Content

Topics » Articles » Content

• Nine Content Tools to Improve Your Online Presence Through CurationDiana Beyer
  The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information, and not just ...
  Content, Content Marketing, Content Strategy, Publishing, Social Media
• Six Email Habits That Are Alienating Your CustomersTink Taylor
  Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise savvy marketers misuse email in a way that ultimately alienates customers. Here are six common ...
  Content, Email, Email Campaigns, Email Marketing, Segmentation
• The New Reality of B2B Marketing: The Imperative of Online Visibility (Article 4 of 4)Charlie Stewart
  The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Digital Marketing, Lead Generation, Online Marketing, Sales, Search Engine Marketing, SEO, Websites
• Need Content? Drop Your Agency and Create Your Own Brand NewsroomAviv Canaani
  Many companies rely on an ad or marketing agency to fulfill their content needs. But there are advantages to building your own, internal "brand newsroom." Here are five of those ...
  Brand Management, Content, Marketing Budgets, Marketing Strategy, Public Relations
• Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your OutreachAndrea Lehr
  Marketers can learn a lot from established voices who are driving decisions in marketing, and this analysis of 21 influencers' content sharing offers ways you can improve your own content ...
  Content, Content Strategy, Publishing, Social Media
• #SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This WeekChristian Neri
  This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Online Marketing, SMS, Social Media, Social Networking, SocialSkim, Twitter, Videos, Vine
• Do Consumers Like Emojis in Marketing Messages?Ayaz Nanji
  How do consumers feel about seeing emojis in marketing messages? Do their feelings toward emojis change depending on the type of message in which the emojis are included?
  Content, Copywriting, Customer Behavior, Research Summaries, Survey Data, Writing
• Four Ways to Woo New Customers With Sweet-Talking Web CopyLisa Pierson
  Ready to learn how to woo new customers? Use the following four ways to sweep them off their feet with some sweet-talking Web copy.
  Content, Copywriting, E-Commerce, Web Content, Web Copy, Writing
• The State of Online Video in 2016Ayaz Nanji
  The percentage of consumers who watch 10 or more hours of online video each week is steadily increasing, according to recent research from Limelight Networks.
  Content, Customer Behavior, Facebook, Research Summaries, Survey Data, Videos, YouTube
• The Recipes for Content Marketing Success [Infographic]Adam Weinroth
  Food-related content is huge right now, so we analyzed the behavior of some 2 million visitors to recipe sites to see what they're looking for specifically.
  Content, Customer Behavior
• How Content Marketers Feel They Measure Up to Their PeersAyaz Nanji
  Do marketers consider their content strategies more successful or less successful than the strategies of their competitors?
  Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• Following Privacy Laws Doesn't Mean You're Not Still Freaking Out Your CustomersMarcia Yudkin
  When the issue of privacy comes up in marketing, most companies only consider whether they're following policies and laws. But even when you adhere to the rules, you can accidentally ...
  Content, Customer Engagement, Customer Insight, Customer Relationships, Digital Marketing, Management, Personalization
• #SocialSkim: What All Marketers Need to Know About Messaging App 'Line,' Plus 10 More Stories This WeekChristian Neri
  This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at ...
  Advertising, Content, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Sales, Snapchat, Social Media, SocialSkim
• Understanding the Hidden Costs of LocalizationRichard Harpham
  More and more companies want to localize their marketing content to drive demand in new markets. But brands often forget to calculate or reduce the hidden costs of localization.
  Content, Content Strategy, High-Tech Marketing, Location-Based Marketing, Marketing Budgets, Marketing Strategy, Websites
• Why Video Marketing's Popularity Is Great News for WritersBecky Brooks
  The popularity of videos doesn't signal the end of the written word. In fact, writers have an advantage in a world that loves videos.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Videos, YouTube
• Seven Instagram Best-Practices for Building Your AudienceVerónica Jarski
  Knowing the ins and outs of Instagram can help you use the platform as a marketing tool, not just a social network.
  Content, Content Strategy, Customer Engagement, Digital Marketing, Instagram, Marketing Strategy, Social Media, Social Networking
• How to Expand Your Core Keyword List: Four Tools You've Never Used but ShouldAnn Smarty
  Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition... to in-depth niche research. These four tools will help you adapt ...
  Content, Keywords, Local Marketing, Research, Search Engine Marketing, Search Engines, SEO, Websites
• #SocialSkim: Amid Violence, Facebook Clarifies Censorship Policy, Plus 11 More Stories This WeekChristian Neri
  Livestreaming again dominates the social media narrative, with Facebook outlining its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter's new push for sports and ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, SMS, Snapchat, Social Media, SocialSkim, Twitter, Vine
• Three Tips for Building Internal Support for Influencer MarketingTodd Cameron
  No longer are marketers asking, "What's influencer marketing?" Today, many are asking, "Should we develop an influencer marketing channel?" or, "How much effort and budget should we put behind it ...
  Content, Content Marketing, Content Strategy, Influencer Marketing, Marketing Strategy, Public Relations
• A Beginner's Guide to Creating Video ContentCaleb Cousens
  Creating professional-quality videos is not an easy task. You are not going to immediately create masterpieces... You might never even get close. But that does not mean you cannot create ...
  Content, Content Marketing, Customer Engagement, Videos, Vine, YouTube