Marketing Strategy

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• Three Ways to Maximize Your Marketing Technology InvestmentJeff Sierra
  Avoid painful implementation, limited effectiveness, and poor ROI. Instead, maximize your marketing technology investment and achieve the results that you and your customers expect—by doing these three things.
  Customer Acquisition, Email, Marketing Automation, Marketing Strategy, Technology
• How to Repurpose Your Content Correctly [Infographic]Verónica Jarski
  Extend the life and reach of your content by repurposing it in various engaging ways.
  Content, Content Marketing, Content Strategy, Facebook, Marketing Strategy, Podcasting, SlideShare, Social Media, Twitter, Web Content, Writing
• Use 'Interest Data' to Ignite Your MarketingAndrew Davies
  Interest data provides an exciting new frontier for marketers to explore as they seek to develop better messaging, tactics, and strategies.
  Content, Content Marketing, Customer Behavior, Customer Service, Data, Digital Marketing, Marketing Strategy, Sales
• Five Quick Tips for Thinking Like a Marketing RevolutionaryDan Gregory, Kieran Flanagan
  We marketers need to adopt the mindset of the revolutionary if we are to not simply manage change but drive it.
  Career Management, Creativity, Marketing Strategy, Thought Leadership
• #SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Local Marketing, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Twitter
• Five Traits of Productive and Enduring Relationships Between Agencies and ClientsMargaret Molloy
  More often than ever, marketing departments are working with agencies, but achieving a harmonious relationship isn't easy. Here's a look at common traits of successful relationships.
  Chief Marketing Officer, Collaboration, Customer Relationships, Digital Marketing, Marketing Strategy, Thought Leadership
• How Businesses Discover and Purchase Marketing TechnologiesAyaz Nanji
  How do marketers discover, research, and evaluate marketing technologies? To find out, Walker Sands Communications surveyed 313 marketers based in the United States.
  Content, Customer Behavior, Marketing Strategy, Research Summaries, Technology, Word-of-Mouth
• Your Great Content Doesn't Matter If It Isn't Reaching the Right AudiencesJoanna Madej
  All content should be produced through the lens of strategic objectives. Otherwise, you may be wasting time producing content you like but your customers and prospects never see.
  Content, Content Marketing, Content Strategy, Customer Engagement, Demographics, Marketing Strategy, Measurement, Metrics
• Five Email Marketing Strategies That Will Scare Your Competition Senseless [Infographic]Verónica Jarski
  Use the following tips to bewitch your email contacts, gain brand awareness, and frighten the competition.
  Content, Customer Evangelists, Email, Email Marketing, Marketing Automation, Marketing Strategy
• 35 Ways to Grow Your BrandIsadora Badi
  Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right.
  Advertising, Brand Management, Brand Positioning, Branding, Customer Experience, Customer Relationships, Marketing Strategy
• Walking the Content Tightrope: How to Create Content That Is Shareable and Trustworthy [Infographic]Verónica Jarski
  Content creation means engaging in a balancing act—walking a tightrope between content that's trustworthy and content that's shareable. These seven tips can help you keep your balance.
  Content, Content Marketing, Copywriting, Customer Engagement, Customer Relationships, Customer Retention, Marketing Strategy, Writing
• #SocialSkim: Twitter Native Video Ads and Polls, Plus More Stories in This Week's RoundupAngela Natividad
  This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, SocialSkim, Twitter, YouTube
• Five Reasons Your Global Marketing Is Failing (and How to Fix It)Elizaveta Naumov
  You've expanded internationally, but for some reason your marketing isn't making the impact you thought it would. Here are some common pitfalls of global marketing and practical strategies to overcome ...
  International Marketing, Market Research, Marketing Strategy, Web Content, Web Copy, Websites
• Instagram Turns Five (My, How It's Grown!)Jenn Deering Davis
  Instagram recently hit the five-year mark. Let's take a look at its memorable moments, how it has evolved, and what marketers can learn from this social media platform.
  Brand Management, Branding, Content, Creativity, Customer Engagement, Digital Marketing, Instagram, Marketing Strategy, Social Media
• The 20 Most Popular Survey Software Solutions [Infographic]Ayaz Nanji
  SurveyMonkey is the most popular software program for conducting online surveys and analyzing the resulting poll data, according to a recent report from Capterra.
  Marketing Strategy, Research, Research Summaries, Survey Data, Surveys, Technology
• How a Content Strategy Delivered 55% More Sales Leads Each MonthJason Emanis
  How important is content marketing? For one company, it meant a huge increase in sales leads and brand awareness. Find out why and how it made the shift (and why ...
  Content, Content Marketing, Content Strategy, Digital Marketing, High-Tech Marketing, Marketing Strategy, Measurement, Metrics, Social Media
• What B2B E-Commerce Can Learn From B2CDarren Hill
  B2Bs should consider having the same selling best-practices that their B2C counterparts already mastered—or fear consumer abandonment for the better experience on the market.
  B2B Marketing, B2C, Customer Engagement, E-Commerce, Marketing Strategy, Sales
• Do's and Don'ts of Top-of-Funnel MarketingMaribeth Ross
  Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—not beating them over the head with hard-sell tactics. So how do you get the word out about ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Sales, Technology, Thought Leadership
• Influencing Buying Decisions: The Disconnect Between Marketers and ConsumersAyaz Nanji
  Most marketers say traditional advertising is the most effective means of influencing buying decisions, yet consumers say advertising is one of the least-trusted influences, according to a recent report from ...
  Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• The Surprising Truth About Brick-and-Mortar Retailers [Infographic]Verónica Jarski
  In today's always-connected digital world, you probably assume that brick-and-mortar retailers aren't as popular as online ones.
  Customer Behavior, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Websites