent user experience can help improve your conversion rate and increase your revenue.
  Consumer Electronics, Customer Behavior, Customer-Centric, Customer Experience, Customer Insight, Customer Relationships, Mobile Marketing
• E-Commerce 2Q16 Benchmarks by Device TypeAyaz Nanji
  Traffic to e-commerce websites is now almost evenly split between desktops and mobile devices, according to recent research from Monetate.
  Benchmarking, E-Commerce, Mobile Marketing, Research Summaries, Websites
• #SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This WeekChristian Neri
  Among this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; ...
  Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Millennials, Mobile Marketing, Sales, Snapchat, Social Media, SocialSkim, Twitter, Web Content
• Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs? [Infographic]Verónica Jarski
  Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing?
  Consumer Electronics, Content, Mobile Marketing, Smartphones, Snapchat, Social Media, Social Networking
• #SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This WeekChristian Neri
  Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature ...
  Advertising, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Influencer Marketing, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter, YouTube
• Devices Consumers Use to Shop for Fashion OnlineAyaz Nanji
  More than half (52%) of people who shopped for clothes online in the past year used a mobile device to make at least one purchase, according to recent research from ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data
• Why B2B Marketers Must Offer Customers a B2C ExperienceYariv Drori
  Digital has transformed customer expectations. Today's B2B customers expect experiences as compelling and engaging as those that B2Cs offer to consumers.
  B2B Marketing, B2C, Consumer Electronics, Customer Experience, Mobile Marketing, Websites
• Email Open Rates on Mobile Devices by Industry, 2Q16Ayaz Nanji
  Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian.
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Mobile Marketing, Research Summaries
• #SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories This WeekChristian Neri
  Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Mobile Marketing, Snapchat, Social Media, SocialSkim, Targeting, Twitter, Videos, YouTube
• What Motivates Consumers to Click on Mobile Ads?Ayaz Nanji
  Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen.
  Advertising, Customer Behavior, Digital Marketing, Mobile Marketing, Research Summaries, Survey Data
• Three Golden Rules for Creating a Successful B2B AppAlexander Grosu
  B2Bs are beginning to establish a place in the mobile market. In fact, a well-executed app can positively change how potential clients perceive B2Bs and their products and services.
  Consumer Electronics, Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• How to Score an A+ on Your Back-to-School Sales and Marketing [Infographic]Verónica Jarski
  Want to boost your business during one of the biggest retail seasons? Check out these tips and tricks for running some back-to-school campaigns.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Smartphones, Social Media
• What Augmented Reality, Virtual Reality, and Gaming Mean for Reward MarketingJonathan Price
  The Pokémon Go craze demonstrates people's thrill over chasing something down for a reward. So, what lessons about reward marketing can you learn from augmented reality and virtual reality gaming?
  Augmented Reality, Consumer Electronics, Creativity, Customer Behavior, Customer Engagement, Gamification, High-Tech Marketing, Mobile Marketing, Smartphones, Virtual Reality
• #SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This WeekChristian Neri
  Facebook again grabbed headlines—this time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how ...
  Advertising, Content, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, SocialSkim, Television, TV, Videos
• Five Reasons to Hold Off on Virtual Reality MarketingAlexa Matia
  Everyone's talking about how marketers can use virtual reality (VR) in their campaigns, but is this new trend going to benefit your business?
  Augmented Reality, Consumer Electronics, Marketing Strategy, Mobile Marketing, Smartphones, Technology, Virtual Reality
• Shedding Light on the Age of 'Dark' Messaging AppsAubry Parks-Fried
  Younger demographics are favoring "dark" messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too.
  Consumer Electronics, Customer Behavior, Customer Insight, Mobile Marketing, Smartphones, Social Media, Technology