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• Six B2B Takeaways From Six Great Facebook AdsDaniel Kushner
  Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, ...
  Ad Copy, Advertising, B2B Marketing, Content, Facebook, Marketing Strategy, Social Media
• How to Craft Outreach Emails That ConvertDavid Mercer
  Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is ...
  Content, Email, Email Marketing, Lead Generation, Writing
• Three Journalist Traits Every Content Marketer Should HaveCameron Conaway
  Want to be a better content marketer? Then get in touch with your inner journalist. Check out these three traits of a good reporter that can make you a great ...
  Career Management, Content, Content Marketing, Writing
• Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound MarketingCarly Schoonhoven
  Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Demographics, Google Analytics, Inbound Marketing, Lead Generation, Personas, Sales, Social Analytics, Social Media
• Content Marketing Staffing Trends for 2016Ayaz Nanji
  Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.
  Career Management, Content, Content Marketing, Management, Marketing Operations, Research Summaries, Survey Data
• Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic]Barry Feldman
  Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all.
  Content, Content Marketing, Content Strategy, Creativity, Web Content
• #SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter, Videos, Virtual Reality
• B2B vs. B2C Content Marketing: Stuff You Need to KnowAbhishek Talreja
  Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for ...
  B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Marketing Strategy, Promotions, Social Media
• Online Video: Why You Should Be Measuring Brand MetricsJoseph O'Brien
  Marketers need to stop focusing on what their online videos are making people do and to start thinking about what people feel about their brand and its values.
  Content, Customer Engagement, Customer Relationships, Measurement, Metrics, Videos, YouTube
• The Podcast Audience in 2016: Demographic and Listening TrendsAyaz Nanji
  What proportion of Americans listens to podcasts? Which devices do listeners use, and where do they listen/watch? What is the demographic profile of the podcast audience?
  Content, Customer Behavior, Demographics, Podcasting, Research Summaries, Survey Data
• How to Elicit and Use Employee Stories in Your Content MarketingRyan Michael McDonald
  There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for ...
  Brand Positioning, Case Studies, Content, Content Marketing, Positioning, Testimonials, Web Content, Writing
• The Content Sharing Habits of Facebook UsersAyaz Nanji
  More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.
  Content, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This Week's RoundupChristian Neri
  The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• The Most Popular Types of SMB Marketing VideosAyaz Nanji
  Some 85% of small and medium-sized businesses are now using video or intend to use video in the near future as part of their marketing efforts, according to a recent ...
  Content, Content Marketing, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data, Videos
• Avoid Cliche Office-Scene Photos: Five Tips for Picking ImagesCarmen Pietraru
  You're tasked with creating a Web page that shows people working collaboratively in an office setting. You dive into stock photos and find a familiar scene... boring, forced, inauthentic. To ...
  Content, Creativity, Web Content, Website Design, Websites
• Four Things to Keep in Mind When Training on Brand VoiceShannon Deep
  Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company ...
  Brand Management, Brand Positioning, Branding, Content, Content Marketing, Marketing Strategy, Writing
• How to Prepare Your Organization for Marketing AutomationAndrew Davies
  Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot ...
  B2B Marketing, Chief Marketing Officer, Content, Content Marketing, Customer Acquisition, Email Campaigns, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales
• Prompting Users to Review an App: Four Do's and Three Dont'sEugine Dychko
  For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for ...
  Content, Customer Acquisition, Customer Engagement, Customer Experience, Feedback, Mobile Marketing, Smartphones, Testimonials
• #SocialSkim: Instagram Makes Biz Profiles Official, Plus 12 More Stories in This Week's RoundupChristian Neri
  Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Obama, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• Four Tips for Turning Your Presentations Into Marketing GoldPeter Arvai
  Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.
  Content, Content Marketing, Presentations, Sales, Web Content, Writing