Social Networking

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• #SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead, More!Angela Natividad
  Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to "Like" anytime soon, possibly the worst social media gaffe to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Measurement, Public Relations, Retail Marketing, Social Media, Social Networking, Television, TV, Twitter
• Photo Posts Spark the Most Engagement on FacebookAyaz Nanji
  Brands' Facebook posts that include photos on average garner the highest number of interactions of any post type, according to a recent report from Socialbakers.
  Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• #SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, YouTube Descriptions, More!Angela Natividad
  It's been a big week for Twitter! You'll get the skinny on all that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Why the Future of Digital Marketing Is Pure PRGerald Heneghan
  Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.
  Content, Content Marketing, Links, Press Releases, Public Relations, SEO, Social Media, Social Networking, Word-of-Mouth
• Social Pros All-Stars Trading Cards [Slideshow]Jay Baer
  Want to learn how to become a heavy hitter in social media? The Social Pros All-Stars slideshow highlights the career paths of social media managers and provides tips for becoming ...
  B2C, Brand Management, Branding, Digital Marketing, High-Tech Marketing, Instagram, Social Media, Social Networking, Twitter
• So You've Got Thousands of Social Media Followers. Big Deal.Philip Paranicas
  Measuring your social media communities purely by the numbers doesn't really count for much. What does count is how engaged your connections are with you, your ideas, and your discussions.
  B2B Marketing, Customer Acquisition, Customer Engagement, Engagement, Lead Generation, LinkedIn, Social Media, Social Networking, Twitter
• Native Advertising Won't Boost Sales, Influencers WillSusan Frech
  Some 90% of online publishers will feature native advertising this year. But consumers are suspicious of it and prefer their social networks for genuine content. Here's why marketers should harness ...
  Advertising, Brand Ambassadors, Customer Engagement, Customer Evangelists, Digital Marketing, Marketing Strategy, Social Media, Social Networking
• Which Social Networks Deliver the Most Engaged Users?Ayaz Nanji
  YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic.
  Customer Behavior, Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• #SocialSkim: Engaged Referrals, Seniors, Facebook Ads, Twitter and Mesagraph, More!Angela Natividad
  Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's ...
  Advertising, Career Management, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Integrated Marketing, LinkedIn, Mobile Marketing, Referrals, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Unleash the Superpowers of Employee Advocates [Infographic]Verónica Jarski
  Want to double your employees' productivity, generate higher customer satisfaction, and get more engagement on content? Activate your employees to become employee advocates.
  Brand Ambassadors, Brand Awareness, Brand Management, Branding, Content, Customer Engagement, Customer Insight, Customer Satisfaction, Digital Marketing, High-Tech Marketing, Marketing Strategy, ROI, Sales and Advertising, Social Media, Social Networking, Twitter
• Who Do Marketers at Midsize Companies Retweet?Ayaz Nanji
  Mashable is the most retweeted brand by marketers at midsize companies, according to a recent report from Leadtail and DNN Software.
  Digital Marketing, Research Summaries, SlideShare, Social Media, Social Networking, Twitter
• #SocialSkim: Facebook's Mobile TED Coup, a Smart LinkedIn Collaboration, More!Angela Natividad
  Extra! Extra! Learn all about Facebook's mobile TED coup, Samsung's smart LinkedIn collabo, and what campaigns and videos roused the crowd this week. (Because if you watch nothing else today, ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• Most Brands Are Not Prepared to Manage Negative Social CommentsAyaz Nanji
  Over half of brands (55.5%) do not not have an effective strategy in place to deal with negative comments on social networks, according to a recent report from Social Media ...
  Customer Service, Reputation Management, Research Summaries, Social Media, Social Networking, Survey Data
• Three Things Digital-Savvy CMOs Are Doing DifferentAyaz Nanji
  Digital-savvy CMOs are excelling in three core areas: using data analytics; establishing strong relationships with consumers via digital channels; and integrating new technologies into their enterprises smartly and efficiently.
  Big Data, Chief Marketing Officer, Direct Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: SXSW, Facebook's Disappearing Reach, WWW at 25, Twitter-Powered OreoAngela Natividad
  Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, and Twitter-powered Oreo cookies. And the Web turns 25. That's just surface-scratching. Skim ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, Twitter, Vine
• Why Marketers Use Social Media Analytics ToolsAyaz Nanji
  Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase.
  Digital Marketing, Marketing Analytics, Research Summaries, Social Media, Social Networking, Survey Data
• Six Must-Have Traits of a Social Media ManagerYo Noguchi
  You're at the point of social media burnout, so you've decided it's about time your business had a dedicated social media manager. Good move. But what skills, traits, and ...
  Career Management, Content, Hiring Outside Resources, Marketing Operations, Project Management, Social Media, Social Networking
• #SocialSkim: Ellen's Selfie, Apple's Social Debut, Facebook Toys, Ad Platform UpdatesAngela Natividad
  Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• The B2B Marketer's Guide to SXSW 2014 [Infographic]Verónica Jarski
  Are you a B2B marketer attending SXSW 2014? Then use this guide to help you plan which sessions, book signings, and meet-ups to attend.
  B2B Marketing, Brand Management, Career Management, Conferences, Data, Marketing Strategy, Social Media, Social Networking, Thought Leadership, Tradeshows/Events
• How SMBs Use Social MediaAyaz Nanji
  Over four-fifths (81%) of small and midsize businesses (SMBs) use social media to drive business growth, and an additional 9% are planning to use it in the future, according to ...
  LinkedIn, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data