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• How to Build a High-Converting Marketing Funnel [Infographic]Verónica Jarski
  Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
  Content, Customer Acquisition, Digital Marketing, Landing Pages, Lead Generation, Marketing Plans, Marketing Strategy, Sales, Websites
• Five Outbound-Email FAQs That Stump Even Experienced MarketersWilliam Wickey
  What's the best day and time to send outbound marketing emails? How many outreach attempts is "enough"? How long should emails be? Those and other email-related questions can be tough ...
  Content, Email, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Sales
• Six Excuses Small Businesses Make for Not Having a Website [Infographic]Verónica Jarski
  Shockingly, some companies still don't have a website. Here's a look at why those companies have avoided creating one and why those excuses don't make sense in our connected world.
  Blogging, Content, Customer Engagement, Web Content, Websites
• Dying Sales Funnel? Bring Dead Leads to Life Through Lead NurtureBrad Dodge
  Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is ...
  Campaign Management, Content, Content Marketing, Email, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Automation, Metrics, Print Collateral, Sales
• #SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories in This Week's RoundupChristian Neri
  A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on ...
  Advertising, Content, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Videos
• How to Get Past the Dreaded SEO PlateauAlexander Kesler
  Your SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the "SEO plateau," one of the greatest challenges ...
  Content, Keywords, Search Engine Marketing, SEO, Websites
• The 25 Most Influential Content Marketers on TwitterAyaz Nanji
  Which people and brands have the biggest impact on discussions about content marketing on Twitter? To find out, Onalytica looked at 410,454 tweets posted during a 90 day period.
  Content, Content Marketing, Research Summaries, Social Media, Social Networking, Twitter
• How You Can Conquer These Three Negative Content TrendsJacob Warwick
  Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.
  Advertising, Content, Content Marketing, Marketing Strategy, Social Media
• Three Reasons for Including Whitepapers in Your Content StrategyVictor Ijidola
  Don't forget whitepapers when you craft your content strategy. Myriad marketers consider them more effective than videos, e-newsletters, blogs, and infographics. Here's why.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Lead Generation, Marketing Strategy, Writing Whitepapers
• Trending Content Topics in B2B MarketingAyaz Nanji
  B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora.
  B2B Marketing, Content, Lead Generation, Marketing Dashboards, Marketing Strategy, Research Summaries
• Three Times When You Can Use Cliches in Your Content FearlesslyMichael Brown
  Clichés have a bad reputation. When used sparingly, however, they can have a profound and positive effect on your audience.
  Content, Corporate Communications, Writing, Writing Whitepapers
• #SocialSkim: A Whole New Facebook Live, Plus 10 More Stories in This Week's RoundupChristian Neri
  This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and ...
  Content, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Publishing, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• How Brands and SMBs Are Using Video Marketing [Infographic]Ayaz Nanji
  Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 ...
  Content, Content Marketing, Research Summaries, Small Business, SMBs, Survey Data, Videos
• The Selfie Strategy: Build Brand Loyalty Like a KardashianJeff Soriano
  By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy.
  Brand Loyalty, Content, Content Marketing, Customer Engagement, Customer Loyalty, Customer Relationships, Social Media, User-Generated Content
• Five To-Do's for a Rebrand That RocksRobin Saitz
  No matter the reason for a rebrand, there's no denying it's a major decision—and an expensive undertaking. Among all that needs to be done, these five things are a must ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Campaign Management, Content, Positioning, Research
• Five Local SEO Tips for Small Business OwnersAleh Barysevich
  Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers ...
  B2C, Content, Content Marketing, E-Commerce, Inbound Marketing, Keywords, Landing Pages, Local Marketing, Location-Based Marketing, Retail Marketing, Search Engine Marketing, SEO, Testimonials, Websites
• You Don't Have a Sales Content Problem, You Have a Distribution ProblemBrian Fravel
  Are you tired of being asked for sales content or collateral that you've already sent? Don't assume the problem is where the content is kept or how it's organized. What ...
  Content, Customer Satisfaction, Digital Marketing, Management, Sales
• #SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories in This Week's RoundupChristian Neri
  New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video ...
  Advertising, B2C, Branding, Content, Customer Service, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Tumblr, Twitter
• 17 Handy Tools for Entrepreneurs, Startups, and MarketersBeth Worthy
  Building a business is not easy, but thanks to ever-developing technology you have access to useful and effective tools that can simplify your work. Make yourself and your business more ...
  Career Management, Collaboration, Content, Marketing Operations, Project Management, Social Media
• The Mathematical Reason SEO Is the Best Long-Term Marketing StrategyTimothy Carter
  A well-rounded SEO strategy can earn a far higher ROI than any other strategy in the long term. Here's the proof.
  Content, Content Strategy, Marketing Strategy, Metrics, ROI, Search Engine Marketing, Search Engines, SEO