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• Facebook's Graph Search Results Page: An Eye-Tracking StudyLenna Garibian
  Being in the top 2-3 listings of a Facebook Graph Search results page is key to ensuring a listing is seen quickly and for a relatively long duration, according to ...
  Advertising, Eye Tracking, Facebook, Research Summaries, Search Engine Marketing, Search Engines
• Top Brands With 'Social Currency': Subway, Google, TargetLenna Garibian
  Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social ...
  Brand Management, Customer Behavior, Customer Engagement, Facebook, Google, Google+, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Digital Influence: Blogs Beat Social Networks for Driving PurchasesLenna Garibian
  Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
  Advertising, Blogging, Blogging Strategy, Community, Content, Customer Engagement, Customer Relationships, Facebook, Google+, LinkedIn, Marketing Budgets, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• How to Get More Facebook Shares [Infographic]Verónica Jarski
  Facebook marketing expert Mari Smith offers 14 tips to boost your content's visibility and viral sharing on Facebook—all in this infographic by ShortStack.
  Brand Awareness, Content, Customer Relationships, Facebook, Marketing Tips, Social Media, Web Content
• SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkimAngela Natividad
  As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ...
  B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Mobile Marketing, Pinterest, RSS, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Social Media and Recruiting: Top Channels and Trends for 2013Lenna Garibian
  Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those ...
  Career Management, Facebook, Google+, Job Search, LinkedIn, Networking, Research Summaries, Social Media, Social Networking, Twitter
• Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkimAngela Natividad
  Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, ...
  Advertising, B2B Marketing, B2C, Branding, Demographics, Digital Marketing, Digital Theory, Facebook, Google+, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• Increase the Value of Your Facebook CommunityJeff Herzog
  Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
  Ad Copy, Advertising, B2C, Brand Awareness, Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Social Media, Social Networking
• Google Glass, Pealk, Vimeo's Looks, LinkedIn Stats, GIFs... The Week in Social Media #SocialSkimAngela Natividad
  The week was image-hot and real-time ready. Get the skinny on brands' use of Oscar time on social, Google Glass's user-generated content extravaganza, data on Instagram and Pinterest, why images ...
  Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Videos, YouTube
• Want Effective Calls to Action? Use 'Action Trains'Alex Becker
  The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is ...
  B2C, Customer Acquisition, Customer Behavior, Customer Engagement, Direct Marketing, E-Commerce, Email Marketing, Facebook, Inbound Marketing, Lead Generation, Sales, Website Design
• The Social Oscar Goes to... [Slide Show]Verónica Jarski
  During the Oscars ceremony, the Academy of Motion Picture Arts and Sciences honored the movie industry's best, but folks on social media networks declared their own winners. Here's an infographic ...
  Community, Data, Facebook, Social Media, Social Networking, Twitter
• Inc. 500: LinkedIn Replaces Facebook as Top Social ToolLenna Garibian
  LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use ...
  Blogging, Facebook, Instagram, LinkedIn, Marketing Analytics, Marketing Strategy, Metrics, Pinterest, Research Summaries, Twitter, YouTube
• Five Websites Capturing 20% of all Search Result ClicksLenna Garibian
  Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the fourth quarter of 2012, and some 500 websites captured nearly ...
  Facebook, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• How to Tell a Visual Story (Even You, B2B): A Marketer's GuideAnn Handley, Nick Westergaard
  As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
  B2B Marketing, Brand Positioning, Branding, Community, Content, Content Marketing, Digital Theory, Facebook, Google+, Inbound Marketing, Integrated Marketing, Lead Generation, Location-Based Marketing, Marketing Strategy, New Media, Pinterest, Positioning, Social Business, Tradeshows/Events, Twitter
• Instagram and Top Brands: Engagement Up as Audiences GrowLenna Garibian
  Among the Interbrand Top 100 brands, nearly 6 in 10 (59%) now use Instagram, up 9% from the 54% that did so in November 2012, according to a new report ...
  Customer Behavior, Customer Engagement, Facebook, Instagram, Mobile Marketing, Research Summaries, Social Media, Twitter
• Social Media Tools Galore, a Vine Resume, the Burger King Hack... The Week in Social Media #SocialSkimAngela Natividad
  This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've ...
  Career Management, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Measurement, Mobile Marketing, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Social Network Demographics: Twitter, Pinterest, Instagram, FacebookLenna Garibian
  Young adults are more likely than older adults to use major social media sites, and women, African-Americans, and Latinos are most likely to use Twitter, Instagram, and Pinterest, according to ...
  Facebook, Instagram, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Women Business Owners Upbeat, Boosting Marketing SpendLenna Garibian
  Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan ...
  Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Research Summaries, SEO, Social Media, Twitter, Website Design, Women
• Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkimAngela Natividad
  Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize ...
  Advertising, B2B Marketing, Chief Marketing Officer, Creativity, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Management, Marketing Strategy, Online Marketing, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Tradeshows/Events, Twitter
• Find Me Maybe: 61% Have Taken a Break From Facebook at Some PointLenna Garibian
  Two-thirds of online American adults use Facebook, making it the top social network in the US; but, among those users, 61% say they have at some point voluntarily taken a ...
  Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking