Social Networking

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• The Year of the Social SMB [Infographic]Verónica Jarski
  What are the social media plans of small to midsize businesses (SMBs) this year? Find out in the following LinkedIn infographic.
  Content Marketing, Customer Engagement, Digital Marketing, Lead Generation, LinkedIn, Small Business, SMBs, Social Media, Social Networking
• #SocialSkim: Twitter Cards How-To, Netflix Drone to Home, the Oscars, GIF ResumesAngela Natividad
  Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Online Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• Five Content Curation Mistakes B2B Marketers Are MakingPatricia Hume
  Marketers simply can't create enough original, quality content for each channel every day, which is why many rely on content curation. But, all too often, it's not done well. Avoid ...
  Content, Content Marketing, Email, Inbound Marketing, Personalization, Social Media, Social Networking
• Facebook Has Most Potential for Businesses: Marketing and Ad ExecsAyaz Nanji
  Marketing and advertising executives say Facebook has the greatest potential for businesses among social media sites, according to a recent report by The Creative Group.
  Facebook, Google+, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• A Snapshot of Small Businesses on LinkedIn [Infographic]Verónica Jarski
  What does the world of small business look like through the lens of LinkedIn? The following infographic offers a snapshot of small businesses on LinkedIn and the topics that interest ...
  Data, Digital Marketing, LinkedIn, Small Business, SMS, Social Media, Social Networking
• CMOs Bullish on US Economy, Struggling With Social MeasurementAyaz Nanji
  Marketing executives' confidence in the economy of the United States is at a five-year high, according to recent data from the CMO Survey.
  Marketing Budgets, Marketing Challenges, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Facebook's WhatsApp Buy, LinkedIn's Coup, Instagram's Utility, More!Angela Natividad
  Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ!
  Advertising, Blogging, Content, Content Marketing, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Humor, Instagram, LinkedIn, Mobile Marketing, Online Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Vine
• #SocialSkim: Airbnb and #SochiProblems, Twitter's Redesign, Mark Jacobs, More!Angela Natividad
  See how Airbnb took advantage of #SochiProblems to help users... and itself. Get the latest on Twitter’s redesign. And find out how Mark Jacobs turned social currency into a living, ...
  Advertising, B2C, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Pinterest, Retail Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter
• Three Ways to Increase Your Nonprofit's Social Media EngagementElaine Fogel
  No matter how big or small, your nonprofit can improve its social media results by doing these three things.
  Customer Engagement, Customer Relationships, Nonprofits, Social Media, Social Networking, Strategy
• What Does Social Media Growth Look Like? [Infographic]Verónica Jarski
  Marketers often talk about how social media is growing... but what does that mean exactly? Here's a look at some facts regarding the growth and use of social media.
  Customer Behavior, Demographics, Facebook, Google+, Instagram, Pinterest, Social Media, Social Networking, Twitter
• #SocialSkim: Funny Livetweets From Sochi, Super Bowl Marketing Scores, More!Angela Natividad
  Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all that’s fit ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Social Media, Social Networking, SocialSkim, Twitter
• How (and Why) Millennials Interact With Brands on Social NetworksAyaz Nanji
  For online interaction with companies or brands, Facebook is the most popular platform among Millennials, followed by Twitter and Pinterest, according to recent research from the Center for Marketing Research ...
  Demographics, Direct Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• LinkedIn Showcase Pages: Target Your ContentHana Abaza
  In contrast to LinkedIn's Company Pages, its Showcase Pages are focused on one aspect of your business. The idea is to create a dedicated space for your prominent brands, products, ...
  Brand Awareness, Brand Management, Brand Positioning, Content, Content Marketing, Inbound Marketing, LinkedIn, Product Marketing, Social Media, Social Networking
• Teens Remain Very Active on FacebookAyaz Nanji
  Despite reports over the past year that teens have fallen out of love with Facebook, the demographic remains highly active on the social network, according to a recent report from ...
  Content, Demographics, Facebook, Research Summaries, Social Media, Social Networking
• #SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!Angela Natividad
  Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Integrated Marketing, Metrics, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Web Analytics, Web Content
• How Companies Use Twitter: Big Brands vs. Small BrandsAyaz Nanji
  Big brands tweet more often, share more links, and use more hashtags than smaller, publicly traded companies, according to a recent report by Simply Measured.
  Digital Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Interneterventions, Facebook Is Like the Plague, Pinterest PersonalizedAngela Natividad
  The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Video Blogs, Vine, YouTube
• The 10 Most Shared Super Bowl Ads of All TimeAyaz Nanji
  The number of times Super Bowl ads are shared on Twitter, Facebook, and blogs has grown by 30x in the last three years, according to a recent report by Unruly ...
  Advertising, Research Summaries, Social Media, Social Networking, Television, TV
• How B2B IT Buyers Use Social NetworksAyaz Nanji
  The majority (57%) of B2B information technology buyers are using social networks as part their purchase decision process, according to a recent report from IDG Connect.
  B2B Marketing, Content Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Social Media, Social Networking
• #SocialSkim: Golden Globes, Star Wars, Fleeing Facebook, Google Analytics, Amazon Ads, More!Angela Natividad
  Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Google Analytics, LinkedIn, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube