Content Marketing

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• Turmoil Ahead: The Future of Net Neutrality, Publishing, and Digital MarketingRahul Agaskar
  In 2017, marketers will be at the mercy of politics. Net Neutrality, a pillar of Cloud-based content, apps, and services, faces extinction. If the Web becomes a pay-for-performance utility, Cloud-based ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Podcasting, Trump, Videos, Web Content, Websites
• Seven Video and Social Media Marketing Calculations for 2017Tom More
  Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' ...
  Advertising, Augmented Reality, Content, Content Marketing, Digital Theory, E-Commerce, Marketing Strategy, Social Media, Videos, Virtual Reality
• Agencies and Content Marketing: Predictions, Trends, and ChallengesAyaz Nanji
  Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• B2B Video Benchmarks for 2017Ayaz Nanji
  Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.
  B2B Marketing, Benchmarking, Content, Content Marketing, Content Strategy, Research Summaries, Videos
• #SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 StoriesChristian Neri
  LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, LinkedIn, Snapchat, Social Analytics, Social Media, SocialSkim, Targeting, Trump, Tumblr, Twitter, Videos
• How to Use Video Content to Create a Loyal AudienceAli Liaquat
  Video content is becoming indispensable for your marketing efforts... Here's how you can create engaging videos and use your video content to build a loyal audience.
  Content, Content Marketing, Customer Loyalty, Customer Relationships, Video Blogs, Videos
• Social Media Best-Practices for Nonprofits (And Mistakes to Avoid)Jeremy Silverstein
  For nonprofits, social media marketing can be just as advantageous as it is for businesses. It's a great way to build support, grow your ranks of volunteers, and increase donations. ...
  Blog Comments, Brand Awareness, Content, Content Marketing, Customer Relationships, Nonprofits, Social Listening, Social Media
• Video Marketing That Goes Down the Funnel, Not Down the DrainLisa Bennett
  Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Customer Retention, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Videos
• Four Tips to Boost Traffic (and Leads) With Compounding Blog PostsLucy Jones
  What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment ...
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, SEO, Web Content, Writing
• #SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This WeekChristian Neri
  This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Publishing, Sales, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Video Blogs, Videos
• Goat Rodeo or Gantt Chart: Five Better Ways to Creative ContentDeborah Holstein
  Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their ...
  Collaboration, Content, Content Marketing, Creative Briefs, Creativity, Marketing Operations, Project Management
• Your 2017 Marketing To-Do List [Infographic]Laura Forer
  Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.
  Big Data, Content, Content Marketing, Content Strategy, Customer Experience, Marketing Strategy, Technology
• The Content Marketer's Approach to Successful Social Selling and Sales EnablementBarry Feldman
  Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content ...
  Content, Content Marketing, Content Strategy, Lead Generation, Lead Nurturing, Marketing Strategy, Personalization, Print Collateral, Sales
• How Digital Marketers Are Using Visual Content [Infographic]Ayaz Nanji
  Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, graphic, video, etc.), according to recent research Venngage.
  Content, Content Marketing, Content Strategy, Digital Marketing, Research Summaries, Survey Data
• Three Major Shifts That Will Transform Video Marketing in 2017Tyler Lessard
  In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Analytics, Marketing Strategy, Sales, Videos
• Goodbye Google Keyword Planner, Hello Keyword Research Using PPCDavid Zimmerman
  Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But ...
  Advertising, Content, Content Marketing, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, SEO, Web Content
• How Our Brain Processes Different Kinds of Content [Infographic]Laura Forer
  To get the best responses to your content marketing efforts, make use of the way the human brain processes information.
  Content, Content Marketing, Content Strategy, Creativity, Customer Communications, Customer Engagement, Customer Experience, Digital Marketing, Interactive Marketing, Videos
• Useful SEO Content Tactics for a Successful 2017Liraz Postan
  SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. ...
  Content, Content Marketing, Content Strategy, Keywords, Search Engine Marketing, SEO, Web Analytics, Website Design
• B2B Content-Enabled Campaigns: Top Trends, Benefits, and GoalsAyaz Nanji
  Two-thirds of B2B marketers say they are conducting content-enabled campaigns—digital campaigns in which content is the primary value offer rather than a product/service—according to recent research from SnapApp and Demand ...
  B2B Marketing, Content, Content Marketing, Marketing Strategy, Research Summaries, Survey Data
• Seven Tips for Creating Effective Explainer VideosSteven Cotroneo
  If you're considering investing in marketing video in 2017, you'll want to read these useful tips for creating an explainer video that can help you drive more sales.
  Content, Content Marketing, Hiring Outside Resources, Lead Generation, Product Marketing, Sales, Videos, Web Content