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• How to Market Your Business With Instagram StoriesLana Richardson
  Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool.
  Content, Content Marketing, Customer Engagement, Instagram, Snapchat, Social Media, Videos
• The Biggest Challenges of Video-Based LearningRobin Cangie, Rob Cahill
  Planning on a video to educate your customers or employees? Then you'll need to be aware of the following problems associated with video-based learning.
  Career Management, Content, Management, Online Learning, Videos
• Top 7 Reasons Creative Directors Need Digital Asset ManagementLeslie Weller
  From time savings and increased productivity to usage rights, asset protection, and more, DAM's day as an essential tool for creative directors has arrived. The rewards are plentiful, and the ...
  Collaboration, Content, Management, Marketing Automation, Project Management
• #SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This WeekChristian Neri
  Facebook again grabbed headlines—this time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how ...
  Advertising, Content, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, SocialSkim, Television, TV, Videos
• Marketing Video: How to Rise Above the Social Media NoiseShannon Matthews
  Everyone is on social media. And that's not (much of) an exaggeration. But with that many users comes a lot of extra noise. So how do you rise above it ...
  Content, Customer Engagement, Marketing Strategy, Social Media
• YouTube Film School for Marketers: The Scrappy Upstart's Cheat Sheet for High-Quality Video MarketingLena Brooks
  If you don't have video experience, video marketing can be intimidating. But it doesn't have to be. Here's a cheat sheet to get you started making great videos for YouTube.
  Content, Content Marketing, Social Media, Video Blogs, Videos, YouTube
• Strapped for Time and Money? Content Curation Is Your Content Marketing Secret SaucePaul Chaney
  Content curation builds trust and credibility for your brand because it keeps customers informed. You can communicate industry news, trends, how-to tips, or whatever your business goals dictate. Here's how ...
  Content, Content Marketing, Content Strategy, Marketing Strategy
• How to Optimize Your Email Production Workflow [Infographic]Verónica Jarski
  What's your production process like? How can you improve it? These tips and tools can help you optimize your workflow.
  Content, Content Strategy, Email, Email Campaigns, Email Marketing, Marketing Strategy
• #SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This WeekChristian Neri
  Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, Marketing Strategy, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Six Essentials for Good Storytelling—and Great Content MarketingJennifer Smoldt
  Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever ...
  Content, Content Marketing, Customer Engagement, Marketing Strategy, Web Content, Writing
• How to Boost Your Content's IQ [Infographic]Verónica Jarski
  Want to make sure your content stands out online? Make sure it's adaptable and intelligent. The following tips show you how to make it so.
  Content, Content Marketing, Content Strategy, Copywriting, Writing
• Social Sharing: An Analysis of the 1 Million Most Shared Articles on Social MediaAyaz Nanji
  Which social networks do consumers use most to share third-party articles? Are the most shared text pieces on social media generally positive, negative, or neutral in tone?
  Content, Content Marketing, Content Strategy, Facebook, Research Summaries, Social Media, Social Networking
• Go for the Email Gold by Using These Winning Strategies [Infographic]Verónica Jarski
  Win more business by using these medal-worthy email marketing strategies.
  Content, Customer Engagement, Email, Email Marketing, Email Subject Lines, Marketing Strategy
• #SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This WeekChristian Neri
  This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show ...
  Advertising, Content, Content Strategy, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Snapchat, Social Media, SocialSkim, Television, TV, Videos
• Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?Ayaz Nanji
  Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to recent research from Nielsen.
  Advertising, Content, Content Marketing, Marketing Strategy, Research Summaries, Videos
• The Biggest Tech Challenges of Today's Digital PublishersHadas Moked
  As marketing technology continues evolving, many publishers find themselves facing inevitable challenges. Check out these five top concerns of digital publishers.
  Advertising, Content, Content Marketing, Content Strategy, Marketing Strategy, Social Media, Websites
• How to Create Content About Things You Know Nothing About (Yet)Bana Jobe
  As any good journalist will tell you, you don't have to have a degree in a topic to write about it well—and confidently. Even so, creating content for a company ...
  Content, Content Marketing, Research, Web Content, Writing
• Five Crucial Elements of a Great Blog PostSam Allcock
  Unless your blog post is structured in a way that is easy to read, it won't perform to its full potential. Consider using these elements when you structure your blog ...
  Blogging, Blogging Strategy, Content, Content Strategy, SEO, Websites, Writing
• Tips for Effectively Geotargeting Your Subscribers [Infographic]Verónica Jarski
  Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user's location.
  Consumer Electronics, Content, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Technology
• #SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This WeekChristian Neri
  This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Millennials, Mobile Marketing, Online Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos