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• #SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This WeekChristian Neri
  Among this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; ...
  Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Millennials, Mobile Marketing, Sales, Snapchat, Social Media, SocialSkim, Twitter, Web Content
• How to Improve Your Tech Marketing Videos With E-Learning InsightsBruce McKenzie
  Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to ...
  Content, Content Marketing, Lead Generation, Sales, Videos, Web Content
• How to Write a B2B Explainer Video Script That ConvertsColin Hogan
  You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for ...
  B2B Marketing, Content, Content Marketing, Lead Generation, Sales, Video Blogs, Videos, Web Content, Writing
• Story-Driven Data Visualization? Yep, That's a Thing, and Here's How You Do ItMatt Wellschlager
  B2B marketers live in a world powered by stats and facts; no wonder data visualization has become a thing, especially since so many people are visual learners. But data visualization ...
  Content, Content Marketing, Data, Gamification, Interactive Marketing
• 2017 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more ...
  Advertising, B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Sales, Social Media
• Five Bold Predictions About the Future of SEO and Social Media MarketingDerek Bryan
  Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future.
  Content, Content Marketing, Search Engine Marketing, Search Engines, Social Media, Websites
• Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs? [Infographic]Verónica Jarski
  Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing?
  Consumer Electronics, Content, Mobile Marketing, Smartphones, Snapchat, Social Media, Social Networking
• #SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This WeekChristian Neri
  Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature ...
  Advertising, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Influencer Marketing, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter, YouTube
• Seven Ways Newsletter Marketing Still Works for Professional Services ProvidersSteve Klinghoffer
  Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional ...
  Content, Content Marketing, Email, Newsletters, Services Marketing
• How to Write an Email That Gets Opened, Read, and Responded to [Infographic]Verónica Jarski
  About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.
  Content, Customer Engagement, Email, Email Marketing, Email Subject Lines, Sales
• The Dark Side of Marketing Content on FacebookMotti Nisani
  Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves.
  Content, Content Marketing, Digital Marketing, Facebook, High-Tech Marketing, Social Media, YouTube
• Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve ThemAssaf Dudai
  Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three ...
  Advertising, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Landing Pages, Lead Generation, Online Marketing
• #SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This WeekChristian Neri
  This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's ...
  Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Millennials, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• How to Market to Millennials Without PanderingAJ Reardon
  People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's ...
  Advertising, Content, Customer Behavior, Customer Relationships, Demographics, Marketing Strategy, Millennials, Segmentation, Social Media
• Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right)Ann Handley
  In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster.
  Career Management, Content, Content Marketing, Marketing Strategy, Project Management
• Virtual Reality Is Ready to Be the Ultimate Memory MakerLaura Rea
  Mainstream adoption of VR is a little down the road, but why wait? Everything's already in place for you to start creating VR experiences for your audience today.
  Consumer Electronics, Content, Customer Experience, Technology, Thought Leadership, Virtual Reality
• #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This WeekChristian Neri
  Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will ...
  Advertising, Augmented Reality, Chief Marketing Officer, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Lead Generation, Marketing Strategy, Publishing, Snapchat, Social Media, SocialSkim, Twitter, Web Content
• How to Dress Up Your Product With Naked MarketingAdrienne Weissman
  Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad ...
  Content, Customer Acquisition, Customer Engagement, Customer Relationships, Marketing Strategy, Testimonials, User-Generated Content
• Journalists' Advice on How to Write Press Releases They'll Actually ReadNeil Hayes
  Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.
  Content, Newspapers, Press Releases, Public Relations, Writing
• #SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories This WeekChristian Neri
  Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Mobile Marketing, Snapchat, Social Media, SocialSkim, Targeting, Twitter, Videos, YouTube