B2B Marketing

Topics » Articles » B2B Marketing

• Does Consumer Awareness Matter for B2B Brands?Ayaz Nanji
  Business decision-makers are 10% more likely to consider B2B brands that consumers know and feel connected to, according to a recent report from Siegel+Gale.
  B2B Marketing, Brand Awareness, Branding, Customer Behavior, Research Summaries, Survey Data
• Four Steps to AdWords Call TrackingLeonard Tan
  How can you make sure that search engine marketing is driving business to you? The next evolution in SEM—call tracking—will improve your paid search conversion rate and maximize efficiency.
  B2B Marketing, B2C, Customer Behavior, Keywords, Marketing Strategy, Search Engine Marketing, SEO
• Requiem for a Lead: How to Focus on the Most Important KPIGabe Rogol
  As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue, which is ...
  B2B Marketing, Customer Acquisition, Lead Generation, Lead Quality, Marketing Strategy, Sales
• Six Types of Humor to Lighten Up Your Marketing and Start ConversationsKathy Klotz-Guest
  Want to lower your customers' guard and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation.
  B2B Marketing, Content, Content Marketing, Customer Engagement, Humor, Videos, YouTube
• How Buyers Buy... and Four Ways You Can Help Them Choose YouMike Schultz
  Buyers are busier, they have more choices, and they are better informed than ever. So, what are companies that are bringing in new customers and growing their accounts doing different ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, Customer Insight, Sales
• The State of B2B Marketing DataAyaz Nanji
  Most B2B marketing database records do not include key data fields that can help with lead segmentation—such as industry type, annual revenue, and number of employees—according to a recent report ...
  B2B Marketing, Data, Lead Quality, Research Summaries, Segmentation
• Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]Verónica Jarski
  Consider the various online marketing channels you use regularly. Do you know which ones yield the highest return? This infographic highlights which channels get the most visitors, result in the ...
  B2B Marketing, B2C, Channel Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Customer Insight, Digital Marketing, Email Marketing, High-Tech Marketing, Lead Generation, Lead Quality, PPC Campaigns, Search Engine Marketing, Social Media
• Eight Ways to Qualify Leads via Webinar Content and Registrant BehaviorShelby Britton
  Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Digital Marketing, Inbound Marketing, Lead Generation, Metrics, Online Marketing, Sales, Web Content, Webinars
• How to Use Mobile Technology to Improve Sales and Marketing AlignmentChanin Ballance
  The strongest-performing companies bring Marketing and Sales together. But, in today's fast-paced environment, keeping the sales team up to date and aligned with marketing is tougher than ever. But there's ...
  B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Marketing Operations, Mobile Marketing, Sales
• Big Data: The Secret to Revenue Creation [Infographic]Glenn Gow
  No reason for Marketing to fear Big Data. Just determine what information is most beneficial for marketing activities and which is most helpful to Sales. Then play nice together. Here ...
  B2B Marketing, Big Data, Collaboration, Content, Customer Acquisition, Data, Inbound Marketing, Lead Generation, Sales, Social Media
• So You've Got Thousands of Social Media Followers. Big Deal.Philip Paranicas
  Measuring your social media communities purely by the numbers doesn't really count for much. What does count is how engaged your connections are with you, your ideas, and your discussions.
  B2B Marketing, Customer Acquisition, Customer Engagement, Engagement, Lead Generation, LinkedIn, Social Media, Social Networking, Twitter
• Top Trends in Content Marketing Hiring [Infographic]Verónica Jarski
  Some 54% of marketing teams plan to hire content marketers in the next year. Find out what they're looking for and other trends in content marketing in the following infographic.
  B2B Marketing, Career Management, Chief Marketing Officer, Content, Job Search, Social Media, Writing
• Eight Secrets of Success With LinkedIn PPC AdsElaine Marquis
  If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can ...
  Advertising, B2B Marketing, Landing Pages, Lead Generation, LinkedIn, PPC Campaigns, Sales
• Why Businesses Need to Embrace Content Consumption MonitoringErik Matlick
  Just using a marketing automation database is limiting. Instead, businesses should consider monitoring their customers' content consumption patterns to know how to best reach them and when.
  B2B Marketing, Business Intelligence, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Insight, Customer Relationships, Customer Service, Lead Nurturing, Marketing Strategy, Sales, Sales and Advertising
• Are Marketers Seeing the Whole Picture? The Rise of Augmented RealityEric Vidal
  Augmented reality is transforming how companies and consumers interact with one another. Find out more about AR and how companies are using it to further brand awareness.
  Advertising, Augmented Reality, B2B Marketing, Brand Ambassadors, Brand Management, Branding, Content, Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Sales and Advertising
• How B2B Buyers Consume Vendor ContentAyaz Nanji
  Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Survey Data, Web Content
• 10 Email Marketing Best-Practices [Infographic]Verónica Jarski
  Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your ...
  B2B Marketing, Content, Creativity, Customer Engagement, Customer Insight, Digital Marketing, Email, Email Marketing, Email Subject Lines, Engagement, High-Tech Marketing, Marketing Strategy, Marketing Tips, Writing
• This March Madness, Become a Marketing Data Management ChampDerek Slayton
  Committing to a marketing data management process lets you trade guesses for metrics, cut down on headaches, and free up your time to enjoy the Final Four. So, pump up ...
  B2B Marketing, Data, Digital Marketing, Lead Generation, Lead Nurturing, Sales
• 10-Step B2B Customer Satisfaction Survey Pre-Survey ChecklistJohn Coldwell
  The better you plan your B2B customer satisfaction survey, the more you'll get out of it. Done properly, the survey should be a significant source of additional revenue rather than ...
  B2B Marketing, Customer Insight, Customer Relationships, Customer Satisfaction, Data, Market Research, Measurement, Net Promoter, Research, Survey Data
• Stop Focusing on Automation and Take a Look at Content: Seven Steps to Get You StartedPeter Baron
  To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs.
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Personas, Sales