Marketing Strategy

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• How to Manage Your Digital Content Assets and Increase Their ValueJane Zupan
  Rather than just throwing money at content creation, taking a "quality over quantity" approach can reap greater rewards. Here's how a "less is more" approach to content can create the ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, User-Generated Content, Web Content
• CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About EconomyAyaz Nanji
  Only one-third of chief marketing officers report that they are able to demonstrate quantitatively the impact of their marketing spending, according to a recent report by The CMO Survey.
  Big Data, Marketing Analytics, Marketing Strategy, Research Summaries, ROI, Social Media, Social Networking, Survey Data, Surveys
• Use Social Video to Spread Your Messages: One Golden Rule and Three CommandmentsDenise Roberts McKee
  With over 72 hours of video content being uploaded every minute, the days of creating a video, posting it on YouTube, and assuming viewers will find it... are a thing ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Videos
• 11 SMS Marketing Best-Practices for Better, Results-Driven Text Messaging CampaignsR.J. Talyor
  Today's consumers are mobile, on the go, sending and receiving messages of all types. The fundamental practices outlined in this article provide a solid foundation for how to communicate with ...
  Content, Customer Communications, Marketing Strategy, Mobile Marketing, SMS
• The State of Video in 2013 [Video Infographic]Jose Sanchez
  This video infographic about the state of video marketing and its growth within social media channels provides facts and figures about the growth of video, its consumption on mobile devices, ...
  Content, Marketing Strategy, Mobile Marketing, Video Blogs, Videos
• How Do You Measure Content Marketing? [Infographic]Verónica Jarski
  How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and ...
  B2B Marketing, B2C, Blogging, Brand Management, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Marketing Strategy, Search Engines, Social Media, Websites, Writing
• In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)Catherine Sherlock
  In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Digital Theory, Inbound Marketing, Lead Nurturing, Marketing Communications, Marketing Strategy, Sales, Web Content, Web Copy, Writing
• The Evolution of Marketing Data [Infographic]Verónica Jarski
  With each passing decade, marketers' ability to better understand their customers through data deepens. The following infographic shows how marketers' use of data has evolved and how they can plan ...
  Behavioral Marketing, Big Data, Customer Behavior, Customer Insight, Data, Marketing Analytics, Marketing Strategy, Sales and Advertising, Segmented Research Data
• #SocialSkim: Social Media This Week, Including Teens Finally TweetingAngela Natividad
  Summer's nearly over, but the social space is just warming up. Get the latest on Geek Week, Twitter, Facebook, Jeff Bezos's WaPo buy, Yahoo's absorption of Rockmelt, and responsive design. ...
  Advertising, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Music and Your Brand: Five Ways to Tune Your Demographic In With the Right BandKelli Richards
  Attention is a scarce resource—and that means it's a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a ...
  Content, Customer Engagement, Customer Experience, Customer Relationships, Engagement, Marketing Strategy
• Five Ways to Realize Greater Value From Programmatic AdvertisingDavid Jacobs
  Today's marketers have a lot of questions about programmatic advertising: Where do I start? If I automate my bids, will I be sacrificing quality for "low rent" inventory? How much ...
  Advertising, Digital Marketing, Digital Theory, Marketing Automation, Marketing Strategy
• Marketers Struggling With Social and Relationship DataAyaz Nanji
  Less than a quarter of marketers say that they have an excellent understanding of relationship data, including customers' level of participation in social media (20%), channel preference (21%), and household ...
  B2C, Big Data, Email Marketing, Marketing Strategy, Research Summaries, Segmentation, Survey Data
• Purpose-Driven Marketing: The Missing Ingredient When Growing a BrandArt Saxby
  Purpose-driven marketing is used to grow and sustain a business, but the overall idea is to help a business understand where it's going and then act effectively. Here are a ...
  Management, Marketing Operations, Marketing Strategy
• Marketers Struggling With Real-Time PersonalizationAyaz Nanji
  Most marketers say they struggle to personalize content in real-time, even though 77% say real-time marketing is highly important to their organization, according to a recent report.
  Big Data, Digital Marketing, Email, Email Marketing, Marketing Strategy, Personalization, Research Summaries
• The Email Marketing Holiday Calendar [Infographic]Verónica Jarski
  Time to prepare for the holiday season (which isn't as far off as you think)! The Email Marketing Holiday Calendar infographic by ExactTarget offers planning tips for July through December.
  Advertising, Customer Behavior, Customer Engagement, Email, Email Marketing, Marketing Strategy, Marketing Tips, Retail Marketing
• Agile: What Marketers Can Learn From Software DevelopersTanya Candia
  Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline.
  Management, Marketing Operations, Marketing Smarter, Marketing Strategy, Product Management, Project Management
• Nine Key Things to Look for in an Agency PartnerAllie Gray Freeland, Joe Griffin
  Here's what you need to know to make sure you filter out the riffraff and find an agency partner that actually jibes with your company and, most important, helps your ...
  Hiring Outside Resources, Management, Marketing Operations, Marketing Smarter, Marketing Strategy
• Six Common Print Marketing Myths DebunkedVladimir Gendelman
  Inaccurate myths surround the print industry, leaving many with the wrong impression. That misinformation can lead to missed opportunities and a weaker marketing presence for your brand.
  Customer Communications, Direct Marketing, Marketing Strategy, Personalization, Print Collateral
• Five Tips to Shake Up Your Next Event and Revitalize Your BrandCassie Brown
  Nothing beats face-to-face communication, which is why live events are still vital to your branding mix. At many companies, though, events have grown stale. Here's what's you can do to ...
  B2B Marketing, Branding, Conferences, Customer Experience, Customer Relationships, Marketing Strategy, Tradeshows/Events
• The 10-Step Path to Marketing NirvanaTom Asacker
  Marketing nirvana is liberation from a deluded marketing mind—the one that imagines it can persuade people to do things they don't truly believe in or desire. Enlightened marketers, on the ...
  B2C, Customer Behavior, Customer-Centric, Customer Communications, Customer Relationships, Marketing Communications, Marketing Strategy, Public Relations