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• Tips for Onsite Content Optimization With a Human TouchNyima Bieber
  Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character ...
  Content, Google, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content
• What Smart, Successful Local Businesses Do to Attract Holiday TravelersGeorge Freitag
  Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, ...
  B2C, Content, Local Marketing, Location-Based Marketing, Mobile Marketing, Retail Marketing, SEO
• Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]Vahe Habeshian
  In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.
  Advertising, B2B Marketing, Content, Lead Generation, Marketing Strategy, Publishing, Sales, Social Media, Websites
• #SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This WeekChristian Neri
  Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes ...
  Augmented Reality, B2B Marketing, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Metrics, Mobile Marketing, ROI, Social Media, SocialSkim, Twitter, Vine
• How to Manage Your Google Search Console Like a ProOlesia Korobka
  Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and ...
  Content, Google, Keywords, Links, Search Engine Marketing, SEO, Web Analytics, Website Design, Websites
• Six Content Performance Metrics You Can't Live WithoutThomas Caulton
  Publishing content and hoping it's getting you results is one thing, but how can you actually measure the performance of your content? This article outlines six metrics that will help ...
  Content, Content Marketing, Measurement, Metrics, Web Content
• Links, the Ranking Factor That Real Estate (and Other) Websites IgnoreCaleb McElveen
  Various ranking factors contribute to ranking your website and content high in search results, but the one that is seemingly ignored among them is consistently identified as the one with ...
  Blogging, Content, Content Marketing, Content Strategy, Links, Search Engine Marketing, SEO, Web Content, Writing
• Eight Missed Opportunities in Your B2B ContentDan Stelter
  What really motivates buyers to act? When using content, many B2B companies struggle to engage buyers. Here are eight engagement tactics that work, according to research, but marketers use them ...
  B2B Marketing, Content, Copywriting, Customer Behavior, Lead Generation, Sales, Web Content, Writing
• Gamification Can Help You Successfully Reach MillennialsJohn Findlay
  Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right.
  Brand Management, Consumer Electronics, Content, Digital Marketing, Gamification, Marketing Strategy, Millennials, Mobile Marketing, Smartphones, Technology
• #SocialSkim: Instagram Paves Path to E-Commerce, Twitter Builds Bots: 13 Stories This WeekChristian Neri
  Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; ...
  Advertising, Content, Customer Engagement, Customer Service, Facebook, Influencer Marketing, Instagram, LinkedIn, Mobile Marketing, Pinterest, Sales and Advertising, Snapchat, Social Media, SocialSkim, Twitter, Vine
• Four SEO Tips to Apply to Your E-Commerce Website TodayAleh Barysevich
  The success of an e-commerce store can be determined by whether it generates enough quality traffic that ultimately turns into sales. SEO can effectively drive traffic for all websites; e-commerce, ...
  Content, E-Commerce, Keywords, Retail Marketing, Search Engine Marketing, SEO, Web Content, Websites
• It's Time to Take Content Marketing Automation SeriouslyAlbizu Garcia
  Have you considered automating your content marketing? Content marketing automation takes traditional content marketing tasks and automates them to save you time and money.
  Content, Content Marketing, Content Strategy, Marketing Automation, Marketing Strategy, Social Media
• A Guide to Contextual MarketingAlla Bogdan
  Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing.
  Content, Content Marketing, Customer Engagement, Marketing Strategy, Social Media
• The Most Shared Brand Blog Posts: Length, Language, and Title TrendsAyaz Nanji
  Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Copywriting, Digital Marketing, Research Summaries
• The Ultimate Homepage Planning Checklist [Infographic]Barry Feldman
  Where to begin when planning a website? Easy: the homepage. But what to put on that homepage? Suddenly, decision-making is not so easy. This infographic can help make that process ...
  Blogging, Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Website Design, Websites
• Three Ways Marketers Can Tell Their Stories Across Multichannel TouchpointsShawn Cabral
  The digital, multi-device era has disrupted traditional brand storytelling—fragmenting story plots and making genuine engagement rare. But here's how brands can still tell captivating stories that bridge channels and devices.
  Content, Content Marketing, Customer Engagement, Customer Experience, Digital Marketing, Marketing Strategy, Multichannel Marketing, Value Propositions, Web Content
• The Top 20 Content Marketing Influencers of 2016Ayaz Nanji
  Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets?
  Content, Content Marketing, Influencer Marketing, Research Summaries, Social Media, Social Networking
• 10 Ways to Make Facebook Your Most Powerful Event-Promotion ToolCourtney Danyel
  People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective ...
  Advertising, B2B Marketing, B2C, Conferences, Content, E-Commerce, Facebook, Lead Generation, Marketing Conferences, Mobile Marketing, Sales, Social Media, Tradeshows/Events, Virtual Events
• Trick or Treat Your Way Into Halloween Sales [Infographic]Verónica Jarski
  A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next ...
  Consumer Electronics, Content, Customer Behavior, Customer Engagement, Customer Relationships, Digital Marketing, Influencer Marketing, Mobile Marketing, Smartphones, Social Media
• #SocialSkim: Twitter Kills Vine, Instagram Tests Live Video, Facebook Bulks Up for BusinessesChristian Neri
  Twitter, Pinterest suffer cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook.
  AI, Collaboration, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter, Vine