Customer Behavior

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• What Influences Consumers to Purchase From Marketing Emails?Ayaz Nanji
  Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• 11 Questions to Ask Before You Create a Marketing Video [Infographic]Laura Forer
  Lights, camera, action! But before you get to that point, check out these 11 questions to ask yourself about creating a marketing video for your brand.
  Content, Content Marketing, Customer Behavior, Marketing Planning, Videos
• 127 Facts and Stats About Video Marketing [Infographic]Laura Forer
  How are brands using video to increase conversions? This infographic shares success stories of several brands as well as many other stats and facts about the video phenomenon.
  Advertising, Customer Behavior, Marketing Strategy, Social Media, Videos, YouTube
• Marketing and Podcasts: What You Need to Know [Infographic]Laura Forer
  Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to ...
  Advertising, Customer Behavior, Marketing Budgets, Marketing Strategy, Podcasting
• Three Ways Your Brand's Visual Identity Can Win (or Lose) New Customers [Infographic]Laura Forer
  What do your brand's colors say about your company? Check out this infographic for tips on creating a visual identity to help your brand stand out and win customers.
  B2C, Brand Management, Branding, Customer Behavior, Marketing Smarter, Personalization, Testing, Website Design
• How to Build a Better Social Marketing Strategy [Infographic]Laura Forer
  From Livestreaming to quizzes and videos, there's a lot you can be doing to enhance your social channels. Check out this infographic for some great data and ideas on how ...
  Customer Behavior, Customer Engagement, Facebook, Social Media, Twitter, Videos, Virtual Reality, YouTube
• Consumer Purchase Behavior by Industry, Device, and Country [Infographic]Laura Forer
  How does consumer behavior differ when a customer is buying electronics versus toys? Check out today's infographic for a breakdown of buying behavior across 11 industries.
  B2C, Customer Behavior, International Marketing, Online Marketing
• Travel-Related Google Search Trends [Infographic]Ayaz Nanji
  Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent ...
  Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines, Survey Data
• Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]Laura Forer
  Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose ...
  Advertising, B2B Marketing, B2C, Brand Awareness, Conferences, Customer Behavior, Marketing Tips
• How Content Reaches a Constantly Connected Audience [Infographic]Laura Forer
  We now consume content wherever we are, whether at home or at work or en route to a store. And our gadgets have changed from stationary computers to myriad types ...
  AI, Customer Behavior, Facebook, Google, Internet of Things, Mobile Marketing, Websites
• The Incredible Credible Website: How Credibility Boosts Your Business [Infographic]Laura Forer
  Is your website trustworthy? The answer to that question can have a big impact on whether people purchase—or go elsewhere. Check out this infographic that explains how to make your ...
  B2C, Blogging Policy, Brand Management, Branding, Customer Behavior, Customer Experience, Influencer Marketing, Websites, Writing
• Why People Abandon Online Shopping Carts and What to Do About It [Infographic]Laura Forer
  If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to ...
  B2C, Behavioral Marketing, Customer Behavior, E-Commerce, Pricing, Retail Marketing
• Three Ways Your Marketing Team Needs to Use Social InsightsJen Handley
  Social media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team ...
  Customer Behavior, Market Research, Metrics, Research, ROI, Social Analytics, Social Media
• Four Ways Businesses Should Use Customer Reviews [Infographic]
  With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be ...
  B2C, Customer Behavior, Customer Evangelists, Customer Insight, SEO, User-Generated Content, Word-of-Mouth
• What Are We Buying for Mother's Day? [Infographic]Laura Forer
  Just how do consumers express their love for their mothers on Mother's Day? This infographic shows how e-commerce trends change in the two weeks prior to the holiday.
  Customer Behavior, E-Commerce, International Marketing, Women
• Social Media Use by Generation [Infographic]Laura Forer
  Knowing how different generations use some of the biggest social media platforms can help you find the right audience for your marketing message.
  Customer Behavior, Demographics, Facebook, Instagram, Pinterest, Social Media, Twitter, YouTube
• Reaching Millennials in 2017: Turns Out, They're on Their PhonesMatt Donovan
  We've become used to hearing about Millennials as "the next generation of consumers." That's no longer the case. Millennials are adults now. They're the current generation. And they're your customers. ...
  B2C, Customer Acquisition, Customer Behavior, Customer Engagement, Customer Relationships, Millennials, Mobile Marketing, Retail Marketing, SMS
• Multicultural Millennials: Who They Are and What They're Doing [Infographic]Laura Forer
  Millennials are the ever-sought-after audience of many brands, and knowing how they behave is key to selling to them. This infographic looks at how marketers can tap into the behaviors ...
  Customer Behavior, Customer Insight, Millennials, Word-of-Mouth
• Advertising in the Age of DistractionCarl Marci
  The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you ...
  B2C, Behavioral Marketing, Customer Behavior, Customer Insight, Research, Retail Marketing
• The Ultimate Guide to Email: Australia Edition [Infographic]Laura Forer
  If your emails are being sent to subscribers in Australia, check out this infographic for tips on unique challenges to emailing Down Under, and see benchmarks for how Aussie subscribers ...
  Customer Behavior, Customer Communications, Email, Email Marketing, International Marketing, Metrics, Spam