Content Marketing

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• The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First WorldBecky Brooks
  To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.
  Advertising, Blogging, Content, Content Marketing, Facebook, Instagram, Mobile Marketing, Snapchat, Social Media, Videos, Web Content
• The Actionable Guide to Building an Effective Content Team (And How to Nurture It)Mayowa Koiki
  The need for high-quality content cannot be overemphasized, which is why you need a team that knows how to implement your content strategy. Here's how to build and nurture a ...
  Career Management, Content Marketing, Content Strategy, Web Content, Writing
• How to Use Personalization to Shorten the B2B Sales CycleShira Abel
  In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach ...
  Account-Based Marketing, Advertising, B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Automation, Personalization, Sales, Targeting, Technology
• The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content OnLaurie Davis
  Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique ...
  Blogging, Content, Content Marketing, LinkedIn, Public Relations, Publishing, Web Content, Writing
• 2018 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at Brand-New ResearchAnn Handley
  Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing ...
  Content, Content Marketing, Content Strategy, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Research Summaries, Social Media
• Three Key Components of Effective Marketing and Content CalendarsGarrett Moon
  If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.
  Blogging, Collaboration, Content, Content Marketing, Content Strategy, Management, Project Management, Publishing, Technology
• The Content Preferences of LinkedIn Members [Infographic]Ayaz Nanji
  LinkedIn members most prefer to see content on the platform that is both educational/informative and relevant to their specific interests, according to recent research from the social network.
  Content, Content Marketing, Digital Marketing, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data
• Ghostwriting Blog Posts for Sales Reps? Read This First.Laura Lentchitsky
  Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Sales, Writing
• Email for Inbound Marketing: Best-Practices and Tips [Infographic]Laura Forer
  Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all ...
  Content, Content Marketing, Customer-Centric, Email, Email Marketing, Inbound Marketing, Lead Nurturing
• Why Sending Questions Before an On-Camera Interview Will Ruin Your VideoDavid Spark
  Marketers sometimes feel compelled to send questions to an interview subject beforehand, especially if that person asks for them. But, as much as you want to do it, let me ...
  Content, Content Marketing, Videos, Writing
• The Insider's Guide to Choosing an Explainer Video Production Company [Infographic]Laura Forer
  Finding the right partner to help you create an explainer video can make all the difference. Today's infographic breaks down what to look for in a production company, how you ...
  B2B Marketing, B2C, Content, Content Marketing, Videos, Websites
• Five Habits of Highly Effective CGC MarketersKristen Strauss
  At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the ...
  B2C, Content, Content Marketing, Customer-Centric, Customer Engagement, Customer Insight, Customer Relationships, Retail Marketing, Testimonials, User-Generated Content
• PR in Seven Easy Steps for Startups in Emerging-Technology MarketsColleen Martell
  You just got the green light to create a public relations program for your startup. There's a lot to do and you don't have enough time or budget to do ...
  Content Marketing, Influencer Marketing, Public Relations, Social Media, Technology
• Avoid These Seven Classic On-Camera Interview MistakesDavid Spark
  As an interviewer, your job is more than just asking questions. To get a great video, you need to be thinking ahead to the final product. Here are seven classic ...
  Content, Content Marketing, Public Relations, Videos, Web Content
• Five Ways Your Own Employees Can Boost Your Marketing ContentMonica Norton
  Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization ...
  Content, Content Marketing, Customer Engagement, Engagement, Sales, Social Media, Social Networking
• Eight Steps for Running an Awesome UGC Marketing CampaignKevin Joyce
  User-generated content is here to stay. And as the marketing landscape begins to shift to a more user- and UGC-centric direction, what steps can you take to capitalize on this ...
  Content, Content Marketing, Influencer Marketing, Social Media, User-Generated Content
• Content Writer vs. Copywriter: What's the Difference?Pam Berg, Katie Rottner
  When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? ...
  Ad Copy, Content, Content Marketing, Copywriting, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Web Copy, Writing
• The Content Structures, Processes, and Tools Most Used by MarketersAyaz Nanji
  Most marketers say their company has style guidelines in place for content, but less than half say their firm has developed more complex content structures such as a customer journey ...
  Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: YouTube's Major Facelift, Saudi Arabia's Surprise Sarahah App: 10 Stories This WeekChristian Neri
  YouTube's first-ever logo change and new mobile design & capabilities; anonymous messaging app Sarahah's surprise success; Facebook bans some Pages from advertising; WhatsApp verified biz accounts; 2018 social media trends; ...
  Content, Content Marketing, Content Strategy, Facebook, Instagram, Marketing Strategy, Mobile Marketing, SMS, Snapchat, Social Media, SocialSkim, YouTube
• The Most Important Attributes of Effective Online InfluencersAyaz Nanji
  Consumers say they are most likely to trust online influencers who come across as credible and who appear to have actually used the products/services incorporated into their posts, according to ...
  Content Marketing, Influencer Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data