Content Marketing

Topics » Articles » Content Marketing

• The Most and Least Important PR and Corporate Communications Tactics and TrendsAyaz Nanji
  Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the ...
  Content Marketing, Corporate Communications, Press Releases, Public Relations, Research Summaries
• Nine Types of Video to Help You Close SalesVictor Blasco
  To get the most out of your video investment, here's how to create the right types of video for each stage of the buyer's journey.
  Content, Content Marketing, Sales, Videos
• How to Choose a Content Marketing Platform or Marketplace (And What's the Difference?) [Infographic]Laura Forer
  Content marketing marketplaces and platforms both offer benefits, but which tool is best for your program, and how can you pick the right partner?
  Content Marketing, Technology
• Three Steps to Effective Customer Content and Lasting Sales-Marketing RelationshipsJules Tompkins
  When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.
  Content, Content Marketing, Content Strategy, Management, Marketing Challenges, Marketing Smarter, Marketing Strategy, Marketing Tips, Sales, Writing
• A Smarter Approach to Link-Building: Earn Links Instead of Building ThemSenko Duras
  Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content.
  Content, Content Marketing, Content Strategy, Marketing Smarter, Search Engine Marketing, Writing
• The State of Sales Content ROI [Infographic]Ayaz Nanji
  Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.
  Content, Content Marketing, Content Strategy, Metrics, Research Summaries, ROI, Sales
• How to Measure Your Content Marketing Efforts [Infographic]Laura Forer
  How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through ...
  Brand Awareness, Content, Content Marketing, Content Strategy, Measurement, Metrics
• Five Reasons B2B Marketers Who Don't 'Do Video' Are Getting Left BehindMeryl Draper
  Think videos are just for B2C? Think again. They can be a powerful tactic in the B2B sales journey as well. Here's how to use video effectively in your B2B ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Videos
• What B2B Buyers Want: Sales Outreach and Content PreferencesAyaz Nanji
  B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from ...
  Content, Content Marketing, Customer Behavior, Research Summaries, Sales
• 10 Tips for Video Marketing Success [Infographic]Laura Forer
  Make sure you get the most out of your video investment with these 10 ideas to help create and distribute your marketing videos.
  Content, Content Marketing, Social Media, Videos
• Why Content Is Getting Fewer Shares on Social NetworksAyaz Nanji
  The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise ...
  Content, Content Marketing, Content Strategy, Facebook, Research Summaries, Social Media, Social Networking
• How to Maximize Your Reach With Video SEOMarcus Sheridan
  If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. ...
  Content, Content Marketing, Sales, SEO, Videos
• Five Reasons People Are Wired for Visual Marketing [Infographic]Laura Forer
  Humans naturally gravitate toward graphics rather than text. Marketers need to understand that behavior, so take a look at the various ways people are wired to consume visual content.
  Advertising, Content, Content Marketing, Customer Behavior, Social Media
• What Goes Viral: Learnings From 100,000 Popular Content PiecesAyaz Nanji
  Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares?
  Content, Content Marketing, Research Summaries, Social Media, Social Networking
• The Rise of the Story Format on Social Media [Infographic]Laura Forer
  Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand?
  Content, Content Marketing, Content Strategy, Social Media
• Five Common SEO Mistakes That Content Marketers MakeBrian Liang
  SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to ...
  Blogging, Content, Content Marketing, SEO
• Content Marketing 2018: Final Call for Boarding [Infographic]Laura Forer
  As more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your ...
  B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Customer Communications, Marketing Budgets, Marketing Strategy
• This Simple Process Can Eliminate Four of Your Biggest Content Creation NightmaresKelsey Raymond
  Trying to continually strike a balance between creating engaging, high-quality content and producing it at scale can seem like a bad dream. But here's a proven process to help you ...
  Content, Content Marketing, Content Strategy, Writing
• What's New in Video Marketing? Trend Predictions for 2018 [Infographic]Laura Forer
  Video marketers have a lot to keep up with, from emerging platforms to content trends. Here's an overview of the state of video marketing as we know it—and what savvy ...
  Content, Content Marketing, Facebook, Instagram, LinkedIn, Snapchat, Twitter, Videos, YouTube
• Four Agile Practices for More Efficient Content ProductionAndrea Fryrear
  Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed ...
  Content, Content Marketing, Content Strategy, Project Management, Web Content